Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. This impression was not based on scientific surveys but on the conversations I had directly with some wonderful and interesting people. Many brands are just getting started in social media. Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

MAY 12, 2010

Whatever you do, do not assume that product brochures, customer case studies, or articles written by your boss will resonate. This is where the conversation with sales and the relationship with your vendor partners pay off. One important factor to consider here: what does sales call a lead and what do they want?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

SEPTEMBER 30, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Just think of webinars, case studies, etc. As you said, the conversation continues… Ruari Kirwan Nov 12 2010 My first time here too.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Anything Goes Marketing

FEBRUARY 21, 2009

A recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates. In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process. You know the saying "people buy from people" - well it's true.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100