B2BMarketing.net

DECEMBER 5, 2023

Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. While some technology vendors might be seeing AI as something new, 6sense has been leveraging AI to enhance its platform for 10 years now.

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 96

Vendors Tips Allocation SWOT 96

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. What Is Conversion Rate Optimization?

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Social proof: Boosts Conversions. Social proof is a key component of conversion rate optimization (CRO).

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What content syndication platforms or other solutions does that content syndication vendor use to back up their processes?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What other solutions does that content syndication vendor use to back up their processes? Research Recommendations.

Vendors 62

Vendors Research Top of Funnel Tips 62

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. While many conferences offer an opportunity to interact with vendors, B2BMX takes an integrated approach to showcase applications, according to Gaffney.

Case Study 54

Case Study Case Studies Studies Work Management 54

Webbiquity

OCTOBER 5, 2021

” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Testimonials: Customer reviews and case studies are big. Tech buyers want the opportunity to poke around your product on their own before starting a conversation. It’s worth checking out.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. In fact, a failure to align offers with ad groups can be a prime culprit in poor conversion (click-to-lead) rates.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Marketing Insider Group

DECEMBER 20, 2022

Content marketing ties into each area of lead generation because it not only provides your team with a landing page of resources to reference in emails and conversations with potential customers, but also offers a way for your audience to find you organically. Step 3: Negotiate with top partners. Ask your partners. Ask your current customers.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Martech

MARCH 20, 2023

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. The partners become an extension of the vendor sales team. You know, adult conversations.)

Advertising Agencies 99

Advertising Agencies Work Management Marketing Management Practices 99

Walker Sands

OCTOBER 25, 2023

My guilty pleasure is case study stories where a tech leader can talk about an implementation project or use cases that they found really valuable — those are always my favorite and something I’m always drawn to. AI is a hot subject currently and I know you cover a lot of stories on the topic. What do you prefer?

PR 98

PR Media Case Studies Vendors 98

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Commerce Conversions. It’s time to open that conversation.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Content Standard

DECEMBER 6, 2023

Content marketing is a conversation. Good conversations require listening and waiting to respond. And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Partial profiling: Reducing the number of form fields can improve conversion rates. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Webbiquity

JANUARY 19, 2023

This includes providing value through content such as whitepapers and case studies, engaging in conversations via social media channels, offering incentives that build loyalty over time, delivering exceptional customer service , and following up regularly with clients to ensure satisfaction.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

NuSpark Consulting

MARCH 23, 2014

Conversion Rate Optimization (CRO) can be one of the most effective and cheapest ways to increase your online sales. Studies have shown that companies that take a structured approach to CRO are twice as likely to see an increase in conversions. You’ve probably seen some of the eye popping case studies from the CRO vendors.

Conversion Rate 100

Conversion Rate Conversion Optimization Multi-Channel 100

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

Stevens & Tate

FEBRUARY 9, 2023

Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from. They will also research vendors that provide those products and services to determine if they are trustworthy. How do you drive website conversions throughout the buyer’s journey?

Vendors 109

Vendors Lead Ranking Case Studies Custom Publishing 109

Inbox Insight

MAY 9, 2024

This information can then be used by the company to refine their marketing efforts, enhance conversion rates and drive growth. By partnering with a provider, businesses can ensure that their leads receive consistent and personalized communication, increasing the chances of conversion.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Belkins

SEPTEMBER 23, 2019

Have you ever wondered what makes your prospects choose a certain vendor? They want full transparency of the B2B relationship they’re entering and in their opinion, the best way to achieve that security is not to go too far when looking for a vendor. Want to know if a vendor is good for you? Make case studies.

Sales Management 40

Sales Management Work Management Marketing Management Vendors 40

Tiecas

APRIL 5, 2024

Seamless partnerships: Streamline onboarding and set expectations for industrial marketing agencies or external vendors with clear guidelines. Collaboration & Consistency Team alignment: Bridge the gap between sales, engineering, and marketing with a unifying document outlining shared goals.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

SmartBug Media

OCTOBER 2, 2020

Preferred vendor: Are you already on the bidder’s preferred vendor list? Are you a qualified General Services Administration (GSA) vendor? The company requesting the bid may have specific requirements for the type of vendor bidding. Determine if your company’s location is a non-starter in the conversation.

Work Management 105

Work Management Marketing Management Case Studies Case Study 105

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.”

Marketing Automation Services 78

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 78

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. This intel will help you steer the conversation toward the people making any buying decisions. Decision Stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Sales Emails: Email marketing aims to drive revenue, necessitating sales, and conversion-focused emails.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Hubspot

SEPTEMBER 22, 2017

Your employees interact with prospective customers, current customers, job candidates, partners, vendors, and industry influencers daily on a personal, one-on-one basis -- and they already have valuable, authentic relationships with these important contacts. 7 Email Signatures That Drive Conversions.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

B2B Marketing Directions

APRIL 16, 2017

One was a survey of 418 individuals who played a key role in a significant software purchase during the previous two years, and the second was a survey of 190 individuals who worked for software vendors in a marketing or sales leadership capacity. Respondents ranked vendor or product websites and vendor collateral (e.g.

Vendors 40

Vendors Peer-to-peer B2B Case Studies 40

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. Listen and learn.

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261

B2B Marketing Directions

JANUARY 23, 2022

But every day, business decision makers are forming impressions of companies, brands and products from ads, content resources, news reports, conversations with business colleagues and friends, and other interactions. The conventional view is that information gathering and evaluation all occur after an intentional buying process has begun.

Marketing Prospects 92

Marketing Prospects B2B Thought Leadership Paid Search Agency Vendors 92

Martech

OCTOBER 20, 2021

As stacks expand and the number of tool categories increases, marketing tech leaders face pressure to simplify and sometimes consolidate efforts; meanwhile, individual vendors seek to own a greater share of your stack by expanding the number of tools they sell. What vendors say. You can understand why. Platforms vs. products.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Product 107

Martech

JANUARY 25, 2024

I was teaching English conversation, like many young foreigners, and I loved the city and had lots of friends visit and they all expected me to show them around. In B2B, as trade pubs and trade associations and professional associations have declined because the profit model blew up, the event space is heavily dominated by vendor events.

Work Management 94

Work Management Marketing Management Database Marketing Lead Gen 94