Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market.

Course 103

Course Paid Content Marketing Analytics Tools Work Management 103

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is SEO?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. That has all changed, almost overnight.

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools.

Paid Content 52

Paid Content Social Media Pricing Price 52

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. By categorizing your B2B list into distinct groups based on industry, company size, geographical location, and specific interests, you’re enabled to craft marketing messages with pinpoint accuracy.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Advertising Agencies 110

Advertising Agencies Paid Search Agency Social Media Ad Agencies 110

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. The Haynes Baked Beans ad tops many-a-list. Creativity has always been the starlet of content creation. With recent advances in marketing data analysis, analytics is poised to steal the show. Your content —and brand — go viral. Think about it.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Biznology

APRIL 24, 2015

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Competitive technologies installed.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! There are so many things you can do to spice up your marketing moves that will drive conversion and provide intriguing value. Your blog should be the center of your content marketing strategy.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

SnapApp

NOVEMBER 1, 2016

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices. Reddit Ads.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. If you have a lot of other marketing tasks on your plate, this process can seem daunting. Integrations include: Google, Bing, and Yahoo ads programs.

Budget Programs 99

Budget Programs Enterprise Management PPC Paid Search Agency 99

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Create internal and external links to other relevant content.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work. I’m excited + terrified!

Social Media 106

Social Media Consulting Media Work Management 106

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet.

Paid Search Agency 114

Paid Search Agency Paid Content B2B Marketing Companies 114

nDash

JANUARY 21, 2021

You’re also a bit of a marketing nerd who loves spreadsheet shortcuts and all and seeks out actionable data and insights. If so, we should talk… nDash is seeking a digital marketing manager to join our team. We’re looking for a person who’s willing to work hands-on to execute a marketing strategy they help us define.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

Pam Didner

OCTOBER 4, 2022

I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content.

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Excelsior Research

JUNE 28, 2021

DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. How can content creation help our business? So what’s the big deal of Content? LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Your posts are more likely to be shared and your marketing list is growing. Effective KOL marketing can give your brand the reputation, reach, and revenue you need to increase market share.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

seo.co

APRIL 19, 2023

When the SEO Industry is Growing, But Your SEO Business Isn’t… As an industry that continues to grow, organic search is also extremely competitive. All sales and marketing strategies need to start with sound principles, and any competent agency knows this. In any case, it’s imperative to stand out. Valuable offers.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Velocity Partners

JULY 5, 2023

” “HUNDREDS of people clicked on our ad! Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales. That’s because marketers don’t put clicks in context.

Sales Qualified Leads 81

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 81

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Hubspot

APRIL 9, 2020

At some point your life, you've probably had a run-in with ads generated by third-party cookies. Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? And, many marketers are already actively using and benefiting from them.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Metadata

NOVEMBER 6, 2023

According to Statista, average monthly searches for “AI” increased by 284% between June 2022 and March 2023. You can thank B2B marketers for a good chunk of those searches. What bottlenecks will AI break open for B2B marketers? If AI is so great, why aren’t all marketers using it?

Marketing AI 52

Marketing AI Paid Content B2B Marketing B2B 52

BenchmarkONE

JUNE 29, 2022

Inbound marketing is a tactic employed by almost every business that has an online presence. By offering a strong marketing strategy that successfully pulls in leads, you’ll be able to keep your clients happy and work on building a retainer business for more reliable income. . Optimizing for search on multiple responsive devices.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66