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Creating Creative Video Campaign

Stevens & Tate

This one-day event with a history of high-profile commercials often means a lot to marketers and business owners. And while many wait a few weeks before the Super Bowl to begin working on their video campaign idea, it’s best to prepare early enough. Here are a few tips to keep in mind: Ensure your video is relevant to the event.

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How We Executed a Telly Award-Winning Video Marketing Campaign

Vidyard

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. What can your marketing team learn from it?

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How to Plan a Video Marketing Campaign

DivvyHQ

Planning, producing and promoting video content is often more challenging than other content formats for a variety of reasons. But when you get a taste of the results, video marketing campaigns are worth the effort.

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5 Ways To Entice Customers To Be In Your Video Marketing Campaigns

Influitive

B2B marketers can be pretty vain. With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.

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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

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3 Strategies for Creating an Integrated Video Campaign

Adobe Experience Cloud Blog

This dramatic shift is showing a reality that digital marketers have felt for a long time. Creating an integrated video campaign can be a challenging endeavor because different styles of video cater to specific platforms. How do you create a video that works for all channels? They create a beautiful TV spot.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers. Download the eBook today!