Litmus

SEPTEMBER 17, 2021

You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Maybe you’ve decided to go from a shared IP to a dedicated IP or from your parent domain to a subdomain just for emails. Whatever the case, you need to warm up your new IP, domain, or subdomain. What’s an IP or domain warm-up?

Domain 74

Domain Planning Deliverability CAN-SPAM 74

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. How can your solution save time, improve efficiency, reduce costs, or increase revenue?

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers opt in through a sign-up form.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. One-click unsubscribes allow users to opt out of an email list easily.

Deliverability 95

Deliverability Rules CAN-SPAM Phishing 95

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Act-On

APRIL 26, 2024

Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers Opt-in (In) through a sign-up form.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SmartBug Media

JUNE 2, 2022

A high bounce rate can hurt the overall send health of your IP address. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Double Opt-In. Call to Action (CTA). Use a call to action!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Abide by the CAN-SPAM law. Being marked as abuse can happen for a number of reasons.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Binary Demand

APRIL 19, 2024

Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. Implementing a strategic re-engagement program can help maintain audience interest and involvement.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. This article aims to dissect the implications of these changes on your professional endeavors.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

ConvertKit

DECEMBER 20, 2021

And while it can take months or years to build up hard-earned trust, it only takes one spammer to derail it. In the tech-driven twenty-first century, spamming is more prevalent than ever. As such, it’s important to take steps toward staying secure and spam-proof, for your peace of mind and for the sake of your business.

Phishing 83

Phishing Deliverability CAN-SPAM Opt-in 83

Litmus

MAY 20, 2022

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Authenticate any domain that you use with your Sender Policy Framework (SPF) record, DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC).

Marketing AI 96

Marketing AI CAN-SPAM Deliverability Webinar Metrics 96

Zoominfo

APRIL 5, 2023

Mergers and acquisitions can lead to multiple legacy systems that are tied together for months or even years. In fact, according to our research, nearly 80% of the Fortune 500 use more than one email domain or address pattern, and more companies are following their lead every day. And that lost productivity can quickly compound.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. Cost savings: Sending emails to invalid or non-existent addresses wastes resources and can lead to higher bounce rates.

Work Management 98

Work Management Marketing Management Validation Software 98

Martech

DECEMBER 19, 2023

That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. Don’t chop off anyone who hasn’t opened or clicked on an email in the last two years , regardless of domain, to avoid bounces and keep list statistics healthy. Let’s take a moment to talk about what’s happening now.

Marketing & Strategy 111

Marketing & Strategy CAN-SPAM Opt-out Work Management 111

ANNUITAS

AUGUST 14, 2014

Reputation: Reputation is a very important factor and includes both IP and domain reputation for the sender. Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. Lists – Old & Purchased?:

CAN-SPAM 100

CAN-SPAM Deliverability Opt-in Domain 100

ConvertKit

JUNE 30, 2020

Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. Jump ahead.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92

Martech

OCTOBER 31, 2023

In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers. Authenticate your domain. Provide an easy path to opt out. It might only be certain domains or a Mac vs. PC issue. This article suggests ways to hone in on the problem and resolve the issue.

Work Management 101

Work Management Marketing Automation Services Marketing Management Deliverability 101

ConvertKit

JUNE 28, 2021

So what can you do to fix a broken reputation? How can you know what your reputation is or if it needs improving? However, it’s essential to focus on the things you can control. An ESP can do everything right, but your emails won’t deliver if your reputation is damaged. [12:46] Pullquote. “ Main Takeaways. [04:35]

Deliverability 115

Deliverability CAN-SPAM Open Rate Click Rate 115

SendX

AUGUST 31, 2020

The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Images can sometimes be blocked, fonts might not render, and alt text can be missing. In email marketing campaigns, you don’t always get what you see.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

DiscoverOrg

APRIL 25, 2017

When false assumptions are the basis for business decisions, the fallout can be sudden and steep. Org charts decision-makers, identify influencers, and advocates who can champion your solutions or services. Account-based marketing can use sales intelligence for a new level of personalization. Humans only use 10% of their brains.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Spam complaint rate.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

ConvertKit

SEPTEMBER 29, 2020

Deliverability audit steps you can take on your own. This self-led audit can help pinpoint issues where you can work to improve your sending. Some subscribers have mentioned their emails go to spam but otherwise, metrics look okay. Deliverability audit steps you can take on your own. Jump ahead. Stay in touch.

Deliverability 105

Deliverability CAN-SPAM Validation Domain 105

PureB2B

MAY 30, 2022

Often the Email deliverability failure is when an Email went to the Spam folder or was blocked by the ISP. We are not talking about Emails which end up in the Spam folder – at least they are delivered. 1 – Authenticate your email domain. As you can see – an sent email, does not mean it lands directly in your subscribers Inbox.

Deliverability 62

Deliverability Allocation CAN-SPAM Domain 62

Litmus

OCTOBER 15, 2021

And they won’t, if we can help it. In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. How often should I run a spam test? Can Litmus Support help me debug my deliverability issues?

Webinar Metrics 85

Webinar Metrics CAN-SPAM Deliverability Domain 85

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. First off, deliverability can seem like a very advanced topic. The terms can be very technical and can require a little prerequisite knowledge. Because of this, you’ll want to make sure your emails aren’t flagged as spam.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Sharpspring

JUNE 9, 2020

By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Spam Complaint. Too many hard bounces can negatively impact your sender reputation with mailbox providers. Soft Bounce.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

Porch Group Media

DECEMBER 16, 2022

Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. And what can you do to ensure your email database is squeaky clean? Increased number of spam complaints. So, what are the signs of poor email hygiene?

Tips 52

Tips CAN-SPAM Deliverability Opt-out 52

Hubspot

MAY 15, 2019

In the email marketing industry, sending spam, or unsolicited bulk messaging, is a lot like using performance enhancing drugs in the MLB. In the email marketing industry, sending spam, or unsolicited bulk messaging, is a lot like using performance enhancing drugs in the MLB. However, not all blacklists are created equal.

CAN-SPAM 101

CAN-SPAM Deliverability Domain Trigger Marketing 101

ClearVoice

NOVEMBER 8, 2021

Facebook can modify its platform and update its features frequently and without notice to anyone. However, with social media advertising, marketers can go deeper and become more personalized. With Campaign Planner, advertisers can: Create and save reach and frequency predictions. It’s no secret.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

ConvertKit

JULY 28, 2020

A blocklist is an organization that compiles a list of IPs and domains they believe to be risky. If a mailbox provider, spam filter, or mail administrator decides to use a particular blocklist, they can deny messages that come from an IP or domain that is listed on the blocklist. What is a blocklist? Who to reach out to.

Deliverability 56

Deliverability CAN-SPAM Opt-out Domain 56

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. First off, deliverability can seem like a very advanced topic. The terms can be very technical and can require a little prerequisite knowledge. Because of this, you’ll want to make sure your emails aren’t flagged as spam.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Versium

APRIL 1, 2019

When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. First, it helps to know some of the reasons emails can bounce or be filtered out of the inbox. Blocking can happen if you’re sending a lot of email from one IP address.

Email Campaigns 84

Email Campaigns Practices Campaigns Best Practices 84

Marketing Graham

OCTOBER 20, 2020

‘ If you can prove you have a legal right to store a person’s full name and email address, the next thing to do is prove you have the right to send them an email. name@hotmail.com or name@privateEmail.com) you will need their permission (opt-in) before you send the email. That’s governed by PECR. It depends.

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98