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High Growth Study 2022 – Marketing Best Practices for Government Contracting Firms

Hinge Marketing

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. These insights come from the Hinge Research Institute ’s annual High Growth Study. We call these firms the “High Growth Firms.”.

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The Research is Out on 2018 High-Growth Consulting Firms

Hinge Marketing

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. But mid- and large-size firms were also well represented in the sample.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies.

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Stop making content distribution an afterthought

MKT1

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

In case you are looking for the list of educators we followed in 2021 to learn A/B testing, go check out this round-up. He can pull lots of case studies from his agency Frictionless Commerce, deep research, and 13 years of marketing experimentation to convince you that your biggest and quickest wins are right on the product page.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

Bottom line: Whether you’re looking for a book to help you reinvent your content marketing or a gift for someone who realizes they need a fresh approach, the shelves are filled with options. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Nothing is left to chance. David Aaker.

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13 Email Examples That Totally Nailed Personalization

Hubspot

In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus. And, in case you're wondering, we dressed as a bunch of bananas last year.) If you have any HubSpot certifications , you know that doesn't have to be the case. 4) Amazon.