Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! In this article, we share five easy-to-implement email marketing best practices for your B2B brand.

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Email Marketing Practices B2B Marketing CTR 65

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. They should leave a positive first impression which will help contribute to higher engagement rates. What is a welcome email?

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Sharpspring

AUGUST 27, 2021

Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. Why good copywriting is crucial to email marketing success. Part 2: How to Write Compelling Subject Lines.

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Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. Personalized subject lines can get up to 50% higher open rates. It Should Create Urgency.

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Urgency Marketing Open Rate Case Studies Click Rate 87

Vision6

DECEMBER 1, 2022

An email subject line can break or make your marketing campaigns. It’s the first step in getting people to open and read your emails, so I know you want to get this right. According to Convince and Convert , 35% of email users open emails based on the subject line alone. Email subject line best practices.

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Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process.

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Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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ClearVoice

JULY 14, 2023

What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel. The email open, however, isn’t everything.

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Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

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PureB2B

DECEMBER 3, 2017

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Increase Your Conversion Rates”.

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Creativity Urgency Marketing Open Rate CAN-SPAM 69

Litmus

JULY 28, 2021

Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email. Learn more ?.

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Click Rate Privacy Protection Paid Search Agency Open Rate 122

PureB2B

DECEMBER 3, 2017

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. We’ve all done it.

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Creativity Open Rate Urgency Marketing CAN-SPAM 62

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. Examples: “Last Chance to Save 50% – Ends Today!”

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Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

Vision6

JUNE 4, 2023

With the right email strategy, you can deliver highly personalised and engaging content to each consumer’s inbox. Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. In this article, we will explore various email marketing strategies and discuss various examples.

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Email Marketing Marketing Strategy Marketing & Strategy Planning 52

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Reporting basics.

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Adobe Experience Cloud Blog

JANUARY 11, 2011

by Maria Pergolino Part of any successful B2B marketing strategy involves the integration of email marketing. Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers. Understand the objective, have a plan. Strong subject line.

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Optinmonster

APRIL 5, 2023

That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam. This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one. They are a summary of the email’s contents intended to entice the recipient to open it.

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. How can this be?

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Deliverability Top of Funnel Best Practices CAN-SPAM 182

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

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ClearVoice

AUGUST 22, 2022

This is particularly true when it comes to email subject lines in your email marketing. To increase your chances of the recipient opening your email and taking action, you’ll need to take a best practice approach when drafting your subject lines. It looks like spam and is impersonal. First impressions matter.

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Email Marketing Practices Best Practices CAN-SPAM 96

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Weekends have the lowest open rates than on weekdays.

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Response Rate Marketing & Strategy Open Rate CAN-SPAM 196

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. We’ve already touched on the importance of calls-to-action, but how can you make them more successful? When appropriate, create a sense of urgency by presenting a deadline. Email open rates.

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Work Management Email Marketing Marketing Management Campaigns 48

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? Show practical proof. Use urgency—sparingly. How can you make your email stand out from the sea of emails in your subscribers’ inboxes?

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Zoominfo

DECEMBER 20, 2019

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).”. There will always be new technologies and best practices that you need to learn about.

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B2B CAN-SPAM Zoominfo Open Rate 243

DiscoverOrg

APRIL 27, 2017

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide.

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Litmus

FEBRUARY 2, 2024

Increases open rates Email preview text lets you add more context to your subject line, which can boost your email open rates. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs.

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Open Rate Click Rate Paid Search Agency Impressions 115

Zoominfo

DECEMBER 20, 2019

And while this post centers around sales prospecting, these best practices can be adapted for networking, internship, and general cold email subject lines. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. XX email marketing trends you must know.”

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B2B CAN-SPAM Zoominfo Open Rate 130

Martech Advisor

JANUARY 15, 2020

Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. Read on to get the recommendations by Morris Edwards, Web developer & Marketing Strategist,Awebstar. Practice double opt-in. Let's get started!!

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Response Rate Email Marketing Urgency Marketing Open Rate 98

Hubspot

DECEMBER 8, 2011

billion non-spam emails are sent every day. and the way people determine which ones to open and which ones to trash is by looking at the email subject line. It may be one of the smallest components of your email marketing strategy , but it's the keeper between the reader and your message. The Radicati Group reported that 1.9

Deliverability 28

Deliverability CAN-SPAM Urgency Marketing Click Rate 28

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. Automate your email marketing. Before we get into our email marketing best practices for list building, let’s take a minute to talk about why you should be using email marketing in the first place.

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Email Marketing Practices Ad Building Best Practices 99

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. I’ll also share tips on how you can correct them. Why Avoid Email Marketing Mistakes?

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Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. In this article, we’ll share 17 strategies that email copywriters can start using right away.

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Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers.

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Optinmonster

MAY 14, 2020

In this flash sales guide, we’ll go over what flash sales are, and how you can create an email sequence to help boost your bottom line. You’ll also get some flash sale email best practices to enhance this money-making tactic. Flash sales can boost your sales in a matter of days, if not hours. Make Money Quickly.

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Urgency Marketing Promotion Click Rate Email Marketing 90

Scoop.it

MAY 12, 2022

Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI). Email marketing has not been exempt from these evolutions. Source: EmailMonday.

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Email Marketing Lead Scoring Lead Ranking Click Rate 79

SendX

JUNE 23, 2021

A rotten email usually goes into the spam folder. Can you answer the question that what you are drafting right now will give results as expected? But you can use the best practices to build a star-studded email or newsletter that goes directly into the user’s heart. But your email can be. I guess you totally agree.

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Optinmonster

DECEMBER 9, 2019

What if we told you, you can get them back (and no, you won’t need John Cusak or his boombox)? With just a few win back email examples , you can learn how to launch a successful re-engagement campaign for inactive customers. Plus, when your email list has too many users who aren’t engaging with your content, it can actually hurt you.

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