Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Webbiquity

APRIL 5, 2023

Digital Asset Management (DAM) Software is a centralized platform that enables a business to efficiently store, organize, manage, retrieve, and distribute digital assets. Explain to users how the software will streamline workflows, increase productivity, and improve collaboration to persuade them to support the implementation.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. An eye-tracking study revealed most users dismiss ads online. The Basics: Defining the Contenders.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Trade Press Services Newsletter

SEPTEMBER 7, 2023

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. The content gives readers insight into your company and your products or services. Who are your customers? Published materials. Product and service information. Fact sheet.

Press 130

Press Personalization Brand Identity Branding 130

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. Did a competitor publish a piece that has more meat?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

ClearVoice

AUGUST 3, 2020

Consistency with production and publication haunts you every day. It involves multiple third parties closely collaborating on all facets of the content production process, shoulder-to-shoulder with your internal content marketing team. Scaling #content production is all yours. Case study campaign. Click To Tweet.

Top of Funnel 59

Top of Funnel Product Work Management Case Study 59

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

BenchmarkONE

DECEMBER 8, 2021

What it really means is that you won’t have to do banal operational tasks like scheduling and publishing posts and emails. Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . Boost Your Customer Retention .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Brandpoint

APRIL 13, 2023

How-To Videos People learn most about a product or service by seeing it in action. Start by brainstorming a frequent or common customer or client question to address. New Product or Service Introduction These videos explain and exhibit the new product. Here’s a more extensive case for live video content.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. You guessed it right, with content.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Marketing Insider Group

MARCH 9, 2020

Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. Repurpose top-performing content.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Whale Pages

APRIL 28, 2020

” Written By Simon Alcott: Published March 12th, 2020 | Updated March 12th, 2020. CASE STUDY PAGES. next, some niches have affiliates who earn money through their case studies. You’ll also find some niches are better suited to case studies than others. to learn more. SEARCH OPERATORS.

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Whale Pages

MAY 6, 2020

The Importance of Keeping Your SaaS Product Lean. ” Written by Simon Alcott: Published May 6th, 2020 | Updated May 6th, 2020. When Less is More… Today we have another exciting SaaS growth case study to share with you. The biggest challenge is to get people to find and try your product.

Product 52

Product Word of Mouth Work Management Paid Search Agency 52

Sharpspring

JANUARY 26, 2021

What makes inbound marketing such an effective way to build customer relationships and move potential customers further down the funnel? using some kind of ad blocking technology, today’s customers are becoming more and more ad averse and are actively blocking marketing that they deem unhelpful or annoying.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. Let’s examine what content marketing brings to the table regarding fintech growth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Contently

JULY 21, 2017

New products and platforms constantly spring up and fade away. One person works on product marketing, another handles social media, someone else writes copy, and so on. ” In other words, brands are looking for employees who can solve specific customer problems, rather than people who can perform a particular skill.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. With multiple challenges, stakeholders and tasks, content production can be demanding. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events.

Content 82

Content Work Management Ad Frequency Marketing Management 82

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Vallence elaborates: “Our mindset shifted from being a part of the community to realizing our privilege and our influence as a publisher in that community.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Brandpoint

DECEMBER 27, 2018

A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics. By tracking your audience’s interaction with those emails, you’ve got an efficient way to both distribute content and qualify leads. Case studies.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Contently

MAY 8, 2019

Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Customers don’t want to be bombarded by annoying sales tactics.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

BenchmarkONE

JANUARY 30, 2020

But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience. You probably have a pretty good idea of who your ideal customer is. When you put together your personas, you should try to answer the following questions: What is my ideal customer’s….

Work Management 89

Work Management Marketing Management Content Case Study 89

Inbox Insight

OCTOBER 27, 2023

This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. Third party intent data : This type of data is collected from third party sources across the internet about a customer’s online behavior, such as their searches, web visits, purchases, and more.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

ClearVoice

AUGUST 17, 2020

Creating a quality product. Successful, actionable content production involves more than putting an idea into words and clicking the publish button. Everything is aligned for your new product launch. We find that many clients race ahead with content production without having a clear roadmap in place to do so.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. You can even convert them into paying customers in the long run. This is about priorities.

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. Your content marketing strategy must start with a deep knowledge of your target customers.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

ClearVoice

JUNE 3, 2022

In our data study , we found that Google now considers content marketing the #1 ranking factor. Yet, business owners wear many hats and they usually don’t have time to publish the wide variety of content that a business needs. Publish more consistently. Maybe it’s case studies and ebooks that you need help with.

Sample 105

Sample Work Management Custom Publishing Lead Scoring 105

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. It’s formed on behavioural signals that indicate what topic, product or service a person may be interested in.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Content Standard

SEPTEMBER 27, 2021

Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. As isolated events, these acts feel helpful, even productive. CTAs There’s also customer intent to consider, and that’s where CTAs come in.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. Case Study: MOI launched the ‘Hug a Hacker’ campaign for F5 Networks to boost awareness on cybersecurity.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101