Sprout Social

OCTOBER 11, 2022

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. The key is to curate the right content, not just a lot of content, that aligns with your brand’s goals and values. Case studies.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! For example, let’s go back to the example of selling a marketing software. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Scoop.it

MARCH 14, 2024

For example, consider Hims as an example. Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Do You Know When to Create and When to Curate?

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

xiQ

MARCH 1, 2023

xiQ's AI-powered Content Curation Engine - the WorkbenchTM Enter xiQ, a pioneering content marketing platform that leverages the power of AI and affinity marketing to deliver highly personalized, timely, and relevant content to B2B buyers. Missing out on business-critical news is not an option.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. Emails take your audience from noisy social media feeds to individually curated inboxes. Build a loyal community with newsletters. Image via ConvertKit.

Examples 145

Examples Newsletter Template Landing Pages 145

BOP Design

OCTOBER 26, 2023

This curated social proof bolsters their credibility and provides tangible evidence of their product’s value proposition. Square: Mastering the Art of Navigation Square’s web design is a paragon of simplicity. The website’s rapid loading times and intuitive menu options make it a breeze to navigate.

Design 107

Design Marketing Websites B2B Ethics 107

DivvyHQ

MAY 24, 2017

Pedersen’s predecessor had enlisted the help of DivvyHQ’s content marketing software to curate content for the raw materials search engine, but the effort languished. Everything wasn’t in one place, so you couldn’t assign things and notify someone that the ball is in their court, for example.

Case Study 53

Case Study Case Studies Work Management Marketing Management 53

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? We’ve put together some of the most effective lead-nurturing strategies and brand examples that will surely help you increase conversions. Some content types that work the best are industry reports, calculators , live chats , case studies , etc.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 59

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MAY 28, 2021

8 Demand Generation Examples in Action and Why They Work. So, we have come to you with 8 amazing demand generation examples to help you build up the right approach. So, we have curated demand generation examples based on the classic demand generation strategies that companies have followed. . #1 1 Give Away Free Stuff.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Examples 52

Hubspot

JUNE 13, 2018

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. 5 Marketing Plan Examples to Help You Write Your Own. A successful book launch is a prime example of data-driven content marketing. You don’t even know where to start.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Customer Case Studies and Testimonials. For SEO purposes, cross-link case studies back to relevant capabilities, solutions, and product offerings.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Scoop.it

JANUARY 26, 2023

For example, you can create an educational evergreen webinar that’s conversion-oriented, focuses on resolving common pain points, talks more in-depth on a product or service, and even provides a special offer. Some of the best call to action examples are from brands that invest heavily in personalization and CTA specialization.

Top of Funnel 87

Top of Funnel Conversion Case Studies Case Study 87

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Take the example of @sheratongrandsydney , and how it excels at showing off its unique features, atmosphere, and the vibrancy of local attractions.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Scoop.it

JANUARY 11, 2024

Take the Sage example below. Think about Google, for example. com Content curation may also help with building brand authority. Case studies and client testimonials can go a long way here. Aside from blogging, your corporate website can also help you build credibility and expertise. Image sourced from g2.com

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Convert

OCTOBER 18, 2022

In Test Everything, Jonny makes a strong case in favor of questioning all opinions and best practices, shares striking results from experiments conducted by the Journey Further team, and how he approaches testing and hypothesis generation. Want to see expert-curated content from around the web? No, there’s more to it.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

BOP Design

DECEMBER 21, 2021

For example, a marketing guide may only be 10-12 pages, whereas a guide on how to install an airborne server will likely be 50+ pages or more. Here is an example of a guide on how to find a B2B website agency: [link]. Case Studies or Use Cases. Why are guides a worthwhile addition to a content marketing strategy?

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Valasys

MARCH 19, 2024

Also, they have unlimited access to decades of insightful resources, including case studies. However, if you use generative AI solutions, you get infinite ideas that you can curate in minutes. Once done, you can curate the most useful of possible solutions. Consider how ChatGPT works.

