Trade Press Services Newsletter

JUNE 1, 2023

It’s also important to regularly review competitors’ websites for news announcements, case studies, and other relevant updates. Companies like Hootsuite , Sprout Social , Brandwatch , Mention and BuzzSumo offer comprehensive social listening platforms that enable users to perform extensive research at the click of a mouse.

Analysis 130

Analysis Comparison Keywords Case Study 130

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Comparisons between solution types. Customer case studies, testimonials and reviews.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

SendX

MARCH 5, 2021

Now imagine what it's like for companies that have advertised on billboards? While someone's advertisement is in the middle of empty streets, other companies offer free shipping. Statistics show that such messages are opened in 45% of cases of cart abandonment. For comparison, Facebook is 45 times less.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

Launch Marketing

APRIL 19, 2023

But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Advertising Approach B2B and B2C companies take different approaches to advertising.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

FEBRUARY 5, 2021

Classifying your leads into several different segments also enables you to develop copy and positioning specifically for individual use cases. Frame concise and actionable content, comparisons and advantages on top of clear distinctions that matter more than features and tangible value. Image credit: Marketo.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Whale Pages

APRIL 28, 2020

Today, he explores how to find affiliates and partners for your SaaS company. . ” Successful SaaS companies claim time and time again that their affiliate programs are one of their primary drivers of traffic and sales. Let’s imagine we have a SaaS company in the email marketing niche.  23 Minute Read.

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. In most other types of qualitative research, researchers start with a hypothesis and then conduct a study to test that hypothesis.

Research 97

Research Case Studies Case Study Skype 97

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Directive Agency

FEBRUARY 28, 2022

B2B SaaS narrows that down into selling software-as-a-service for B2B companies. SEO for B2B SaaS is implementing SEO strategies and tactics to increase organic traffic on a SaaS company website. Ranking for keywords related to products and services your company offers is no longer a nice-to-have.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Hubspot

MARCH 18, 2024

According to a study from two Stanford Graduate School of Business researchers , highlighting the experience someone will have with your product is key. A separate study from Stanford found emphasizing your products are priced lower than your competitors usually backfires. Not Competing on Competitor Pricing Don’t compete on pricing.

Pricing 73

Pricing Price Tactics Customer Satisfaction 73

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SalesGrape

OCTOBER 10, 2023

In today’s competitive business landscape, generating high-quality leads is crucial for the success of any B2B company. By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Marketing Insider Group

JUNE 1, 2021

How you get to ROI is different for every company. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. However, you don’t yet have a comparison. Content marketing costs 62 percent less than traditional marketing and generates three times more leads. Image: Demand Metric.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. Our engineering team pounded the innovation drums giving us industry-leading solutions that fit numerous use cases. In comparison, Lead liaison’s methods were 98.6%

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Stevens & Tate

DECEMBER 5, 2019

Clutch just announced the Clutch 1000, a list of the 1,000 highest-ranking companies on their site. Out of over 160,000 companies on Clutch, we ranked #820 on the Clutch 1000! That puts us in the top 1% of B2B companies. We are one of 78 companies that list branding as their main service line. Showing Our Appreciation.

Paid Search Agency 59

Paid Search Agency Advertising Agencies B2B Marketing Companies 59

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? You can do this by keeping your company profile updated, and sharing the latest company news, alerts, promotional offers, and more.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Additionally, third-party intent data will help the sales team understand more about a prospect’s company size, location, and leadership. Using buying signals , you can also track who is interacting with your content by company and title.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

SmartBug Media

APRIL 17, 2023

With so many partners to choose from in the directory, how is a company supposed to choose which HubSpot agency would be the best to work with? Case Studies and Client Success Stories Lastly, your business will want to take a look at any case studies or client success stories from the agencies you’re considering.

