Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Sales Engine

AUGUST 2, 2017

Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. This means e-commerce marketing enables them to become a customer from a mere visitor/lead. Then, the company targets them in an organic manner. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

OutboundView

JANUARY 19, 2024

When they’re working, it’s an amazing engine bringing new talent into the organizations and deals into the sales pipeline. In this article, we’ll walk through the changing landscape of how to organize SDR teams when selling to HR to get better results. Monitoring the quality of leads passed from SDRs to AEs is essential.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Goodish Agency

JUNE 22, 2020

They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. Collect more leads from people who read the blog, but are not ready to buy. Challenges. Get more blog visitors to view related products. Fixing analytics.

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. The digital transformation has enabled organizations to increasingly focus on achieving AdvEx. Caterpillar Inc.

Digital Transformation 273

Digital Transformation Work Management Terms and Conditions Marketing Management 273

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. Some of the study results were reported by type of survey respondent.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Studies Research 70

Adobe Experience Cloud Blog

DECEMBER 10, 2019

In my work helping customers establish and advance Centers of Excellence across their organizations, I see how change initiatives (especially those bringing improvements to technology) can provide a beneficial “gravitational pull” to other areas where change is needed. Collaboration dies when structure is allowed to atrophy.

Case Studies 90

Case Studies Case Study Studies Planning 90

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

ClearVoice

JANUARY 25, 2019

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an exemplary case study, you need to clearly define expectations, determine key client-side contributors, and establish an approval process with your customer.

Case Study 77

Case Study Case Studies Template Studies 77

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. We were able to take our operational leads, directors from call centers, marketing and sales teams and bring them to that class so they all learned the value of leveraging customer feedback and leveraging the tool.”. .

Case Study 74

Case Study Case Studies Studies SMS 74

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. MONEYGRAM : A leading money transfer company, wanted to globally evaluate at a glance where the conversations about their industry, products, and competitors were happening online. They posted several pieces of organic content, then tracked the conversation around it.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

MarketMuse

APRIL 15, 2020

Moreover, the company was affected by low brand recognition making it hard to reach prospects and convert them into qualified leads. The post Case Study: How Topic Clusters (and MarketMuse) Helped Yello Double Their Organic Traffic appeared first on MarketMuse.

Case Study 52

Case Study Case Studies Traffic Studies 52

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. As a result, their transformation over the last few years from the "10 blue links" format to "the portal" has pushed the organic results on page one down by several pixels. We, as SEOs, have to rethink our way of doing SEO.

Case Studies 73

Case Studies Case Study Studies SEO 73

Sword and the Script | B2B

MARCH 26, 2024

More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” Another 60% “said that piece of thought leadership had made them realize their organization was missing out on a significant business opportunity.”

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Moz

JUNE 29, 2020

But they all take time and you need to generate organic traffic sooner rather than later in order to grow the business. I worry that as an industry, we’ve become too focused on launching campaign after campaign and have gotten too far away from effecting change within organizations through our work. A case study.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Biznology

OCTOBER 15, 2015

Timing is critical in branding, and finding a gap in the marketplace that has relevance for unfulfilled, dissatisfied customers (jihadists, in this case), created the perfect conditions for jump-starting a new, powerful movement with a captivating brand image. Then an Egyptian took over who was rash and incompetent. Like this post?

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions.

B2B 157

B2B Case Study Case Studies Content 157

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Quick Takeaways.

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Moz

JUNE 29, 2020

But they all take time and you need to generate organic traffic sooner rather than later in order to grow the business. I worry that as an industry, we’ve become too focused on launching campaign after campaign and have gotten too far away from effecting change within organizations through our work. A case study.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Content4Demand

FEBRUARY 7, 2020

The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event. As part of the workshop program, David Lewis, CEO, DemandGen International, will lead a Demand Generation Masterclass & Certification session. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers.

Case Study 54

Case Study Case Studies Studies Work Management 54

Marketing Insider Group

MARCH 4, 2024

As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. Consequently, their movement through your sales pipeline can be more customized, leading to higher conversions and loyalty. According to a recent Global Industry Analysts Inc.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. The Winning Strategy.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

QuanticMind

MAY 17, 2018

Furthermore, based on Ting’s directive, we helped design and implement a new metric that would allow them to weigh their two most salient factors: leads and sales. Want to see these same results at your organization? The post How to Increase PPC Sales by 150% [Case Study] appeared first on QuanticMind.

Case Study 40

Case Study Case Studies PPC Studies 40

DivvyHQ

OCTOBER 4, 2018

Global tech company Stackify publishes about 20 blog posts, case studies and articles each month from a variety of internal and external writers. The leading application performance management (APM) provider uses content marketing to share success stories and best practices relating to its award-winning Retrace solution.

Case Study 41

Case Study Case Studies Studies Work Management 41

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. Here’s what the estimated organic traffic looks like: Note: I’m unable to show the actual traffic for this site due to confidentiality.

Case Studies 64

Case Studies Case Study Features Studies 64

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. Objectives. Our strategy.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. But in any case, SEO should definitely be part of your marketing strategy, and if you need outside help, it’s valuable to know what questions to ask. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Act-On

APRIL 29, 2024

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Budget Programs 84

The Forward Observer

MARCH 29, 2024

Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. About the Author Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder.

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164