Remove Case Study Remove Domain Remove SERP Remove Traffic
article thumbnail

SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey. Know the queries users are searching for.

article thumbnail

Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

percent of all search traffic in the U.S. Most website traffic comes from organic search, at 53.3 It has a critical role in SERPs (search engine results pages). Support perspectives or claims with reputable statistics and data from a high domain authority website. Google is still king. Image: statcounter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

Moz

If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. What Tom presented at Search Love London was he started by looking at the fact that the correlation between domain authority and rankings has decreased over time.

SERP 54
article thumbnail

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. 2017 - Sept.

article thumbnail

How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR).

SEO 85
article thumbnail

How-to guide: Create a sustainable, high-performing SEO and content strategy

Martech

Content by itself does not drive traffic – after all, less than 10% of all content generates any traffic at all – and SEO by itself does not drive conversion. In practice, getting meaningful traffic from organic search requires a coordinated SEO and content strategy, the foundation of which is research.

SEO 80
article thumbnail

6 Tips to Build a Winning Content Syndication Strategy

SmartBug Media

When starting out, it’s worth a hot minute to note one thing: It will take more than publishing some content on your own site to increase traffic. You need friends in higher domain authority places. This canonical tag helps the search engine result pages (SERPs) know which is the original content that should be indexed.