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. The ever-increasing competition in B2B content marketing is another factor.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

SnapApp

JUNE 7, 2018

Paycor Case Study. The goal of content at this stage was to educate and to make a case for their solution – not necessarily straight to a hard sales pitch. Blackbaud Case Study. Content loading… The post How These Companies Got More Qualified Leads with Interactive Content appeared first on SnapApp.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Ranking 76

Only B2B

APRIL 3, 2024

Leveraging intent data empowers you to: Target the right audience: Concentrate your sales and marketing efforts on companies exhibiting clear buying signals for your offerings. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

PureB2B

APRIL 22, 2022

Does that mean companies simply need to provide the best material to aid in that research to stand out from the pack and get the sale? But given the often-complex nature of technology products and services, B2B tech companies do need to take a few extra steps to win over customers. Not exactly. They want to see why you’re better.

Buyer Need 62

Buyer Need Marketing Management B2B Marketing B2B 62

ClearVoice

MARCH 24, 2023

The marketing funnel describes a buyer’s relationship with your company. These include testimonials , case studies, and live demos. Customer case studies Customer case studies are stories or testimonials from customers that show how your product or service addressed their pain points.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. We already rank in many lists like “best appointment setting companies.”

Top of Funnel 117

Top of Funnel SEO B2B Paid Search Agency 117

Contently

DECEMBER 6, 2022

Great for smaller companies. Companies with simple marketing or sales systems (or no sales team at all), a shorter sales cycle, a smaller budget, or teams that only use one or two channels may find a single-touch model is a great option for them. After attending the webinar, they purchase the product from the follow-up email.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Contify

NOVEMBER 18, 2018

Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. The end-goal is to monitor all mentions of a brand or company by casting a wide net and fetch all results that match search strings, irrespective of duplicates.

Google 40

Google Paid Search Agency Companies Case Studies 40

Martech

OCTOBER 5, 2022

” fMRI reveals which of the brain’s processes “light up” when a person experiences different sensations, e.g., exposure to different images in common studies. Here’s where the comparison picks up: We can observe nearly anything and everything that customers or prospects do digitally. We were dependent on aggregated data.

Intent Data 96

Intent Data Marketing Management Word of Mouth Customer Satisfaction 96

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Additionally, third-party intent data will help the sales team understand more about a prospect’s company size, location, and leadership. Using buying signals , you can also track who is interacting with your content by company and title.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

SalesGrape

AUGUST 14, 2023

In the context of telemarketing lead generation campaigns, A/B testing allows companies to test different variables such as scripts, call timings, offers, and even caller personas. The results of this case study clearly demonstrate the impact of A/B testing in telemarketing campaigns. Results: Variant A: Conversion rate: 3.5%

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Campaigns 52

Webbiquity

SEPTEMBER 8, 2020

How can you prove that your company is not like them and that you care about more than just a sale? Each Night is a great example of a company that offers a lot of very valuable content on its website. That there are real humans with ethics and genuine feelings behind the brand?

Ad Building 241

Ad Building Brand Identity Branding Tips 241

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? This can be a daily, weekly, or monthly schedule.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. Sometimes, leads just didn’t see the right material from your company or hear about the benefits. Did they hear about a poor experience with your company through a colleague? Especially in cases of account-based marketing , it’s easy to treat leads like a hive mind.

Lead Ranking 92

Lead Ranking Lead Scoring Leads Lead 92

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Porch Group Media

JULY 16, 2018

5 Ways Furniture Companies Can Boost Growth by Marketing to Millennials. Which means huge opportunities for furniture companies as this population is coming to an age where they are starting families and purchasing homes. According to a study by eMarketer, 84% use social media. TWO: BE SOCIAL. THREE: BECOME MOBILE.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

Choozle

NOVEMBER 14, 2023

Additional studies show that just five percent of a brand’s audience is “in market” at any given time. You can build on category-level or comparison keyword phrases, i.e., “best product for X” or “top companies that Y” at this stage. Their search terms will most likely include the brand’s name.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80