Optinmonster

JUNE 14, 2024

If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. I’ll explain how to clean email lists with a few basic steps and show you how to keep your list clean by verifying new leads. What Is Email Scrubbing? The good news?

Conversion 92

Conversion CAN-SPAM Work Management Deliverability 92

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. What can you do? Preparation is vital.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

Binary Demand

APRIL 19, 2024

Implementing a strategic re-engagement program can help maintain audience interest and involvement. Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it. Optimizing email user experience (UX) can significantly boost CTR.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

SendX

JUNE 27, 2020

Then Morty saw a drop in his open rates, click rate. It can be any tab - promotional, updates, or even primary but no email will crash land into the spam folder. So they invest heavily in blocking any email that might fit their category of being spam. What might be spam for you, might not be spam for me.

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. 8 Steps to Improve Your Email Deliverability Rate. Abide by the CAN-SPAM law. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. You Forgot About Domain Authentication. These days, the new standard is domain reputation.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Optinmonster

JUNE 21, 2022

Despite popular belief, lead generation is more about quality than it is about quantity. An email list of 1000 people can outperform and outsell a list of 50,000. Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting with people.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. A/B test it! Autoresponder.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

DealSignal

AUGUST 3, 2023

The data used in them can vary greatly. The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. You can avoid this by using well-targeted, verified contact information that’s up-to-date.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

ClickZ

JANUARY 5, 2021

These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. Alternatives to open rate tracking. The open-rate key performance indicators (KPI) are becoming increasingly unreliable. Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Binary Demand

APRIL 29, 2024

With many options available, navigating through them all can feel overwhelming. They offer valuable campaign data, including the volume and nature of email opens, click-through rates from emails to websites, and unsubscribe numbers. Nevertheless, setting KPIs and metrics can be a daunting task. That’s fantastic!

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

OCTOBER 27, 2020

The team at OptinMonster has always been dedicated to getting you higher quality leads in the most efficient way possible. And today, we’re taking things a step further with our new Lead Verification feature. Let’s take a more in-depth look at what Lead Verification is and why it matters. It drives more profits.

Lead Scoring 89

Lead Scoring Lead Ranking Leads Lead 89

Oktopost

APRIL 14, 2021

Gmail and Outlook can be used free of cost. . Their interface is simple, and you can easily create an email to send recipients. . You can send emails straight away without any difficulty. You can’t use proper buttons for your CTA hyperlinks. . Type the message and hit the send button. You can’t use HTML templates .

Marketing Management 105

Marketing Management Email Marketing Marketing Automation Services Deliverability 105

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Email list size or growth rate.

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. First off, deliverability can seem like a very advanced topic. Because of this, you’ll want to make sure your emails aren’t flagged as spam.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Litmus

SEPTEMBER 26, 2019

Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. This approach not only damages your subscribers’ trust and hurts your brand image, but also violates anti-spam laws.

CAN-SPAM 93

CAN-SPAM Open Rate Urgency Marketing Click Rate 93

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. First off, deliverability can seem like a very advanced topic. Because of this, you’ll want to make sure your emails aren’t flagged as spam.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

SalesIntel

MAY 10, 2021

A hard bounce could occur because the recipient’s address or the domain no longer exists. Although the two terms are different, they can both equally damage your marketing efforts. Email bounces and spam reports will harm the overall marketing performance in a variety of ways. Being CAN-SPAM compliant?

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. What is DMARC?

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. The great part about delivery is that it can be very easily measured! ConvertKit maintains a system-wide delivery rate of over 99%. Later in this post, I’ll talk more about what ConvertKit does to maintain a healthy delivery rate.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

Sharpspring

JULY 17, 2019

Here’s a list of 26 tips to help maximize your investment in email marketing: Tips to Improve Engagement and Open Rates. Recent studies show that 47% of mail recipients choose to open an email based upon subject line. Subject lines under four words have a higher response rate. Simple subject lines. Use power words.

Tips 69

Tips CAN-SPAM Domain Marketing Automation Services 69

ConvertKit

JANUARY 24, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2020. When messages are sent, they can be delivered or they can bounce. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.61%.

Deliverability 75

Deliverability Lead Scoring Lead Ranking Open Rate 75

Lead Liaison

JULY 16, 2018

While that might have been enough 10 years ago, things get trickier when we talk about email domain reputations. So, what goes into your email domain reputation? and many others keep track of the open rate of emails sent from your system. You can learn more about segmentation here. Spam Complaints.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

ConvertKit

APRIL 14, 2020

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. When messages are sent, they can be delivered or they can bounce. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.54%.

Deliverability 73

Deliverability Open Rate Click Rate Domain 73

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. The more data you collect and leverage with a modern CRM, the better you can tailor your emails to specific segments.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Sharpspring

JUNE 10, 2020

If you’ve sent email through other platforms, be sure to export all previous hard bounces, unsubscribes, and spam complaints from that system! You can then import those lists into SharpSpring as Unsubscribed to ensure your team will not accidentally send to problematic addresses or unsubscribed contacts. Did you know? List maintenance.

Email Marketing 52

Email Marketing CAN-SPAM Phishing Paid Search Agency 52

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. We will also explore how you can harness this technology and seamlessly integrate it into your next marketing campaign.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

SalesIntel

MAY 17, 2021

The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. Google and Microsoft, the two main email providers, monitor email activity.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Sharpspring

OCTOBER 27, 2020

You’ve got sales breathing down your neck for new leads and management asking for the latest MQL figures. It can be very tempting to make an easy move that could turn out to have terrible consequences. Another question that is constantly being asked is: “Why is my domain on a blocklist?” Don’t Fall (into a Spam Trap).

Purchase 52

Purchase Lead Ranking CAN-SPAM Deliverability 52

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. The more data you collect and leverage with a modern CRM, the better you can tailor your emails to specific segments.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SalesIntel

APRIL 26, 2021

According to research conducted by Mailchimp , the average open rate for all industries is 21.33%, and the average click-through rate is a mere 2.62% – confirming that getting recipients to respond to your cold emails is tricky. You not only want, but need your emails to be noticed, opened, read, and acted upon.

Outreach 87

Outreach Top of Funnel Conversion Click Rate 87

Atomic Reach

OCTOBER 29, 2018

However, before getting into the nitty-gritty of what your email marketing metrics can show you, let's go over what this marketing channel really entails. As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business. Bounce Rate.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

ConvertKit

MAY 15, 2020

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: January 2020. When messages are sent, they can be delivered or they can bounce. Here are the top 5 domains ConvertKit sends to in terms of volume: 1. Delivery rate: 99.55%.

Deliverability 52

Deliverability Open Rate CAN-SPAM Domain 52

Martech Advisor

OCTOBER 31, 2019

Email is perhaps the best medium for B2B organizations to generate leads and drive conversions. The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Keep Your Email List Clean.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

DealSignal

SEPTEMBER 14, 2022

Email marketing is critical to driving new lead generation and revenue growth. The lack of high-quality contact data can adversely impact email marketing campaigns. You can avoid this by using well-targeted, verified contact information that reaches the right audience. How B2B Data Quality Impacts Email Deliverability?

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52