Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 97

Enterprise Management Product Ideal Customer Profiles Work Management 97

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? This strategy will compare two versions of the same webpage, landing page, or ad, but with one variable (in this case, different CTAs) to objectively measure their effectiveness.

Lead Generation 361

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 361

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. A few things.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 99

Enterprise Management Sales Qualified Leads API Hubspot 99

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.”

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. We recommend the following sales enablement tools to include in your toolkit: HubSpot.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Scoop.it

MARCH 2, 2023

Besides, here are 4 more reasons why businesses should care about content marketing: Establish thought leadership Consistently creating and publishing helpful, relevant, and educational content helps customers build trust in your business and establish you as a thought leader. This helps in increased sales in the long run.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Sword and the Script | B2B

MARCH 26, 2024

Comment: This makes sense because thought leadership is intended to educate rather than sell. Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. Comment: This finding has shown up in the study in prior years as well.

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Source: HubSpot. Continue to Educate Your Audience. It’s one of the most trusted channels today. Funnels can lose momentum.

Top of Funnel 330

Top of Funnel Work Management Marketing Management Content Marketing 330

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. HubSpot is one of the top sales enablement software (and the one we use!).

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Spiralytics

NOVEMBER 17, 2022

Because you assume that all those people lining up in front of it vouch for the quality of the product and customer service. And this is the reason why social proof – evidence that other people purchased and liked a product or service – is so powerful. Or, psychologically speaking, you’ve succumbed to the bandwagon effect.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Martech

JULY 30, 2021

In some cases, the partnership refers to a glorified customer-client relationship. To prove the point, we’ve also taken at the importance of customer education as part of customer experience. Educating your customers takes things beyond that quick sale. Customer education is a vital part of the customer experience. “We

Advertising Agencies 112

Advertising Agencies Work Management Paid Search Agency Marketing Management 112

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

SmarkLabs

JUNE 13, 2022

An ideal client profile (ICP) describes characteristics of a business that make it an optimal fit for your products and services. Inbound marketing methodology focuses on providing timely educational materials aligned with the buyer’s journey that draw leads to your site based on their specific needs. Graphic: HubSpot.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The more accurate the company’s understanding of its audience, the better chance it has of making an impact with its messaging and products.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Content Standard

MARCH 12, 2024

Be Transparent: Own your expertise while transcending business and product biases. They actively advocate for environmental protection and educate consumers about sustainable practices while remaining transparent about their own business practices and environmental impact.

Media 94

Media Brand Identity Branding Storytelling 94

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. In a world of 100,000+ B2B SaaS products , how could they not be? Suite vs. Best-of-Breed Platform Ecosystems.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. They will consume material such as blogs, whitepapers, and case studies during the awareness stage.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

SmartBug Media

MARCH 25, 2020

Your goal will determine what type of webinar you want to create , whether it’s to: Attract new prospects to your company (educational). Show audiences the value of your product or service (case study). Push leads down the sales funnel into opportunities (product demo). Increase customer retention (training).

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Contently

DECEMBER 26, 2022

Once you have data to make educated assumptions, you can use this information to power your content strategy. Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. Lead scoring can help you understand if your product is a good fit for the customer when you reach out to them.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

EveryoneSocial

SEPTEMBER 28, 2021

Think about all the times a friend, family member, or co-worker recommended a product or service to you and how that may have influenced your buying decision or perception of a brand. Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. on the 5 point scale.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Hubspot

FEBRUARY 9, 2021

Remaining mindful of these inevitably ineffective sales tactics will only help your case in 2021. According to HubSpot Sales Manager Korina Ortiz , sales professionals need to avoid holding onto outdated positioning statements in 2021. HubSpot Sales Director Dan Tyre also had some advice for sales professionals in this coming year.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

ClearVoice

JULY 17, 2023

Quality content can drive brand awareness, educate audiences, and attract high-quality leads. In most cases, Google Analytics provides you with free access to some of the key metrics. Some of the most popular options include HubSpot, Buffer, Semrush, and BuzzSumo. The financial industry heavily relies on content marketing.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? For example, you might include different product recommendations based on the recipient’s past purchases or website activity.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SmartBug Media

APRIL 3, 2023

But the question is where to start, especially if your product or service targets multiple buyers. When creating content for these visitors, remember they are looking to educate themselves more than anything and are familiarizing themselves with possible solutions. Case studies are the best example of consideration content.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Adobe Experience Cloud Blog

JANUARY 22, 2020

Do they prefer different types of information (promotional versus educational) in different formats? It is the easiest way for them to guarantee that your product or service will make an impact on their overall business goals. Instead, start with your audience. How do they consume media? What types of media draws them in? Free trials.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. We recommend the following sales enablement tools to include in your toolkit: HubSpot.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. By providing leads with general knowledge about your industry and how your product works, you empower them to make better decisions?—?and

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. By providing leads with general knowledge about your industry and how your product works, you empower them to make better decisions?—?and

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Hubspot

JUNE 12, 2019

A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. Click here.

Impressions 78

Impressions Product Video Marketing Work Management 78

SmartBug Media

FEBRUARY 15, 2021

In this case, scalable lead-nurture workflows can be achieved by sending the contact a series of educational blog articles and ending with a content offer that will provide extra value in their everyday work life. reduce their workload, increase productivity, grow their revenue). Product-Focused Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98