LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. And that’s where Inbound Marketing comes in. “Isn’t that Search Marketing?&#. Inbound Marketing is more than just SEO. What Does it Do for You?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

SEPTEMBER 24, 2009

LeadSloth Marketing Automation Blog – Survey Results. Marketing Automation Best Practices. Lead Nurturing / Drip campaigns. And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents).

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

SEPTEMBER 24, 2009

is the question I get asked most by attendees of the MarketingSherpa B2B Marketing Summit in San Francisco. Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. For example, focus on a particular product or market segment with a high value.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

NOVEMBER 16, 2009

Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

AUGUST 30, 2009

As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Marketing Automation Increases Revenue. Marketing influenced pipeline. Marketing Automation & Efficiency.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Sales & marketing alignment is finally getting the attention it deserves. Lead Nurturing.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 24, 2010

GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group. The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). Let me know your suggestions.

Social Media 100

Social Media ROI Media Marketing Qualified Leads 100

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Tags: lead management marketing automation. Summarizing.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

OCTOBER 20, 2010

Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). During their presentation they set up a simple webinar campaign on the fly. In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

AUGUST 5, 2010

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.

Newsletter 100

Newsletter Practices Lead Nurturing DemandBase 100

LeadSloth

AUGUST 11, 2009

There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. You also need a steady stream of fresh leads coming in.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

MARCH 15, 2009

Using email in conjunction with social media campaigns. Combining List- and Trigger-Based Campaigns. Mobile email marketing. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Email Analytics. Email design.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

AUGUST 17, 2009

Silverpop’s book is a little more high-level and written in magazine style, while Marketo’s offers more practical advice on how to set up your nurturing campaigns. They explain that sales & marketing need to jointly create a definition of a qualified lead. Read them both! Lead Scoring. A simple and nice idea.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

JULY 23, 2010

This will dramatically increase the effectiveness of your lead nurturing campaigns. Tags: lead management marketing automation. Segmentation of your database and development of personas allow you to develop the right messages, content and offers. Register Here: https://www2.gotomeeting.com/register/173608818.

Segmentation 100

Segmentation Webinar Metrics Conversion Lead Nurturing 100

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies. Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

APRIL 15, 2009

However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. link] However, it does not automatically recognize repeat visitors, like most marketing automation systems. Submission of the Form. Re-create select boxes (e.g.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Email marketing. Marketing & Web Analytics. The marketing reporting features allow you to monitor performance of various marketing activities.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? What is Inbound Marketing? Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. In short: any marketing activity that draws people to your website. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

SEPTEMBER 1, 2010

The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice. Cost: FREE for qualified marketers. It means that you identify market trends, then define a strategy for lead nurturing, and then implement it. New Marketing Technology.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

LeadSloth

FEBRUARY 20, 2012

In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100