Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

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Video Marketing ROI Analytics CTR 65

SmartBug Media

OCTOBER 28, 2020

As more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. The problem is that there are a ton of different multi-touch attribution tools and services out there. Here are five of them that have caught my eye: 1.

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Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

SmartBug Media

DECEMBER 15, 2020

This type of information is key for marketers to understand which channels are performing best, make informed decisions, and prove marketing ROI. Two common forms of attribution reporting are first-touch and lead creation attribution. A solution like Bizible can provide that full picture through multi-touch attribution.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Marketing Automation Services Tools 98

SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show. Key Metric to Track.

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Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. She gives you the go-ahead, so you launch the campaign.

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Demand Generation Multi-Touch Attribution Demand Relevance 134

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI.

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Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Direct mail is a key part of a multi-touch marketing campaign. Make sure that once you execute your campaign, your gift will be actually received.

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Outreach Planning Multi-Channel Sales Qualified Leads 136

Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

I believe pipeline/cost is more important than ROI for marketing metrics. While ROI depends on multiple factors, some of which are out of marketing’s hands, such as sales performance and capacity, the Golden Ratio is measured primarily on marketing aptitude—the ability to deliver pipeline across certain channels. What We’ve Learned.

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Multi-Touch Attribution Marketo Multi-Channel Thought Leadership 48

Parse.ly

AUGUST 3, 2023

These changes, already in beta and scheduled to officially launch in September 2023, will profoundly impact how campaigns and user activity are tracked and monitored. How do Apple’s changes affect campaign tracking and attribution? Campaigns dashboard. Campaigns dashboard. General Manager John Levitt. “As Most Parse.ly

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Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Adobe Experience Cloud Blog

JANUARY 7, 2019

Being able to attribute revenue to marketing campaigns is very important for speaking to leadership or the CMO. While first or last touch attribution is easier to model, it can lead to a biased decision. Reporting and ROI. Proving highest impact campaigns comes down to being able to assess elements of the mix against each other.

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Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

Full Circle Insights

SEPTEMBER 12, 2022

With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Adobe Experience Cloud Blog

JULY 7, 2014

The ROI of your content marketing can feel as elusive as the mysterious Yeti – you might even doubt that it exists. Marketers struggle to find their content’s ROI for two reasons: 1) They don’t think about measurement upfront (during content creation) and then fail to create the right structure/framework to measure results.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

AUGUST 16, 2018

And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? These are the metrics that matter to the CMO and rest of the marketing team, and you’ll be expected to report on these metrics with each campaign you launch. Can you prove they achieved a return on investment?

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Multi-Touch Attribution Email Marketing Practices Planning 113

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform.

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Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

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Paid Content ROI Advertisements Advertising 48

Adobe Experience Cloud Blog

MARCH 12, 2018

Having the capability to take an in-depth look at the results of any campaign allows me to make informed decisions on whether we need to make slight adjustments. Monitoring both mentions and sentiment over time can provide valuable information for crisis communications , support, and campaign intelligence.

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Social Media Allocation Social Marketing Multi-Channel 134

Adobe Experience Cloud Blog

JANUARY 7, 2020

There is a good amount of preparation and planning with many individuals and teams that manage to pull off a unified campaign, and – when done right – the results are incredible. Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

The Point

SEPTEMBER 30, 2013

Without marketing automation, nurturing is relegated to only the most simple “batch & blast” campaigns – that is, one-time batch broadcasts to a fixed list. Can a regularly scheduled calendar of batch campaigns serve to maintain brand awareness and keep your company top of mind? And therein lies the difference. Comments welcome.

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Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The ABM Agency

APRIL 21, 2023

In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Monitor Campaign Performance C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. At Marketo, we’ve just begun to test these. Here’s what we’ve learned! LinkedIn Advertisements.

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Paid Content Paid Social Agency Social Media ROI 48

Leadspace

OCTOBER 3, 2019

Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn’t, and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. Another great resource to share on this topic comes from our friends over at Marketo (@marketo). Content is key.

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Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. She gives you the go-ahead, so you launch the campaign.

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. They need to be able to demonstrate the ability to plan and oversee the execution of successful campaigns across multiple channels and measure the results that they drove on each one. Experience managing campaign execution across multiple channels.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Digilant

MAY 6, 2021

Tracking for campaigns. This helps analytics match advertising data to measure ROI based on sales. Marketo Engage. Features include CRM integration; program and campaign analysis; an email and landing page creator; email marketing; web personalization; revenue analysis; user segmentation, user behavior tracking, and more.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

Tracking for campaigns. This helps analytics match advertising data to measure ROI based on sales. Marketo Engage. Features include CRM integration; program and campaign analysis; an email and landing page creator; email marketing; web personalization; revenue analysis; user segmentation, user behavior tracking, and more.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Valasys

JULY 1, 2021

Running omnichannel campaigns that are consistent and personalized. Marketers can easily and quickly clone their successful campaigns with minimal effort. j) Personalized Omnichannel Campaigns. 3) Campaign Planning & Deployment Across Omnichannel. c) Omnichannel Campaigns for Providing Seamless Experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

MARCH 27, 2017

To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor. While you may be able to justify net-negative ROI in the short run, your marketing efforts need to result in positive ROI in the long run.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

PathFactory

SEPTEMBER 15, 2021

Multi-touch attribution models (MTA) and marketing mix modeling (MMM) make it easier to understand different channels and their impact across the buyer’s journey. Attribution models commonly fail to measure content ROI. According to Marketo , buyers engage 36 times on average before deciding to make a purchase.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

The Point

MAY 14, 2012

The keys to marketing automation ROI lie not in features but in strategy, collaboration, metrics, and the development of more sophisticated, multi-touch, triggered campaigns. Unfortunately, that pressure can steer marketers into a premature focus on mere process efficiencies and basic, tactical campaigns.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Allocadia

JUNE 14, 2019

Layering multi-touch attribution on top of their data gave Direct Energy deeper insight to their customer’s journey, and they could start to see where changes could be made. Create a Clear Path to ROI with an Integrated Tech Stack. How did the fully integrated tech stack help Commvault marketers get to an ROI measurement?

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers when you’re trying to answer questions like: Which keyword should I give credit to? ” always on your mind.

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PPC Multi-Touch Attribution Adwords Multi-Channel 48

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. First-Touch and Multi-Touch Metrics.

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Allocadia

DECEMBER 11, 2018

Layering multi-touch attribution on top of their data gave Direct Energy deeper insight to their customer’s journey, and they could start to see where changes could be made. Create a Clear Path to ROI with an Integrated Tech Stack. How did the fully integrated tech stack help Commvault marketers get to a ROI measurement?

Organization 40

Organization Multi-Touch Attribution Lead Ranking Bandwidth 40

Jackie Walts

FEBRUARY 5, 2020

Recently, I’ve seen emails go to the wrong list, emails go with broken links and even an entire multi-touch nurture program fire all in one day because someone new didn’t understand how to use the software. Most marketing automation has the ability to set up dynamic content, auto responders, drip campaigns and all sorts of fancy stuff.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Work Management 59

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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Marketo Marketing Automation Services Enterprise Management Marketing Management 125

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Here at Marketo, the marketing operations team owns all things data–cleaning our lead database, appending data from 3 rd party sources, and segmenting our data. Putting together a framework to understand your buyer’s journey is crucial for understanding how your marketing efforts can drive more leads to purchase and ultimately increase ROI.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48