Valasys

APRIL 22, 2024

Gone are the days when families would gather around the television at a specific time to catch their favorite shows. With the rise in television streaming platforms, you can now also engage with your audience on a more personal and direct level. This sort of marketing practice can give you amazing benefits in the long run.

Television marketing 40

Television marketing Business Click Rate Customer Satisfaction 40

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Marketers can customize performance videos using demographic settings like geography, age, and household income.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Martech

DECEMBER 6, 2023

For years, CTV and linear television have been battling it out for viewership numbers. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And it looks like CTV is coming out on top.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Television marketing 106

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Why we care. Building on video. Image: LinkedIn.

Linkedin 76

Linkedin Paid Search Agency Ads Campaigns 76

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. ” Recruiters gave this content campaign high marks, which helped me land a job.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Marketing Insider Group

AUGUST 18, 2020

Communication lies at the very heart of Agile marketing and business agility. Our world is full of communication: people chatting to us, the relentless flow of new information to our email inbox, meetings, phone calls, television, WhatsApp, and more. Quality communication is critical for effective collaboration in marketing.

Planning 320

Planning Activities Paid Search Agency Marketing Agencies 2 320

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. The product line has also added closed-loop marketing measurement and attribution, as well as credit-informed marketing solutions. The expanded TruAudience line is available for marketers, media companies and tech providers.

Marketing Management 94

Marketing Management Advertising Agencies Psychographics Paid Search Agency 94

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Stevens & Tate

FEBRUARY 3, 2023

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true.

Advertisements 123

Advertisements Advertising Effectiveness Television marketing 123

Valasys

JULY 26, 2023

Marketing, like any dynamic industry, is an ever-evolving entity. The advent of digitalization has turbocharged this evolution, ushering in an era dominated by marketing technology. But in this world of data analytics, SEO, and AI-driven campaigns, there remains a sturdy cornerstone – traditional marketing.

Television marketing 52

Television marketing Paid Search Agency Marketing & Strategy Domain 52

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Salesforce Marketing Cloud

MAY 31, 2023

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. How many leads will marketing deliver to sales each month?

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Valasys

APRIL 25, 2024

Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. This increases ad campaign efficiency by eliminating wasted impressions. This shift is anticipated to fine-tune marketing approaches, resulting in higher levels of engagement and improved conversions.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Choozle

MARCH 27, 2024

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. This explosion of options has revolutionized media planning.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Biznology

JULY 10, 2018

If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small business included a radio or television ad (if you had the money). Optimize desktop and mobile marketing. Are you familiar with the differences between desktop and mobile marketing?

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Choozle

NOVEMBER 9, 2021

Sam Rutishauser joined us for a live Choozlechat last month explaining why connected TV is such a good option for highly targeted campaigns during the holiday season. During the winter season and Q4, there are naturally many more people who are spending their time inside and watching television on their favorite streaming services.

Television marketing 80

Television marketing Advertisements Advertising Customer Surveys 80

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

ClearVoice

MAY 14, 2021

What is a marketing vehicle? A marketing vehicle describes the various mediums used by brands to reach and target their key audience — from digital methods to in-person interactions and engagements. . They are vital in marketing, without them, how do you gain new customers, meet goals, and otherwise, grow your business?

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

Digilant

MAY 13, 2021

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Based on goals, you need to know how a channel will push your campaign in the right direction of achieving your desired KPIs. . And many already are.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Martech

DECEMBER 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, the dividing lines are shifting in digital marketing strategy, and especially in advertising. Some lines are vanishing. Then, a classic movie fan watching E.T.

Television marketing 110

Television marketing Advertising Agencies Budget Programs CMO 110

Digilant

JANUARY 17, 2024

Television advertising has long served as the ultimate awareness medium due to its extensive scale. CTV serves as a complementary element to marketing strategies, allowing advertisers to reach a growing population that prefers the familiarity of linear TV while enjoying the convenience of connectivity (i.e.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

Hubspot

FEBRUARY 26, 2020

Unfortunately, many of us won't see those dreams become reality — however, as marketers, we can create content that is worthy of making it big. Sometimes, those experiences are shared on traditional media outlets such as radio and television, as well. This is where content marketing strategies prove valuable. The major draw?

Television marketing 94

Television marketing Paid Search Agency Marketing Agencies 1 Advertising Agencies 94

ClickZ

OCTOBER 14, 2020

30-second summary: In-app marketing has many benefits, including the ability to granularly target audiences, tools to measure results and optimize efficiently, brand safety and a variety of formatting options to drive engagement. It’s not enough to take creatives used for television or web and port them over to in-app as-is.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Computer Market Research

JANUARY 8, 2020

Channel sales are a means to distribute a product on the market through a variety of different platforms and mediums. When taken as a whole, the strategy results in cost-effective and impactful campaigns. With digital marketing on the rise, budgets for digital ad spending are slowly catching up to traditional television ads.

Advertising Channels 88

Advertising Channels Work Management Marketing & Strategy Marketing Strategy 88

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. Cost Efficiency CTV advertising offers cost efficiencies compared to traditional TV ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Biznology

MARCH 28, 2019

(And Slim just left town …) That doesn’t mean that you shouldn’t apply to your marketing the same ideas that made those campaigns so popular. Wouldn’t the cover of a trade magazine read by your target market be better? As in television screen and movie screen. That doesn’t mean you can’t be a remarkable marketer.

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142