Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Marketing Insider Group

MARCH 9, 2020

Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Whatever your situation, it’s always wise to minimize content creation costs. Repurpose top-performing content. Newsletter subscriptions.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Trade Press Services Newsletter

SEPTEMBER 7, 2023

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. The content gives readers insight into your company and your products or services. Who are your customers? Published materials. Visual content is a game-changer in press kits.

Press 130

Press Personalization Branding Brand Identity 130

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing? You guessed it right, with content.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. In this way, content is a long play, winning trust over time. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. But, don’t forget: it’s important to not do video just for the sake of creating video content. Here are 13 solid video content ideas to bolster your social media presence: 1.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. What Is the Content Ecosystem Model? How Content Ecosystems Work.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Content and inbound marketing can reduce the need for cold calling.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Contently

MAY 8, 2019

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. One of the best ways to do all this is through carefully planned and strategic content marketing.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 120

Top of Funnel SEO B2B Paid Search Agency 120

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing? B2B Content Marketing vs.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

ClearVoice

AUGUST 3, 2020

At this point in the content marketing game, you know what it takes to gain serious traction. To drive more relevant traffic to your website and send quality leads straight to your sales team’s inbox, it takes lots and lots of damn good content. But, your content campaigns just don’t have staying power.

Top of Funnel 59

Top of Funnel Product Work Management Case Study 59

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. Stuck in a rut: What's wrong with many B2B content marketing strategies right now? And…what was the ROI?”

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Ad Building 52

Sharpspring

JANUARY 26, 2021

What makes inbound marketing such an effective way to build customer relationships and move potential customers further down the funnel? using some kind of ad blocking technology, today’s customers are becoming more and more ad averse and are actively blocking marketing that they deem unhelpful or annoying.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Inbox Insight

OCTOBER 27, 2023

The strength of a buyer’s intent can be gauged through the types of content consumed. First party intent data is gathered through tracking tools such as cookies and analytics, surveys and other customer feedback and allows marketers to gain better insights into their customer’s behaviors, preferences and interests.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

SnapApp

NOVEMBER 13, 2018

Did you know there’s a way you can make your content work harder for you without compromising on quality? Scaling your content can help generate more leads, build brand awareness, establish a voice within your industry, and grow your company. Instead, we’re talking about creating niche content. You read that right.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. This is where the role of strategic B2B content marketing becomes vital.

Content Marketing 64

Content Marketing Ad Building Branding Brand Identity 64

Convince & Convert

APRIL 24, 2012

He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. Specifically, how to produce interesting content and how to publish it on a regular basis. Stats Are Sexy.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

PureB2B

MAY 30, 2022

This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. You can gauge the level of a buyer’s intent through the content they consume. Downloads (whitepapers, case studies, eBooks). Tailor your messaging based on content consumption.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Brandpoint

AUGUST 12, 2019

Content marketing is the key to building a tech startup from the ground up. Content marketing focuses on building your brand’s story. Content marketing helps you to gain an edge by building your credibility and reputability, which will in turn grow awareness of your brand and your presence in the tech industry.

Startups 80

Startups Content Marketing Tips Advertising Agencies 80

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Convince & Convert

SEPTEMBER 10, 2013

Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist. Plenty of Commodity Content. Filling a content hole does.

Broadcasting 144

Broadcasting Content Case Study Case Studies 144

Scoop.it

MAY 10, 2022

This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. Content marketers deal with tons of content daily: They brainstorm and plan it.

Practices 86

Practices Tips Content Template 86

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This is where effective content syndication works like a charm. How Does Content Syndication Work? Options for Content Syndication.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This is where effective content syndication works like a charm. How Does Content Syndication Work? Options for Content Syndication.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Content Standard

OCTOBER 22, 2018

This article is Part One of a series on the needs of a content-centric marketing organization. It should come as absolutely no surprise that a solid content strategy—the why and the how of any successful content operation—is the first, and in many ways the most important, determinant of success for content marketing.

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Brandpoint

JUNE 1, 2018

Customers are the heart of any business. But you can’t get a customer without capturing them as a lead first. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each. With lead generation, prospects first find value in your company’s content.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Ranking 76

GreenRope

OCTOBER 24, 2017

4 Content Marketing Strategies for B2B Sales Enablement. Content is crucial for B2B companies to inform, educate, and sway their target audiences. This means you can’t just produce whatever content you want to and expect people to buy your product or services. Submit Guest Posts to Relevant Authority Sites.

B2B Sales 40

B2B Sales B2B Marketing Marketing & Strategy Marketing Strategy 40

GreenRope

OCTOBER 24, 2017

4 Content Marketing Strategies for B2B Sales Enablement. Content is crucial for B2B companies to inform, educate, and sway their target audiences. This means you can’t just produce whatever content you want to and expect people to buy your product or services. Submit Guest Posts to Relevant Authority Sites.

B2B Sales 40

B2B Sales B2B Marketing Marketing & Strategy Marketing Strategy 40

GreenRope

OCTOBER 24, 2017

4 Content Marketing Strategies for B2B Sales Enablement. Content is crucial for B2B companies to inform, educate, and sway their target audiences. This means you can’t just produce whatever content you want to and expect people to buy your product or services. Submit Guest Posts to Relevant Authority Sites.

B2B Sales 40

B2B Sales B2B Marketing Marketing & Strategy Marketing Strategy 40

GreenRope

OCTOBER 24, 2017

4 Content Marketing Strategies for B2B Sales Enablement. Content is crucial for B2B companies to inform, educate, and sway their target audiences. This means you can’t just produce whatever content you want to and expect people to buy your product or services. Submit Guest Posts to Relevant Authority Sites.

B2B Sales 40

B2B Sales B2B Marketing Marketing & Strategy Marketing Strategy 40