PureB2B

JANUARY 24, 2017

And who can blame them? Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement. Systems can collect this data via an image embedded in the email that gets downloaded to a server when someone views said email.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Martech

JANUARY 26, 2024

Many companies run an assessment to identify how email can drive more revenue into the sales funnel. Unlike a design audit, an email strategy assessment is designed to review the entirety of your email program — including elements like design and clickthrough performance that would typically be covered in a design audit.

Clickthrough 125

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 125

Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. Metrics are data points about how your business processes are running. But open rate isn’t always easy to measure, so this metric can sometimes be deceiving.

Email Marketing 89

Email Marketing Clickthrough Click Rate Open Rate 89

PureB2B

FEBRUARY 6, 2018

To reinforce the “humans” behind your brand, be sure to send personalized connection requests and messages to cut through the noise of spam and irrelevant marketing. Thankfully, there are numerous tools and apps for automating or scheduling posts, shares, likes, tweets, and any other social engagement you can think of.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

nDash

JULY 30, 2020

What can you do to set yourself up for an easier content promotion process? This doesn’t mean you can slap a great headline on a mediocre blog post and watch the traffic numbers skyrocket. Do you think about content development and promotion as a linear process? The process would look something like this.

Paid Content 52

Paid Content Promotion B2B Content 52

Moz

OCTOBER 22, 2018

As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influence. Photos must be monitored for spam. Yes; owner provides, though public can edit.

Google 54

Google Enterprise Management CAN-SPAM Work Management 54

SendX

NOVEMBER 19, 2020

The quality and relevancy of your email content determine how servers will perceive your message and whether it will end up in spam. Avoid spamming your emails with links and multiple CTAs. When using free sender domains, such as Gmail or Yahoo, your emails may end up in spam. Above all, keep it personalized and interactive.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

JULY 8, 2020

Now, there are a variety of features you can use to take your ecommerce business to the next level. Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. You can use keywords relevant to your business here for a more targeted approach.

eCommerce 58

eCommerce Twitter Paid Search Agency Work Management 58

Hubspot

SEPTEMBER 11, 2014

Mistakes can include incorrect information, spelling errors, and poor grammar. Look no further than here for an example of a truly shocking email that is the spammiest of all spam. And, a ccording to the 2014 Science of Email Report , having that first name personalization increases your clickthrough rate from about 5.8%

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

Goolara

JUNE 15, 2018

Ratified on May 24, 2016, the GDPR took effect on May 25th, 2018, and offers the strictest set of regulations to date as to what you can and cannot do with someone’s data. In a recent webinar, listeners were told that they don’t have to worry about the GDPR as long as they can prove that did not actively seek European subscribers.

Privacy Policies 45

Privacy Policies Opt-out Opt-in Terms and Conditions 45

Hubspot

AUGUST 27, 2015

Once you've looked at the historical data from both sides, y ou can decide which attributes should be weighted heavily based on how likely they are to indicate someone's a good fit for your product. Depending on your business model and the leads in your database, this can quickly become complicated. Sounds easy, right?

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

OCTOBER 25, 2012

But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter. Spam filters look at way, way, way more than just your email subject line to determine if your message is spam. The other myths?

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. When it comes to technology, maturity can be a disadvantage. Click here to download!

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Hubspot

JULY 17, 2013

Now that matters, and so does knowing how we can communicate with them. I''ve written about this extensively in my latest ebook, The Guide to Marketing to Millennials , but in this post I just want to break down how you can shift some of your more traditional methods of marketing to appeal to the Millennial generation. Direct Mail.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Hubspot

JUNE 21, 2016

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JANUARY 9, 2013

So let's dive into exactly why it's important to customize your email preference center, and the tactics you can employ to achieve each of these various email preference center purposes. You'd be amazed by the kind and useful feedback you can get through direct communication. and a pleasant surprise. Keep it Simple , Stupid.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

JULY 10, 2019

No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox. With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

OCTOBER 17, 2014

Being a Debbie Downer can come in handy with your titles. According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. How to Design Your Presentation to Convert.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Optinmonster

NOVEMBER 22, 2023

Even the most talented writers can struggle to perfect their email marketing copy. In this article, we’ll share 17 strategies that email copywriters can start using right away. We’ll also share some effective email copywriting examples that you can use for inspiration. And we’re here to help! In fact, over 1.2

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

SendX

SEPTEMBER 9, 2018

These notifications can be sent only to visitors who have explicitly subscribed to receive web push notifications from your website. Opt-in process is significantly simpler than email. Emails sometimes fail to deliver or hit spam. Service worker, on the other hand, is like a background process running in your browser.

CTR 150

CTR A/B testing Opt-in Click Rate 150

Hubspot

JUNE 8, 2017

Would gloss over them as spam.". Improve clickthrough rate. It was clear that this bucketing process proved to be more complicated than we'd anticipated. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate. Too frequent.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

Hubspot

JULY 31, 2020

Inbound marketing is an ongoing process as marketers meet buyers in whatever stage of the journey they're in. Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. How can this campaign provide value? What matters to them?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

MARCH 19, 2020

While I'm sure this strategy can end up getting you the most tested, optimized subject line that will ever reach an inbox, the impact of these tests are minimal compared to all the other things an email marketer could be testing. In this blog post, we'll highlight what you should be experimenting with and which tools can help you.

Marketing Automation Services 66

Marketing Automation Services Tools Top of Funnel Trigger Marketing 66

Hubspot

APRIL 21, 2015

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly you're "volunteered" to do it. That sound good?

Newsletter 28

Newsletter Clickthrough Click Rate Paid Search Agency 28

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

AUGUST 25, 2014

We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Check out these seven common mistakes new inbound marketers make so you can do your best to avoid them. Which can function as is for a while longer while you work on the others?

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

SEPTEMBER 29, 2015

From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Marketers can take advantage of all of Jetpack's features to enhance their website, or pick and choose just what they want to activate based on their unique needs. 1) Jetpack.

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Best Practices 28

Hubspot

AUGUST 20, 2013

Most marketers have been there -- you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! That sound good?

Newsletter 28

Newsletter Paid Search Agency Click Rate Sales Qualified Leads 28

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more here.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

OCTOBER 28, 2016

If you're having trouble generating leads, it can be tempting to buy email lists so you can feed your sales organization with something -- anything. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. You can learn more about smart CTAs here.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). For many marketers, email marketing can be a tragic love story. Once your subscribers have completely warmed up to you, you can start personalizing your content to boost engagement.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). For many marketers, email marketing can be a tragic love story. Once your subscribers have completely warmed up to you, you can start personalizing your content to boost engagement.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

Hubspot

MARCH 10, 2016

We hope you can bookmark this post and come back to it whenever you need to. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 11, 2014

During your first month, take the 11 classes from the certification course, which you can watch on-demand at your own pace. Companies often can have several different personas. Content mapping is a process that helps you identify the holes in your content. will eventually turn into real customers.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

FEBRUARY 11, 2013

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28