Moz

JUNE 29, 2020

A case study. Some of these crossed over with the topics we’d created content for. Here’s how it works: Let’s imagine we sell products that help customers sleep better. We need to get out of the corner of “launching a campaign” and train our bosses and clients to ask questions like, “How can link building help here?”

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Act-On

NOVEMBER 15, 2023

The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. Are you retaining more of your customers, and equally important, are you cross-selling more relevant products and services?

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

ClearVoice

JUNE 11, 2024

Encourages repeat business through upselling or cross-selling. Sales Funnel Pinpoints individuals genuinely interested in a product or service. Provides direct response information and calls to action to purchase.

Top of Funnel 52

Top of Funnel Marketing Funnels Comparison Funnel Advertising 52

Madison Logic

MAY 15, 2024

Accounts continuing to interact with ABM content and messaging after the sale may be ripe for cross-sell or upsell activities, while those with a drop in engagement behavior might signal that they require more nurturing. A chart that compares upselling and cross-selling. Courtesy of Madison Logic.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. This began with building LinkedIn profiles, content, case studies and personal messaging for the purpose of penetrating P&G. Articles were created in real-time for selling conversations rather than to gain brand awareness.

Ideal Customer Profiles 303

Ideal Customer Profiles Work Management Planning Paid Search Agency 303

Moz

JUNE 29, 2020

A case study. Some of these crossed over with the topics we’d created content for. Here’s how it works: Let’s imagine we sell products that help customers sleep better. We need to get out of the corner of “launching a campaign” and train our bosses and clients to ask questions like, “How can link building help here?”

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Spiralytics

APRIL 25, 2024

You can provide them with tips, best practices, or case studies related to that feature. #2. Leveraging CRM for Upselling and Cross-Selling Let’s first understand the difference between upselling and cross-selling with the help of an image.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales. Look into omnichannel customer experiences and inventory management integrations. If it worked once, it can work again.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. This information can help you make strategic decisions about how you should sell to this segment and. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Forrester B2B

JULY 28, 2023

They know that solid references, case studies, valid reviews, upsell/cross-sell opportunities, and expansion […] (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.

Cross-Selling 52

Cross-Selling Personalization Case Study Case Studies 52

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Add case studies to help drive your point home.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Beyond the Funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. An important aspect of any media or event partnership is cross-collaboration. It can take ages to gather such a list. But it doesn’t have to.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Biznology

OCTOBER 3, 2021

Provide the sales team relevant content, events, testimonials, and case studies to help sales smooth the closing process. Communications focused on existing-product upsell and cross-sell opportunities. Account Management. With non-salesy messaging. Research on opportunity in additional business units and geographies.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Lead Forensics

APRIL 16, 2024

AI can analyze customer data and recommend specific product features, success stories, and case studies that resonate with each individual lead’s needs and challenges. This allows you to offer personalized recommendations that demonstrate genuine value and encourage upselling and cross-selling opportunities organically.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Oktopost

MARCH 4, 2024

You’re selling to organizations composed of, sometimes, thousands of employees, so a persona-based approach enables you to understand who the decision-makers you need to target are. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Sword and the Script | B2B

APRIL 23, 2024

Years ago, when I was studying for an MBA, the company 3M was a case study here. That’s how Post It notes were discovered and it went on to be a best-selling project. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 83

Scoop.it

JANUARY 26, 2023

This oversight occurs because sales experts tend to focus solely on selling at this stage and less on providing more value to the customer before they’re ready to buy. If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

NuSpark Consulting

MAY 4, 2023

Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device. Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

ATAK Interactive

JULY 21, 2020

Instead, they will begin to develop high-quality collateral, like case studies and whitepapers, designed to help the sales team add value to their relationships with leads and drive quicker conversions, especially when remote selling. Generic sales decks no longer work as more prospects expect a one-to-one selling experience.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. This information can help you make strategic decisions about how you should sell to this segment and. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

ClearVoice

MAY 6, 2024

Or perhaps even pay closer attention to the solution that it’s selling ? Similarly, a lack of cross-functional collaboration will result in halfway personalization measures. Imagine seeing content that specifically addresses your needs and pain points. Would you feel more inclined to engage with it?

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Televerde

SEPTEMBER 28, 2020

Companies have determined that to succeed in today’s markets, they need cross-team collaboration. Sales enablement is important because it: Helps salespeople focus on basic skills – onboarding processes allow team members to concentrate on the basics of selling, like call planning, consulting, and improvising.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

Strategic-IC

MAY 28, 2024

Offer genuine value over a hard sell. Internally, the key is to harness case studies, success stories, and strategic ABM playbooks to ignite enthusiasm for the ABM program. It’s a continuous collaboration, offering myriad opportunities for cross-selling, upselling, and mutual growth.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Work Management 62

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. Building credibility in this way is not only a direct selling tactic, but also a great way purely to craft a strong brand narrative of an industry-expert organization.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Influitive

OCTOBER 11, 2015

We see companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%,” says R “Ray” Wang , Principal Analyst and CEO at Constellation Research , an advisory and research firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

ATAK Interactive

JULY 21, 2020

Instead, they will begin to develop high-quality collateral, like case studies and whitepapers, designed to help the sales team add value to their relationships with leads and drive quicker conversions, especially when remote selling. Generic sales decks no longer work as more prospects expect a one-to-one selling experience.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Top Rank Marketing

OCTOBER 19, 2023

By providing ongoing value and personalized experiences, ABM helps drive post-sale up-sells, cross-sells, and renewals. Drive post-sale expansion: ABM doesn’t end with the initial sale. It continues to focus on nurturing and expanding existing customer accounts.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

DiscoverOrg

APRIL 25, 2017

Technographic intelligence promotes new sales, upselling, and cross-selling opportunities. Historically, salespeople spend just 33% of their day selling. Do you have any case studies? Second, it’s true that a lot of bargain data merchants sell contact data that’s as questionable as yesterday’s sushi.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Rev

MARCH 8, 2023

But it can often be a challenge for B2B companies that sell complex or high-value products to other businesses. In the B2B world, this translates to potential customers being more likely to buy from a company that has proven success in the form of customer reviews and case studies. Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Optinmonster

AUGUST 30, 2021

Upsell, Cross-sell, & Downsell at (& after) Checkout. Read the full Podbike case study for more details. Upsell, Cross-sell, & Downsell at (& after) Checkout. Cross-sells : Sell items related to what your customer is browsing (or has purchased in the past) regardless of pricing.

eCommerce 107

eCommerce Personalization Examples Webinar Metrics 107

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Zoominfo

FEBRUARY 7, 2023

Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell. Corporate leadership must prioritize and communicate the importance of cross-functional alignment, for any sales strategy to catch on. Find case studies Perhaps you don’t have a ton of sales data at your disposal.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

SalesIntel

JULY 26, 2021

Let’s take a quick look at one of the case studies we recently did with a client as a real-life example: EvolveBPM is, at its core, a marketing consulting and services provider that builds strategies and runs campaigns on behalf of its clients. Read the full case study to learn more details. It’s as simple as that.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Case Studies 98