Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? What are the Benefits of Case Study Videos?

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

JANUARY 12, 2021

Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content Personalization Pays Dividends.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? Personalizing the user experience (UX) is a great way to engage your customers and drive more revenue. But, like most things in life, eCommerce personalization takes time and energy.

eCommerce 105

eCommerce Personalization Examples Webinar Metrics 105

SendX

AUGUST 31, 2021

That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries. We have chosen campaigns from different industries - subscription apps, Saas business, direct-to-consumer brands, etc. I wonder if any Saas company promotes itself as a gifting option during the festivals ;) Do you know any?

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. There are different types of e-commerce marketing. A few notable examples are : Influencer Marketing - This is when businesses reach out to influencers to promote or advertise their product. . It guides potential consumers through the conversion funnel.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. With the rise in competition, SaaS companies must find ways to stand out and win more customers. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

KoMarketing Associates

JULY 2, 2020

In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. The pop-out ad.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience.

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing AI Profiling Personalization 118

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. What are some sales pitch examples based on different scenarios? Successful sales pitches: Use a unique, personalized opening. We’ve all had to put up with pushy salespeople.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? What are the Benefits of Case Study Videos?

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method.

Case Studies 92

Case Studies Case Study Studies Work Management 92

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. The Medallia Experience Cloud captures experience signals which are created via customer interactions in person, digital, and IoT and applies their AI technology to deliver predictive insights.

Case Study 74

Case Study Case Studies Studies SMS 74

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Optinmonster

JANUARY 18, 2024

If you’ve segmented your email list , you can send different emails to different user groups. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Here’s an example from Apollo.io : Lusha goes a step further. Offer unengaged users a trial extension.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Biznology

MARCH 17, 2016

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. The first is that video testimonials and case studies will stand the test of time.

Case Study 80

Case Study Case Studies Video Marketing Studies 80

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Just take the shift towards prioritizing lead quality over lead quantity as an example. Invest in case studies.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Webbiquity

APRIL 18, 2024

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Like everything else, B2B marketing automation does come with its own set of challenges: Sales and marketing alignment : Aligning sales and marketing teams can be challenging, as both may have different goals and approaches to using automation tools.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Directive Agency

JULY 31, 2023

Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. Most importantly, it hits the B2B marketing KPIs the company is looking for. Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Rev

MARCH 29, 2023

How are they different? The person has shown signs of interest (or need) in what you have to offer. There are some other differences, and they include: 1. Behavior MQLs have interacted with a company’s marketing efforts (such as viewing website content, engaging on social media and downloading content).

Lead Ranking 78

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 78

EveryoneSocial

JANUARY 13, 2021

Having defined company values not only benefits employee engagement and how employees interact with your organization but can influence if someone wants to support your business. Your core company values shape work culture and the business decisions your leadership teams will make. So what is the importance of defining company values?

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. [ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! This has led to a highly competitive environment where companies compete for the same customers. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Act-On

NOVEMBER 15, 2023

As a result, B2B companies are investing heavily in sales enablement tools. And remember: what you think a customer wants and what they really want are often very different. If you want more tips and examples, we wrote a complete guide about creating buyer personas that increase ROI. Here’s an example: Awareness.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

RDIGS

JUNE 13, 2023

Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment. B2C Content Marketing The biggest difference between these two strategies is that the former targets individual consumers while the latter targets companies.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Whilst we have a central TikTok lead, we all know that it can’t just be down to one person. All teams look and operate differently. Or is it vampires?

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

SnapApp

FEBRUARY 28, 2018

There’s a lot wrapped up in these decisions, and the way you approach your personal branding impacts both your employer’s success and your long-term individual career trajectory. . Let’s take a deeper dive into how to shape a powerful personal brand — without selling out. . Why Personal Branding Matters. Source: Forbes.com.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. We’ll also talk about different ways to gather data and implement them in your campaigns. It’s that simple.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

ClickZ

OCTOBER 23, 2019

Genies is an app that lets users create personalized avatars using dozens of different traits which form millions of different combinations. Examples of celebrity Genies available in the Avatar Agency. It becomes a much more personalized way to engage with the brand. Example of a Cheetos-branded action.

Case Studies 53

Case Studies Case Study Network Marketing Advertising Agencies 53

ClearVoice

MAY 13, 2021

When experts allow behavioral targeting to guide their interactions with users, it becomes more personalized and valuable and thus more likely to resonate, explains Clair Simpson, the director of marketing at Oncue. “In Do make it personalized at the right time. Do make it personalized at the right time.

Examples 104

Examples Amazon Paid Search Agency Newsletter 104

Optinmonster

FEBRUARY 27, 2023

In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own. Website Welcome Message Examples How to Create a Welcome Popup Welcome Popup Best Practices Next Steps: After the Welcome Popup, What Now? Website Welcome Message Examples 1. Let’s get started!

Examples 72

Examples Intent Click Rate eCommerce 72

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Automation technology empowers you to be more strategic and deliver enhanced value by leveraging tailored workflows and personalized messages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52