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Do You Know When to Create and When to Curate?

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Janrain , a free guide to improve your conversion rates and your data quality. We would be having an entirely different conversation if they had gone through with the original plan. Four Your Information.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. This impression was not based on scientific surveys but on the conversations I had directly with some wonderful and interesting people. Many brands are just getting started in social media. Click here to cancel reply.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

Well if you're into online marketing and you're down with web 2.0. you know that producing new content that is engaging and entertaining is critical to generating increased web traffic and conversions. Think of it as starting a conversation with your customers or prospects. Do a case study on tape!

Web 2.0 100
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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Web 2.0 100
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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ ’ by Futurelab. Need Content?

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).