KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 92

Linkedin Paid Search Agency Ads Cost Per Thousand 92

nDash

NOVEMBER 3, 2021

Content briefs : The more information you can include upfront—including stats, talking points, and sources—the less you’ll need to rely on a subject matter expert. Case Studies. Case studies are another extremely popular type of content on nDash. Stats : What emails have performed the best for your brand?

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

BOP Design

DECEMBER 21, 2021

Read more: 10 stats to consider when building a B2B content marketing strategy. While this may be the case for gated content pieces (guides only accessible after completing a form), these types of guides are also great giveaway content (i.e., Case Studies or Use Cases. Explainer Posts. Downloadable Guides.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. Testimonials and case studies. LinkedIn is almost split 50-50 between male and female users. Millennials also make up a large group of LinkedIn users, so don’t overlook them in your marketing. Interviews. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Even LinkedIn is slowly rolling out live streaming. Furthermore in most cases, longer, more in-depth content does better than shorter content.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Golden Spiral

DECEMBER 12, 2019

When developing your annual marketing budget, develop your strategy first, identify any key initiatives that require up-front investment, invest based on past company data and the best stats from your industry, plus choose ways to experiment that may result in growth. Paid LinkedIn? Invest Based on Data : What worked in 2019 and why?

SEM 83

SEM Marketing Budget Paid Search Agency Marketing Budget Creation 83

Scoop.it

OCTOBER 27, 2022

Collect and publish hot of the press case studies on your blog. Once you have a clear understanding of the topics your customers want to learn more about, dazzle them by collecting and publishing relevant and new case studies on your blog. See how we can help. What do I need to bring to a personal training session?

Curation 87

Curation Work Management Marketing Management Service 87

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Is packed with shareable stats and quick-hitting insights (40%). Case studies: 46% (compared to 54% in 2020). Use more storytelling. Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

EveryoneSocial

JANUARY 15, 2019

Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole. Below is a collection of some interesting, important, and maybe even somewhat surprising employer branding stats. Social Media Stats Related to Employer Brand. LinkedIn ). LinkedIn ). LinkedIn ).

Statistics 90

Statistics Paid Search Agency Companies Brand Identity 90

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old? Clients often ask: “What’s the maximum shelf life for demand generation content?”

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. Case studies. Example 1: Woobox case study.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Now, I need to write a social media post for LinkedIn. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. 30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. Again, it’s often just a case of using your common sense and knowing when to stop.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study. Case studies.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

EveryoneSocial

OCTOBER 29, 2018

Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. But before we dive in, let’s first get some fascinating general social media stats. There are more than 560 million LinkedIn user accounts (and growing) in over 200 countries.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

EveryoneSocial

APRIL 8, 2020

That is 3x the size of their company profile following on LinkedIn and Twitter added together. . This could be case studies, interviews, pictures or videos, or third-party content where customers were interviewed or received accolades. . Download your Dell case study. . Download your Electronic Arts case study. .

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Directive Agency

FEBRUARY 1, 2022

Let’s take a moment to consider a case study of rewriting a content strategy towards a more customer-led mindset. Their differentiated approach to cybersecurity and dark web monitoring is not the classic case of threat intelligence, even if it may serve the same end more efficiently. Crafting Customer-Led Content Topics.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. LinkedIn ). Globalwindex ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Velocity Partners

OCTOBER 18, 2023

But just in case you’re a confused fisherperson who’s landed here wondering what the heck is going on, this is what I’m talking about… [Subject Line] <Name>, question/teaser/product [Preheader] Unpack what you’re offering a little [In-email headline] Bold hero line, continuing the theme but not repeating the phrasing from SL/PH.

Copywriting 73

Copywriting Top of Funnel Cross-Selling Account Based Marketing 73

The Mx Group

SEPTEMBER 11, 2018

Recent studies have shown that the cost of hiring a new content marketing team vs. conducting a paid search campaign is 31–41% less per lead at medium- and large-sized businesses. Fresh content allows you to connect more successfully with your audience through social media channels like LinkedIn. Forrester ). DemandGen ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Martech Advisor

FEBRUARY 18, 2020

Here are some of the most interesting stats and findings that came through from the survey: Growth-minded CEOs are counting on innovation, marketing technology, and increasing sales staff to address economic headwinds. More marketers are investing in quality digital content, which includes videos, blog posts, and case studies.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. These testimonials and case studies add credibility to your value proposition. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Stats Are Sexy. Day-to-Day Business.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

ClearVoice

JUNE 23, 2020

It might go on the website; it might go into a sales deck, or it might be part of a case study. LinkedIn is obvious, but Facebook is preferred if consumers are the target audience. Even the best case studies and work samples that win a potential client’s admiration can’t win their trust. On social media.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Contently

MAY 26, 2017

However, if you want to publish stats or insights from buyers or internal employees, that freedom disappears. The case studies that seem straightforward on your end could get held up for weeks or months. Same for stats. They underestimate how difficult it is to talk about clients and influencers.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

SnapApp

NOVEMBER 13, 2018

In most cases, appealing to the masses won’t enable you to establish a leading voice among the people in your industry you are trying to reach. According to the LinkedIn Technology Marketing Community , 72% of marketers have a content strategy established, 30% have a documented plan, and 42% have a non-documented plan.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Connect with Mike on Google+ and LinkedIn. Case in point: Cinderella!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Martech Advisor

FEBRUARY 21, 2020

Here are some other stats from the survey: Over 50% of 18 to 38-year-olds have subscribed to Disney Plus. Here are some other stats from the survey: Over 50% of 18 to 38-year-olds have subscribed to Disney Plus. These stats outline the impact Disney+ has had in just three months since launch. Audience connect.

Marketing & Strategy 87

Marketing & Strategy Marketing Strategy Planning Advertising Agencies 87

Oktopost

APRIL 9, 2019

With social media analytics organized by channel, you’ll be able to show clients, for example, that their targeted Facebook ads and image posts garner a little bit of engagement, but their LinkedIn blog posts, status updates, and LinkedIn Group participation get much more. The Presentation: Making the Case to Clients.

Social Media 96

Social Media Impressions Media Paid Search Agency 96

Metadata

JUNE 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. LinkedIn posts. One second ago you were flipping through your newsfeed on LinkedIn… What company is this? ClockShark is a study in the use of social proof. Connect with Eden on LinkedIn here. Website content.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link]. Write case studies, eBooks, white papers, etc. Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Rev

MAY 16, 2019

Case studies, track sessions, daily keynotes, networking events, lunch and learns, vendor booths, an early morning 5K – there’s not enough of you to go around. And if they don’t make those materials available, you can always reach out to the presenters on LinkedIn or Twitter and ask them to share the content with you directly.

Conference 122

Conference Account Based Marketing B2B ABM 122

Brandpoint

SEPTEMBER 11, 2018

Use this information to break down complex messaging, share a case study , or build credibility for your brand by interviewing sources that your audience might already trust. Bernie Borges and Viveka von Rosen of Vengreso outlined three LinkedIn strategies to drive visibility, credibility and traffic.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. Here’s how Kissmetrics defines social selling, at a glance: Endorsing a customer on LinkedIn. Running LinkedIn searches for outbound targets.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95