Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. Need an example?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

JULY 14, 2020

In only 14 years, the effect it has had is profound. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Surprisingly, Coca-Cola recently halted ad spend, with a statement from the CEO that, “There is limited effectiveness to brand marketing.” 2006: Facebook debuts.

Paid Content 287

Paid Content Ad Frequency Paid Search Agency Marketing Budget 287

nDash

NOVEMBER 3, 2021

Examples: a former software developer, CPA or attorney. Example: a cybersecurity writer with 5+ years of experience. Example: a freelance writer who creates content based on interviews and/or outlines. Blog examples : Show writers what success looks like. Case Studies. Sales Collateral.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

WriteSpark

FEBRUARY 12, 2013

effectiveness. If your ideal provider is a Hedge Fund SME (subject matter. For example, do. you need a thought leadership piece, a case study, or an advertorial? The current. stable of freelancing and crowdsourcing sites offer a compelling solution for. their personal and corporate standards of professionalism and.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

effectiveness. If your ideal provider is a Hedge Fund SME (subject matter. For example, do. you need a thought leadership piece, a case study, or an advertorial? The current. stable of freelancing and crowdsourcing sites offer a compelling solution for. their personal and corporate standards of professionalism and.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Integrated B2B

MARCH 10, 2013

Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. How to assess your ROK business case. Find out how many subject matter experts (SMEs) there are in the company. To uncover this potential, begin by asking questions.

SME 40

SME Work Management Marketing Management Case Studies 40

Directive Agency

SEPTEMBER 3, 2019

Give data-driven examples! One example of a piece that has ranked substantially well in the SERP is an article we recommended a client of ours compose around construction-bidding websites. How many more downloaded case studies are you hoping to obtain? Establish yourself as a subject matter expert (SME)?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. Using scenarios to share the information is an effective and engaging way to build your courses.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Ambal's Amusings

NOVEMBER 5, 2009

We have invited White Paper Experts to answer this query: "Give one example of your most favorite white paper and why you like it" Read on to get their insights. Bright, colorful SME quotes represented as large page callouts. This white paper is a good example of what I call in my new book, “Crafting White Paper 2.0”,

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). For example, let’s say you’re the head of marketing for a small, but growing consumer packaged goods product in the health niche. Need case studies?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. You can’t just say, “We offer exceptional customer service.”

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Rev

OCTOBER 4, 2023

Effectively creating demand requires creativity, strategy and persistence. For instance, if your business targets young professionals, creating content that resonates with them, like infographics, social media posts and YouTube videos, might be more effective than standard text-based blog posts.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

ClearVoice

AUGUST 14, 2023

For example, individual users may need information on spotting a phishing attack or creating a strong password. In cybersecurity content marketing, storytelling can take the following forms: case studies and success stories, security breach narratives, and stories that showcase the human side of cybersecurity.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Convert

DECEMBER 12, 2022

On leaving college, my first job was with a fast growing SME car parts company called MicksGarage.com. I could see from our analytics data that visitors to the website were struggling to pick the correct model of their car, most people did not know if they had a Mk4 or a Mk5 Volkswagen Golf for example. Max, tell us about yourself.

SME 52

SME Domain Sample Case Study 52

Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. But most important, peruse the B2BMX agenda to find the sessions tailored to the topics you’re most keen on. We hope this helps you make the best use of your B2BMX time.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

ClearVoice

SEPTEMBER 6, 2022

Because the content types here will be more detailed, brand-specific, and with solutions to customers’ needs in mind, the guidance of a subject matter expert (SME) can come in handy. Case studies and white papers are good examples of two types of content that can meet the same goal, look a lot alike, and can be used interchangeably.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process.

Paper 100

Paper Work Management Marketing Management SME 100

Referral Rock

OCTOBER 30, 2019

Finding software that integrates and plays well with one another is key to an effective marketing stack. For example, analytics, email marketing, and CRMs, while other tools are more specialized, like video editing or A/B testing. Digital Marketing Software Example: Hubspot. Digital Marketing Software Example: Zoom.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Convince & Convert

MARCH 16, 2010

A new Pew Research study shows only 8% of U.S. Because you actually know the people you are connected with in most cases, FourSquare and Gowalla feel a lot more like the original Twitter, with a sense of engagement that today’s Twitter can’t deliver. Using Twitter to network is great, but to engage customers may be less effective.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

NOVEMBER 26, 2013

Matt Peters breaks down the latest study into high-correlation factors for website rank. Matt Burns explains seven changes to link-building tactics and their effects in the post-Panda environment: tiered linking and excessive keyword-match links are out, high authority and social links are, and guest blogging is in…for now.

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Matt Peters breaks down the latest study into high-correlation factors for website rank. Matt Burns explains seven changes to link-building tactics and their effects in the post-Panda environment: tiered linking and excessive keyword-match links are out, high authority and social links are, and guest blogging is in…for now.

Resources 100

Resources SEO Best Practices Burn Rate 100

Directive Agency

JULY 26, 2016

Example: If you’re an attorney, is the agency you’re looking to hire familiar with the legal industry? Social Proof, Testimonials, Reviews and Case Studies. Take your time, do your research, ask for referrals, look for reviews and ensure they’re their own best example. #2. AttorneyRankings.org // Twitter.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76