Customer Experience Matrix

MARCH 18, 2009

Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. So now the story can be told. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Heinz Marketing

APRIL 27, 2023

Deliverability settings Deliverability settings are crucial for email marketing as they determine who can send emails from your domain, keep imitations at bay, and ensure that they are recognized by email boxes as safe and preferred. However, you can also test them in Gmail by clicking the three dots and selecting “show original.”

Deliverability 107

Deliverability Optimization CAN-SPAM Domain 107

Heinz Marketing

MARCH 31, 2023

Email Deliverability Email deliverability refers to the ability of an email to reach its intended recipient’s inbox without being blocked or marked as spam. Your ultimate goal should be to land in the recipient’s inbox – not the promotions tab or worse yet – spam. Avoid using spam trigger words and phrases.

Deliverability 108

Deliverability Optimization CAN-SPAM Content 108

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ANNUITAS

DECEMBER 4, 2014

Marketing automation has helped change the way we think and approach marketing. It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. However, there is a downside to automation…. Again, automation is powerful.

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. Will Marketing automation and CRM remain separate?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Heinz Marketing

AUGUST 20, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. Can they segment their database into buyer persona groups?

Ideal Customer Profiles 122

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 122

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. Most marketers think their data is accurate, but most of the time, it’s not.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Only B2B

FEBRUARY 6, 2018

25+ Demand Generation Terminologies For CEOs and CMOs. Naturally, we all have been through that at least once in our life when we don’t understand the demand generation terminologies used by others. This is one of the most commonly used demand generation terminologies. CCR: Customer Churn Rate.

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have multiple marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges in having multiple marketing automation platforms.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Allocation Work Management 40

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges. The key challenges I’ve noted include.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

ANNUITAS

JULY 1, 2014

Today’s the day marketers…July 1, 2014. Yes, it’s a short week due to the US holiday, but there is a more pressing business issue that you now really need to think about, Canadian Anti-Spam Legislation (CASL) is now in effect. Best-in-breed marketers don’t spam, we want to Engage and Nurture our prospects and customers.

Deliverability 100

Deliverability Email Marketing CAN-SPAM Demand Generation 100

ANNUITAS

APRIL 22, 2014

Just remember- the goal of this post is to help you understand more about Email Deliverability and its impact on your Demand Generation Strategy from a marketing perspective. Spam traps. Forget some of the key deliverability terms listed above? Step 1: Confirm this is a new, dedicated IP address. Bounce rates.

Deliverability 100

Deliverability Demand Generation Domain Opt-out 100

ANNUITAS

MARCH 25, 2014

For those B2B and B2C marketers that migrate to a new Marketing Automation Platform or Email Service Provider (ESP), the choice of paying for a dedicated Internet Protocol (IP) or using a lower-cost shared IP becomes an important one as it can affect email deliverability. Read part two next week.

Deliverability 100

Deliverability Demand Generation Agencies Marketing Automation Services Planning 100

ANNUITAS

MAY 17, 2016

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. However, they are topics many marketers struggle with. Email deliverability is one of those things that you can never know too much about and Arrendale knows more than enough and loves to share.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

Televerde

FEBRUARY 20, 2020

Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice. Our company has finally decided to implement marketing automation technology, but it’s an expensive investment so I want to make sure we’re taking the right path. Get in touch here: info@televerde.com.

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Rollworks

MAY 29, 2019

ABM tactics continue to grow in popularity as marketers realize just how effective they can be. If you’re still on the fence about implementing ABM, briefly consider the following statistics : 87% of marketers agree that ABM delivers a better ROI than other marketing activities. After all, it takes an average of 6.8

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Tactics 40

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. Marketing Operations is the Liaison to Your Marketing Automation Partner. Marketing Operations Has Your Back.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing Automation Services Marketing Management Lead Ranking 48

Televerde

JANUARY 26, 2021

One-on-one customer relationships can build life-long loyalty, but unfortunately, many of these campaigns are doomed to fail when companies do not adequately prepare. One of the most valuable ways to target and relate to customers is by implementing account-based marketing (ABM). New target market segment.

Account Based Marketing 59

Account Based Marketing ABM Marketing Automation Services Marketing Management 59

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Deliver quality leads from the accounts that sales care about. Define and measure what success looks like.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Jackie Walts

MARCH 1, 2017

Good clean complete data is the foundation of any demand generation program. This is the second biggest mistake I see in demand gen*. The whole point is to get leads that your company can follow up and an email address doesn’t cut it. If you can only sell to people who have a certain type of equipment, ask about it.

Marketing Automation Services 48

Marketing Automation Services Budget Programs Lock-In Lead Ranking 48

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Users can also add their own feeds to search.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

DealSignal

MAY 9, 2018

and Platform Enhancements that Help B2B Marketers Comply with Upcoming EU Data Privacy Regulations. Marketers can now quickly assess their GDPR risk and establish account controls for data compliance in DealSignal’s On-demand Contact Data Platform. DealSignal Unveils GDPR Risk Assessment Module. About DealSignal.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing API Marketing Automation Services 40

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Imagine targeting a buyer in the moment they consider making the purchase?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Customer Experience Matrix

MARCH 22, 2010

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. Customer data can be loaded via API posts or self-service file uploads.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

MARCH 9, 2011

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. Such emails would otherwise be invisible to the marketing automation system.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Right now the marketing automation industry couldn''t be hotter. They target a niche audience in the Fortune 1000.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Jackie Walts

APRIL 11, 2018

Even if you’re compliant with email laws, spamming is really in the eye of the beholder. Once you have that answer, you can see what the customer experience is like. Eliminate what you can and calendar the rest. If you have marketing automation, you can use segmentation to help you prioritize more efficiently.

Blast Campaigns 54

Blast Campaigns CAN-SPAM Contact Marketing Response Rate 54

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Before we dive into sales and marketing alignment best practices, let’s start with what it is.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

LeanData

OCTOBER 11, 2017

Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly problems in their revenue-generation process — and then she fixes them. 1 lever you can pull to boost Sales Development Rep productivity is data. Just adding more marketing dollars and SDRs didn’t address the underlying issues.

Ad Building 45

Ad Building Work Management Marketing Management Marketing Automation Services 45

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Image source.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Image source.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

chiefmartech

MAY 27, 2016

This story starts with a post I read by Dave Gerhardt , the head of marketing at Drift , which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free. So they decided to do it: they nixed all gating forms to all marketing content.

Top of Funnel 45

Top of Funnel Content Marketing Work Management Marketing Management 45

LeanData

OCTOBER 11, 2017

Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly problems in their revenue-generation process — and then she fixes them. 1 lever you can pull to boost Sales Development Rep productivity is data. Just adding more marketing dollars and SDRs didn’t address the underlying issues.

Ad Building 40

Ad Building Work Management Marketing Management Marketing Automation Services 40

Leadspace

OCTOBER 25, 2016

Account-based marketing is a strategic approach that focuses B2B sales and marketing efforts on a defined set of companies (or accounts), allowing for a more personalized and targeted approach—not just to individuals, but to multiple decision makers, influencers, and champions within each company.

Account Based Marketing 63

Account Based Marketing ABM Campaigns Lead Scoring 63