Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

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Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. OTT is comprised of CTV with mobile and desktop. What is CTV Advertising?

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Content Standard

AUGUST 6, 2015

Mobile matters more than ever when it comes to back-to-school shopping. Research shows more parents (and students) are using mobile devices before and during the annual back-to-school shopping pilgrimage. Smart brands are using mobile marketing in innovative ways to boost back-to-school sales.

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Digital B2B Marketing

JANUARY 15, 2013

We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. We won’t see the year of mobile because mobile isn’t a new channel we switch to, it is an evolution in behavior.

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Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More real-time bidding.

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Customer Experience Matrix

DECEMBER 1, 2017

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages.

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KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. So how can B2B marketers begin to target Generation Z? This means the B2B marketers need to start thinking about video and mobile platforms they can use to reach this audience. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials.

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Hubspot

JUNE 12, 2017

It’s clear, it’s visually interesting, and most importantly, the results are always fascinating -- with tremendous implications for marketers. Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits.

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Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. spending more time on mobile than ever before. streaming digital audio and podcasts rather than listening to the radio.

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Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. spending more time on mobile than ever before. streaming digital audio and podcasts rather than listening to the radio.

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QuanticMind

SEPTEMBER 12, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

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Brandwatch Marketing

JANUARY 4, 2019

On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network. More than half of YouTube views come from mobile devices. The average mobile viewing session lasts more than 40 minutes. On average, there are 1,000,000,000 mobile video views per day. YouTube marketing statistics.

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Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive.

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Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. The following articles highlight current August 2020 marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Improving your Marketing Program.

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Digilant

APRIL 11, 2023

OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV. Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels. With more players in the market, the level of competition will only continue to increase.

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Hubspot

MARCH 5, 2020

While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly power computers, televisions, and even smart devices. This will cover a large distance of mobile devices with high-speed 5G networks. How 5G Will Impact Marketers.

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Choozle

FEBRUARY 12, 2021

4:33 – Why do you think there’s such a big opportunity for marketers to shift from linear or traditional TV to connected TV? 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? This offers ample opportunity for marketers to get in front of their consumers.

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Choozle

JANUARY 7, 2022

Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. Brand awareness goals in full-funnel marketing. When someone makes a purchase, it is never in a vacuum. Display advertising.

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Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

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Crimson Marketing

JANUARY 21, 2014

adults aged 18-34 than any cable network. Most used social networks on mobile. 189 million Facebook users are “mobile only” Your CEO: 32% of F500 CEOs have at least one profile on a social network. Corporate Marketing Infographics' YouTube reaches more U.S. 90% of content is generated by 2% of Twitter users.

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Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

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Outgrow

APRIL 2, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! Government funding accelerates market experiments and supports innovative solutions at early stages. Welcome to another episode of Outgrow’s Marketer of the Month.

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ClearVoice

FEBRUARY 3, 2021

B2C service providers, from home improvement to telecom to healthcare, tend to market directly to consumers, while B2C goods can be marketed directly or through retailers. Top business-to-consumer marketing techniques. Social media marketing. Influencer marketing. Referral marketing. Referral marketing.

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Hubspot

FEBRUARY 3, 2020

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? Over 32% of Gen Z transactions take place on a mobile device.

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Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

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Hubspot

AUGUST 24, 2010

In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience. For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Should cable TV companies be worried about the future of their industry?

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readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

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Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

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Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. Below we’ve outlined the top 3 digital marketing trends brought on by the pandemic but are here to stay and worth the continued investment. 3 Pandemic-Proof Digital Marketing Trends. CTV Surppases Cable.

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Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. In-Stream Video .

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Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Digital forms of TV are shifting entertainment consumption to mobile devices (or not). rolls out.

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Choozle

NOVEMBER 13, 2020

Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption. With more than 164 million U.S. containing a collection of high-caliber publishers.

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Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 335921 Fiber Optic Cable Manufacturing. 4251 Wholesale Electronic Markets & Agents & Brokers. 111120 Oilseed.

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Biznology

SEPTEMBER 11, 2017

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. If you drive to the airport, you can jump on the air transport network and go to most places on Earth. An even bigger network is invisible. We also have two giant networks that operate like systems.

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Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

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Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. ” Unless marketers are willing to commit the time and resources into scaling their 360-degree video operation, it’s not worth the risk of butchering regular videos. “Right now, VR comes with a lot of heavy, clunky cables,” Dr. Ahn said.

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Biznology

MAY 20, 2019

Today it’s become a tired catch phrase on the cable news shows. Mobile, smartphones, virtual reality – each term underwent its own quick adoption curve in recent years, joining the national lexicon and our common tongue. The tech seems to be aimed at the lonely coder boy market. But we’re in early days.

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