KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. October 4, 2022. Contact Us.

Case Studies 52

Case Studies Case Study Social Media Studies 52

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

Case Studies 79

Case Studies Case Study Studies Buy 79

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research.

Research 332

Research Paid Search Agency Case Studies Planning 332

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.”

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. There are many more use cases for AI in market research. Get MarTech!

Marketing AI 112

Marketing AI Research Paid Search Agency Customer Surveys 112

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. The 63-page study provides a wealth of insights for B2B marketers and product managers. Mismatched Content Type Priorities. .”

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. CASE STUDY . CASE STUDY . Do the research necessary and have fun engaging.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sales Engine

AUGUST 2, 2017

Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

DealSignal

MARCH 5, 2019

Case Study: How Elementum Eliminated Manual Contact Research with DealSignal. It was challenging because their target buyer can vary greatly from industry to industry and even company to company, so the team was wasting a lot of time on manual research. Read the case study.

Case Study 61

Case Study Case Studies Contacts Studies 61

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

DealSignal

MARCH 16, 2018

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. We interviewed the Marketing Manager at one of our SaaS customer companies to discuss how the DealSignal On-demand Contact Data Platform helps him: Discover fresh, complete contacts that match micro-targeted ICPs.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. our ongoing study of buyer behavior in the consulting industry. About the Study. Or encouraging your clients to refer you to other colleagues in their companies.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Webbiquity

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . Then, the company targets them in an organic manner.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! Grays International, founded in 1855, is a British sporting goods company.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

KoMarketing Associates

MARCH 3, 2020

Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. Specific companies & industries. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

Goodish Agency

SEPTEMBER 25, 2020

Digital Clipboard is a software company providing onboarding service for professional financial advisors. . We conducted in-depth market and competitor research and provided guidelines for the website design. What is Digital Clipboard. Objective: New website. The client updated their software functionality and look. Challenges.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Studies 52

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Let this interactive case study show you how Castelazo Content used interactive content for its clients. Higher Conversion Rate .

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

ANNUITAS

JANUARY 31, 2023

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. For me, it’s all about timing, opportunity, scale and impact.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Marketing Insider Group

AUGUST 20, 2020

This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. The company has taken to heart one of our tenets of content marketing —be the best answer on the internet. The company learned that volume was instrumental to the success of the blog.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. I, personally, had seen enough companies boast about their AI-powered tools to be unconvinced of such statements. So why are we talking about case studies? I admit, I was wrong.

B2B 143

B2B Case Study Case Studies Content 143

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. Eliminated manual research & wasted outreach. Read the case study to learn how complete, accurate data is helping Pramata drive real sales results! Read the case study. 25% faster sales cycles.

Case Study 59

Case Study Case Studies Account Based Marketing ABM 59

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. But in almost every case, you’re bringing a knife to a gunfight. Point Less. On what basis?

Case Studies 139

Case Studies Case Study Social Media Studies 139