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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

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9 Things To Look for in a Digital Marketing Agency

Marketing Insider Group

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

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Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

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How brands should react to market slowdowns

Martech

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Marketers can customize performance videos using demographic settings like geography, age, and household income.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

For years, CTV and linear television have been battling it out for viewership numbers. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And it looks like CTV is coming out on top.

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This week’s AI-powered marketing technology releases

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.