KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. PPC) pay-per-click advertising is the perfect way to do it. (PPC) PPC) pay-per-click advertising is the perfect way to do it. Case Studies.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. In my experience, though, these are three conversion optimization practices that marketers definitely shouldn’t be overlooking: 1.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

QuanticMind

APRIL 9, 2020

Unless you have a large business with a substantial marketing team, it’s impossible to have all the expertise you need in-house. In today’s world of multichannel marketing, there are simply too many areas to focus on and different ways to optimize. The digital marketing landscape is constantly changing. Skip the learning curve

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” Trying GroupHigh for blogger outreach campaigns. ” Influencer outreach is more PR than marketing or advertising.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Pam Didner

OCTOBER 7, 2020

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing. Participation in relevant events .

Paid Search Agency 52

Paid Search Agency Planning Tips Work Management 52

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Outgrow

FEBRUARY 25, 2021

Lo and behold, came growth hacking strategies that EVERY marketer started talking about. A growth hacker works at the intersection of product, marketing, and data. However, a product-market fit is necessary before jumping on to any of these growth hacking strategies. Pre-Launch Marketing. Source: Twitter.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

APRIL 9, 2020

Meanwhile, some marketers are also concerned that Chrome's third-party cookie phaseout will force brands will have to use Google Ads to create the pinpointed ads they used to launch. And, many marketers are already actively using and benefiting from them. Right now, it's clear that email marketing is alive and well.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Hubspot

AUGUST 11, 2019

Whether you’re a rep looking for fresh lead generation avenues or a marketer trying to help their sales team, I’ve rounded up some strategies for helping you bring in new B2B leads. Join or contribute to Twitter chats. Sales rep: “ A1: I sell a PPC tool that can help combat competitive spend. Check out this article.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Virality.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Outgrow

JANUARY 11, 2021

Yet, we know of marketers who ace it and scale their businesses to new heights! Now forget the worries of outreaching and prospecting all your working hours to collect the leads because we have brought some of the best lead generation tools to stack-up your marketing desk (virtual though). Have a look at this case study on how Leads.ph

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Too often we grab the latest product brochure, sales presentation or case study and post it online. Market to them and never forget that even in B2B, human beings still make the decisions. Know them all.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Valasys

JULY 31, 2023

In today’s cutthroat business landscape, lead generation has become the beating heart of every successful marketing strategy. You’ve just experienced the magic of a well-executed digital marketing campaign, precisely designed to target potential leads like you. And trust me, the potential is enormous!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Optinmonster

SEPTEMBER 10, 2020

Looking to boost the effectiveness of your PPC campaigns? In this post, we’ll show you how to boost the ROI of PPC campaigns by using targeted optins on your site. Are Popups Allowed by PPC Networks? With OptinMonster, you don’t have to worry about popup policies of various PPC networks.

PPC 79

PPC ROI Campaigns Landing Pages 79

Hubspot

MARCH 24, 2011

Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. In this episode we chat about: What to avoid when starting out with PPC. How to make to most of your PPC Campaigns. David Szetela's Clix Marketing Blog is also a great resource to learn more about PPC.

Landing Pages 28

Landing Pages PPC Adwords Optimization 28

BenchmarkONE

NOVEMBER 21, 2019

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. 72% are offering content marketing services. Source: Wordstream.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Envy

SEPTEMBER 24, 2020

When used correctly, PPC has the potential to accelerate up business growth by turning on the MQL tap. In the wrong hands, PPC can be a money pit that leads to despair and wasted marketing budgets. I’m cutting to the chase and spilling the beans on how to run campaigns for maximum ROI. Is inbound marketing your hero?

PPC 118

PPC Top of Funnel B2B Marketing Paid Search Agency 118

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Join the live discussion on Twitter using # BlogWell.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Directive Agency

JUNE 2, 2017

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make the most of your time there. B2B marketing conferences provide the perfect intersection point for brands and customers.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Marketing Insider Group

NOVEMBER 11, 2010

The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. It is also based on questions that were asked during many of the sessions.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Hubspot

JANUARY 29, 2015

What''s a marketer to do? Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

SnapApp

NOVEMBER 1, 2016

Search Engine PPC. Companies like Buzzfeed have seen success with this platform, as seen in the case study below. These channels allow marketers to connect with their extremely engaged audiences. users, marketers using targeted Facebook ads can get in front of highly specific groups of people. With more than 1.4B

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Single Grain

APRIL 20, 2023

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

KoMarketing Associates

JULY 17, 2018

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. In an effort to save time and maximize resources and results, your organization (and you as a content marketer) should think about ways to create integrated content marketing campaigns. Returning customers?

Top of Funnel 161

Top of Funnel Campaigns Paid Search Agency Content Marketing 161

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. ” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today!

PPC 159

PPC Paid Content Paid Search Agency Advertising Agencies 159

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Convince & Convert

FEBRUARY 26, 2013

Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. The Sales Lion ,” is a very in-demand online marketing consultant and speaker. Your homepage, or worse yet, your campaign-specific landing page, is crowded, confusing, and poorly designed.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52