Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. The answer is market research.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Hubspot

MAY 24, 2019

Does this content marketing formula sound (very) familiar? Create content. Publish content on my company's website or blog. In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. Or maybe an ebook your company wants to distribute to a relevant audience?

Linkedin 77

Linkedin Case Study Case Studies Distribution 77

Hubspot

APRIL 25, 2017

You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Seismic

SEPTEMBER 7, 2023

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. Enablement practitioners, you are the solution to this content chaos. With an excellent sales enablement content strategy, your sellers shouldn’t waste time searching for content. Now let’s dig deeper.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Contently

MAY 8, 2019

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product.

Work Management 167

Work Management Marketing Management Content Marketing Paid Search Agency 167

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview. And sometimes it lives under Growth.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Sure, the number of new cases will decline, healthcare will be better equipped to deal with the infected, and a vaccine or treatment will eventually be found. Document Signing.

Tools 179

Tools Work Management Marketing Management Paper 179

KoMarketing Associates

NOVEMBER 1, 2018

To take a closer look at the report and its findings, we spoke to Lisa Murton Beets, Research Director at the Content Marketing Institute. 96% of the most successful content marketers agree that their organizations have built credibility and trust with their audience — how have you seen marketers make this change over the past year? “I

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Work Management Ad Frequency Marketing Management 81

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Do you see this shifting?

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Heinz Marketing

APRIL 29, 2021

With a well-maintained sales-marketing partnership, prospects are participants in a seamless sales pipeline transition through to the end, with the right content and message served up to them at the right time. Develop Sales Collateral Content . Not all content needs to be customer-facing. It shouldn’t be.

Top of Funnel 136

Top of Funnel Account Based Marketing ABM Practices 136

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

Marketing AI 129

Marketing AI Enterprise Management Paid Search Agency Work Management 129

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Sure, the number of new cases will decline, healthcare will be better equipped to deal with the infected, and a vaccine or treatment will eventually be found.

Tools 130

Tools Paper Distribution Sample 130

ClearVoice

MARCH 10, 2020

Everybody is creating content. Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content. Foundational.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

SnapApp

NOVEMBER 13, 2018

Did you know there’s a way you can make your content work harder for you without compromising on quality? Scaling your content can help generate more leads, build brand awareness, establish a voice within your industry, and grow your company. Instead, we’re talking about creating niche content. You read that right.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

Atomic Reach

MARCH 15, 2019

Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture. What Could Content Intelligence Show? It could also shed light on which content they should update or share.

Intent 105

Intent Top of Funnel Marketing AI Content 105

KoMarketing Associates

JUNE 25, 2019

Live streaming over the last few years has proven two things: 1) it can work for almost any brand and 2) social platforms likely prefer live streaming compared to scheduled or traditional types of content. This is a good idea to provide tutorials or exclusive content to group members. More Useful Content. Email Newsletters.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy .

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Velocity Partners

MAY 8, 2024

This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. Why do we only talk about our product, case studies, benefits and differentiators if only 5% of our market is looking to buy right now?

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. CMIContent Click To Tweet. Click To Tweet.

Research 88

Research Content Marketing Work Management Paid Search Agency 88

Content Standard

OCTOBER 22, 2018

This article is Part One of a series on the needs of a content-centric marketing organization. It should come as absolutely no surprise that a solid content strategy—the why and the how of any successful content operation—is the first, and in many ways the most important, determinant of success for content marketing.

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74

Animalz blog

MARCH 28, 2024

We love to invite content marketing pioneers to share the innovative strategies they’re using to drive results. In this guest post, Mark Rogers, Director of Content Marketing at Freshpaint and former Director of Strategy at Animalz, shares his framework for using a central idea to tie together all content efforts.

Distribution 84

Distribution Privacy Content Peer-to-peer 84

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. sample expect their content marketing budget to remain the same over the next 12 months.

Research 93

Research Content Marketing Paid Search Agency Marketing Budget Creation 93

Marketing Insider Group

JULY 13, 2015

Very few content marketers hit a home run each time they step up to bat. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. Don’t make the same mistake twice and learn from the most common ones we see brands making in their content marketing efforts.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work. Describe the content formats you’ll focus on.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Vision Edge Marketing

MAY 17, 2018

A McKinsey study found that just 26% of respondents who said, “the transformations they’re most familiar with have been very or completely successful at both improving performance and equipping the organization to sustain improvements over time.” How and when these assets should be distributed and through channels, influencers, and partners.

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

Scoop.it

OCTOBER 29, 2019

Content marketing is no longer a new fad. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. Why Do Salespeople Need Content? This is known as content for sales enablement. Source CMI ).

Top of Funnel 54

Top of Funnel Buyer Personas Content B2B Thought Leadership 54

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? – Case studies (65%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 74

Top of Funnel B2B Marketing Work Management Marketing Management 74

Only B2B

AUGUST 25, 2023

Demystifying the ABM Framework : An effective ABM framework consists of several core components, including target account identification, collaboration between sales and marketing, personalized messaging, multi-channel engagement, content creation, analytics, and technology integration. The heart of ABM lies in its account-centric strategies.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Convince & Convert

APRIL 24, 2012

He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. Specifically, how to produce interesting content and how to publish it on a regular basis. That’s where that look of terror comes in.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132