Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. After all, word of mouth from a satisfied customer is the best form of promotion. Subscribe to The Content Strategist and join the Contently community.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Convince & Convert

JULY 1, 2014

They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations. These are the word of mouth recommendations that are sincere and authentic. Do you have an awesome outreach marketing case study to share? What they did have, though, were happy customers.

Budget Programs 165

Budget Programs Word of Mouth Case Study Case Studies 165

Convince & Convert

MAY 28, 2014

who spread word of mouth recommendations for them. It weaves it all in to the modern technology that has made word of mouth marketing smother self-promotional tactics like billboards and commercials. Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation.

Word of Mouth 158

Word of Mouth Blogger Case Study Case Studies 158

Oktopost

MARCH 22, 2022

Often also called UGC, or user-generated content, this powerful form of word-of-mouth marketing can manifest as social posts, reviews, or any sort of appreciation around your products or services. Powerful word-of-mouth marketing costs very little in terms of pure advertising, and will go a lot further than your own corporate message.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.”

Marketing & Strategy 115

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 115

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Build a loyal community with newsletters. Instead of taking the popular route of creating an online course , Monica wanted to explore creating a community.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Televerde

FEBRUARY 1, 2021

By asking for opinions and featuring customers in case studies, the company has created brand advocates that fuel their word-of-mouth marketing strategy. . As a result, Slack developed an easy-to-use interface that allows individuals to easily communicate and stay organized—resulting in a $623 million ROI in 2020.

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Oktopost

MARCH 4, 2024

The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Convince & Convert

JANUARY 27, 2015

What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado. Live in it.

Opt-in 162

Opt-in Planning Word of Mouth Case Studies 162

PathFactory

AUGUST 15, 2022

On a daily basis, your customers are interacting with people who could be interested in the solutions you have to offer—and this communication is happening in circles you don’t have access to as a vendor. Consider creating and moderating a community made up of your own customers.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Influitive

OCTOBER 13, 2017

In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services.

User-Generated Content 164

User-Generated Content Word of Mouth Generation Content 164

ClearVoice

DECEMBER 8, 2020

” Although social media comments appear to be isolated conversations among individuals, they act as word-of-mouth advertising. Influencer marketing is essentially the modern-day version of word-of-mouth advertising at scale. Influencer marketing is word-of-mouth advertising amplified.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

ClearVoice

JULY 17, 2023

Content with these two qualities is more likely to be shared widely through social media and word of mouth. Driving Customer Engagement Content marketing is a great way to initiate conversations, foster a sense of community, and address customer queries. This helps establish trust and buyer confidence.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Adobe Experience Cloud Blog

JULY 17, 2018

In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 1) Customer Case Studies. If you visit any business website, you are likely to come across a collection of customer case studies either displayed on the homepage or collected under a dedicated tab.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Word of Mouth Marketing. Buzz Marketing. Campus Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Please share your input in the comments!

WOMM 161

WOMM Brand Identity Branding WOM 161

Buffer

JUNE 6, 2022

For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing. To build a trusting relationship with your audience and community of consumers, incorporate the authenticity of user-generated content into your marketing strategy.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Outgrow

AUGUST 6, 2021

Give a Sneak-Peek Into Groundbreaking Client Case Studies. Client case studies with catchy headlines act as a wonderful lead generation idea. And when your target audience finds an impressive case study that suits their own business, you’ll see leads flowing in. . Hop on Platforms That Offer a Community.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Hubspot

MARCH 10, 2016

Instead of aiming to reach potential members or donors through expensive advertising, why not aim to partner with them and build an online community instead? After all, word of mouth is one of the most powerful, genuine, and authentic marketing channels. But strong ‘word of mouth’ marketing campaigns don’t happen by accident.

Communities 28

Communities Bundling Word of Mouth Advertising Agencies 28

SendX

SEPTEMBER 22, 2020

You can suggest: Coupon for subscription Special offers and sales for email newsletter subscribers only Expert insights and interviews in a newsletter that can help customers to solve their problems To become a part of a big community It does not take a lot of effort on your side but it will definitely grow your address book.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Convince & Convert

JANUARY 28, 2014

The bloggers offer original content for Char-Broil’s community site but also weave product mentions organically into their other content, resulting in the most sincere and positive recommendations possible on the digital web—word of mouth. About the Kristen Matthews: Follow @KristenWords.