Marketing AI 40

Marketing AI Service Generation Curation 40

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Here’s an example from ClearVoice’s marketing. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Let’s further break down the dollars and cents.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

FEBRUARY 24, 2021

You have to present new information, which could include: Examples and case studies specific to your company that support your angle. Curating other people’s content is still an effective way to add value to your audience. See my 199 digital marketing stats as an example.). Get specific with those roles.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Contently

MARCH 22, 2022

As a result, “SEO content” has become a synonym with pumping out repetitive, curated articles that add nothing new to the conversation. For example, let’s say you want to create a blog post about vegan diet snacks. For instance Medical News Today stands out in the example below because of how easily skimmable it is.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Martech

FEBRUARY 8, 2024

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial. Think case studies, comparisons, and expert guides.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Sprout Social

MARCH 19, 2020

Lead by example and let your agency’s social strategy shine through. . Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Social Media Ad Agencies 110

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

Trends 149

Trends Google Storytelling Curation 149

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. If fans love sharing and seeing creative examples of how people decorate and style their shoes, why should this have an end date?

Communities 134

Communities Creativity Storytelling Case Study 134

xiQ

APRIL 29, 2020

It allows marketers to curate content from reputable third-party sources, combining with company collateral, and creating campaigns in record time. i2c – a Lighthouse Example of Trojan Horse Content Marketing. What is Trojan Horse Content Marketing? i2c’s Objectives. Leveraging Third-Party Content.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

6sense

DECEMBER 16, 2021

And you can offer personalized, curated selections of content (such as landing pages that present curated videos, blog posts, case studies, and more based on persona, industry, etc.). Those are just a few great examples; the use cases are practically limitless. Or you can do both. Some Words of Advice.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Martech

APRIL 7, 2023

For example, integrations and configurations can easily overwhelm the decision team. Marketing can work with product, sales and ops colleagues to build and simplify packages based on their use case(s). Note that more case studies are not enough. A smart approach is to help them choose a path and a solution.

B2B Sales 111

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 111

Martech Advisor

NOVEMBER 20, 2019

Read this primer to know what email automation is, examples of brands with great email marketing automation strategies, and ideas to get started. 3 Email Automation Examples That Illustrate Key Best Practices. Example : A frequent visitor to your website can be targeted with a “do you want to register for our newsletter?”

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

SocialPilot

MARCH 8, 2024

For example, if your clients want to increase engagement on social channels, then include the engagement rate on each channel. Content creation and curation : Outline the tasks you will perform, such as creating a social media calendar , making videos, designing images, writing captions, and curating niche-related content.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

B2B Marketing Exchange

FEBRUARY 2, 2023

So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (#B2BMX), that army takes the shape of the Demand Gen Report (DGR) team.

Top of Funnel 52

Top of Funnel Case Studies Curation Case Study 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . We also have some amazing examples that have worked well for brands and some no-code tools to help you create interactive experiences for yourself. Curating content. But demand generation for those products is even harder. What Is Demand Generation?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Parse.ly

AUGUST 12, 2021

Consider travel & hospitality leaders’ examples for bottom-of-funnel inspiration. Actions can range from downloading a case study to scheduling a pricing chat with a salesperson. Case studies. Consider travel & hospitality leaders’ examples for bottom-of-funnel inspiration. Table of Contents.

Top of Funnel 52

Top of Funnel Marketing Funnels Content Landing Pages 52

Oktopost

AUGUST 2, 2022

6 Practical Examples of Great Trust Signals. A classic example of a trust signal is the “Norton Secured” badge that’s often placed on payment pages. Let’s take a look at a few examples. Case studies with your succeeding customers. 6 Examples of Great Use of Trust Signals. Quick Links. What Are Trust Signals?

Examples 27

Examples Practices Work Management Ideal Customer Profiles 27

Martech

AUGUST 29, 2023

For example, there are instances when a display publisher ad placement has been identified as no longer performing well, and the drop-off has been attributed to poor audience targeting or an ineffective bidding strategy. Not much has changed in recent years to deepen our understanding of which creative elements work best and why.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93