WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. The second project is to collect related case studies into a downloadable book.

Case Study 120

Case Study Case Studies Studies Promotion 120

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. Consider creating a library of customer stories your sales team can use to share targeted and relevant content with your prospects via your website and sales proposals. How to Ask Your Customer for a Case Study. These email templates will come in handy.

Case Studies 97

Case Studies Case Study Studies Work Management 97

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. You can click their links to jump down to a more detailed explanation and use case.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69

Marketing Insider Group

MARCH 18, 2024

Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. And in the world of content, your pen (or keyboard) is your sword. That’s a lot of eyeballs searching for content with purpose. Crafting a Unique Angle The internet is flooded with content.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. To create trust, it is essential to build authority and educate customers through value-added content. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Seismic

MARCH 5, 2024

As we navigate the first quarter of the new year, there’s a stronger emphasis on content automation , seamless personalization, and scalable customization, laying the groundwork for growth and transformation for our customers. How can we ensure our content is personalized and relevant to each recipient?

Automation 105

Automation Personalization Allocation Marketing Management 105

Marketing Insider Group

DECEMBER 18, 2023

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. Invest in Educating Consumers Google’s increasingly sophisticated search algorithms are making content both more and less important. This kind of user-oriented content enhances the customer experience.

Marketing Strategy 232

Marketing Strategy Marketing & Strategy Work Management Product 232

Navigate the Channel

JULY 13, 2023

But what if the content generator (you or your team) struggle for relevant and valuable ideas? You can’t just pull content ideas from thin air (well, you can, but it’s tough to sustain). Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Contently

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail. Why accuracy in content marketing is important.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Hubspot

MAY 24, 2019

Does this content marketing formula sound (very) familiar? Create content. Publish content on my company's website or blog. In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. At the top of the feed, you will see the "Start a Post" box with three content type options.

Linkedin 77

Linkedin Case Study Case Studies Distribution 77

Contently

MAY 19, 2016

Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform. At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics.

Advertising Benchmark 78

Advertising Benchmark Case Study Case Studies Paper 78

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Marketing Insider Group

FEBRUARY 10, 2021

You can do it through your online content. Convey a consistent message across your website and content marketing. A visual element: Visual content can help you capture interest and communicate faster. Incorporating Your Unique Value Proposition into Your Content Marketing Strategy. We’ll show you how. Source: QuickSprout.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Parse.ly

DECEMBER 15, 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly marketing content. technical documents. Content highlights from Parse.ly Read the HelloFresh case study.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Hubspot

APRIL 25, 2017

You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works. What Is Technical Content Marketing?

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Biznology

MAY 30, 2018

If you have content, you tag it. If you have web content, you tag it in your content management system. You never get a bill for content tagging–people who already work at your place spend a few minutes doing it every day. So why would I need to automate content tagging? Your authors do it every day.

Tagging 149

Tagging Automation Case Studies Content 149

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.”

Marketing AI 78

Marketing AI Research Tactics SME 78

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. For many B2B firms, it’s often a blend of various types of content. When considering crafting this type of content think about How To’s and Best Practices.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. The answer is market research.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Moz

JANUARY 26, 2020

Google featured snippet support documentation. Within Google’s Featured Snippet Documentation , they provide details on policies surrounding the SERP feature. This analysis has been useful in figuring out whether the issue was specific to my client or the entire niche. But do we have guidelines from Google to back this up?

Case Studies 64

Case Studies Case Study Features Studies 64

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. The American Heart Association case studies in one of ours.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

DivvyHQ

JULY 27, 2017

Manifest is at the top of its game when it comes to creating content marketing campaigns that resonate with almost any audience, but keeping track of fluctuating client and audience demands in the ever-evolving digital world became a pain point. With content marketing, it’s like the wild, wild west. Agency Benefits.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

ClearVoice

JANUARY 29, 2024

Team silos can hurt the efficiency of your content operation, BIG TIME. Continue reading to discover the importance of cross-functional collaboration in content operations, strategies to ensure effective team communication and collaboration across departments, and proven tips to bolster your content operation.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Moz

FEBRUARY 10, 2020

Research, research, and more research on how to pull this off Identify keywords we wanted to target Change how we structured our on-page content Measure, test, and repeat the process. We looked at different ways to find featured snippet opportunities and researched how to optimize our content for them. Featured snippet successes.

Case Study 67

Case Study Case Studies Features Studies 67

Seismic

SEPTEMBER 7, 2023

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. Enablement practitioners, you are the solution to this content chaos. With an excellent sales enablement content strategy, your sellers shouldn’t waste time searching for content. Now let’s dig deeper.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Contently

MAY 8, 2019

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141