Blogger 153

Blogger Outreach Case Study Case Studies 153

Sprout Social

NOVEMBER 22, 2022

Embrace social selling and use online communities like LinkedIn to identify prospects. Consider adding testimonials or case studies to strengthen your experience even more. A case for growing your social media marketing agency services. Attend conferences so you can network and create connections in person.

Paid Search Agency 92

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 92

Scoop.it

SEPTEMBER 7, 2021

When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. Grow your email community by inviting followers. In the world of email marketing, one of the tools that can help you grow your email product is having an engaged social media community.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Hubspot

MARCH 6, 2019

Yesterday, Contently , a content marketing software company that connects freelance creators with enterprise brands, tweeted a letter from their CEO that won over the freelance community just as fast as the issue they were addressing sparked backlash against them.

Word of Mouth 77

Word of Mouth Paid Search Agency Case Studies Ethics 77

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. According to 72% of our LinkedIn community , the answer is yes. Case studies. Harness the power of hashtags.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Valasys

DECEMBER 18, 2019

The website is quite popular amongst the SEO community across the globe & publishes valued insights on topics such as SEO, Paid search, Content strategy, Content Marketing & Social Media. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

SocialPilot

FEBRUARY 9, 2024

Sharing today’s top marketing strategies with a community of 100k and growing. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks.

Paid Content 95

Paid Content Paid Search Agency Social Media Social Marketing 95

ConvertKit

OCTOBER 1, 2021

Build a loyal community with newsletters. While Lovell admits the majority of growth has come from word of mouth—subscribers sharing the newsletter with friends, family, and other Boise locals—she’s also in talks with local influencers to find ways of partnering up and growing together. Marissa Lovell.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

Digital Marketing World Forum

JANUARY 10, 2020

In this case, the customers reached aren’t a controlled group. Examples of platforms that generate public traffic include: Search engines and other information distribution platforms like Baidu, Sohu, and Toutiao Public community-based forums like Zhihu (similar to Quora), and Douban Short video platforms like Douyin, Kuaishou, and Miaopai.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Huptech Web

OCTOBER 6, 2023

About real-deal examples and case studies where UGC took brands from zero to hero. ? These are your digital word-of-mouth endorsements. It’s not just about boosting conversion rates or building a brand community; those are fantastic perks for implementing UGC in your brand. The psychology behind the WHY. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. and Canadian resellers.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

BenchmarkONE

FEBRUARY 1, 2023

SBA loans : These fall under two types – community programs, which loan you up to $250,000, or micro-loans, which can furnish you with $50,000. The power of referrals and word of mouth is incredible. Crowdfunding : You can apply for funding through online platforms like Indiegogo , Kickstarter , and GoFundMe.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

EveryoneSocial

NOVEMBER 9, 2020

of employers said receiving too many irrelevant applicants was their number one challenge when recruiting through an online job board, website, or community, while 22.6% Download the case study. . Aspiration Marketing ) 30.9% cited receiving too many under qualified applicants. Incorporate more employee stories.

Tips 98

Tips Paid Search Agency Advertising Agencies Word of Mouth 98

Whale Pages

MAY 6, 2020

When Less is More… Today we have another exciting SaaS growth case study to share with you. After a lot of research into best practices and preparation, we have release Bird to PH community. Word of mouth. From time to time he speaks with SaaS founders about their growth journeys.  6 Minute Read.

Product 52

Product Word of Mouth Work Management Paid Search Agency 52

EveryoneSocial

MARCH 5, 2019

It creates a better sense of community in your company. Knowledge sharing and word of mouth are so crucial in our digital age, which is why employee advocacy plays a significant role. Get your case study. Include them in your internal brand initiatives, ask for feedback, thoughts, what could be improved, etc.

Paid Search Agency 78

Paid Search Agency Companies Ad Building Brand Identity 78

Hubspot

DECEMBER 19, 2017

This is a real example of an email sent to Bitly's own senior content and community manager, Denise Chan. Then use those brand advocates to help your sales team close additional deals through case studies and referrals. Open a forum, Slack group, or regular Twitter chat that gives your customers a sense of community.

Content 77

Content Word of Mouth Case Studies Paid Search Agency 77