Martech

AUGUST 28, 2023

He says research by 2X found that when it comes to things marketers have been doing for a while — like email or events — there are about 10 people with those skills for every job needing them. But yet this one only does the TV, and this one only does the cable and so on. That’s a marketer’s tech stack today.”

Marketing Management 95

Marketing Management Paid Search Agency Marketing Automation Services Gartner 95

Martech

FEBRUARY 6, 2024

Following a seeming endless wave of disorienting global events, the audience is ripe for a return to traditional symbols and comforting humor.” Campbell Soups’ ads with Kelce ads were 30% more effective in places with more Chiefs’ fans than they were elsewhere, according to research from adtech measurement company EDO.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 112

Martech

JULY 28, 2021

And at MarTech, our editors, researchers and conference panelists are digging in so that we provide the coverage you need to make that decision. For big-ticket live events like the Olympics and the Super Bowl, digital advertisers (or their agencies) previously had to manage those placements separately from the rest of their CTV spend.

Enterprise Management 113

Enterprise Management Marketing Management Advertising Agencies Demand Generation 113

QuanticMind

SEPTEMBER 12, 2023

Virtual events are a great way to show key audiences that your higher education brand knows how to do digital. To successfully market a virtual event, experts recommend tapping into co-branding opportunities. Market to the Virtual World Online and virtual learning are quickly becoming the new normal.

Education 75

Education Rules Budget Programs Planning 75

KoMarketing Associates

FEBRUARY 12, 2019

Take some recent research from LinkedIn that found that B2C marketers are ahead when it comes to adopting marketing technology. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. B2B services and products?

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

ClickZ

SEPTEMBER 21, 2020

A 2017 survey by the Pew Research Center found that almost half of Americans use digital voice assistants, with the majority of people accessing this technology via their smartphone. Source: Pew Research Center. cable companies, airlines, hotels). Speech-to-text tools that automate transcription: Tools like Trint and Otter.ai

Marketing AI 144

Marketing AI Cable Analysis Distribution 144

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Additionally, a whopping 71% of VPs and functional leaders spend more than four hours per week researching specific products and solutions when involved in a purchase decision.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech Advisor

APRIL 13, 2020

Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. Our internal research shows a 10% week-over-week increase in ad opportunities globally. The majority of the 2020 upfronts have already shifted to virtual events. Entertainment is now home entertainment.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy.

Demand 52

Demand Brand Identity Branding Work Management 52

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. Then came the web.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Biznology

MAY 20, 2019

Today it’s become a tired catch phrase on the cable news shows. The tech giants—Amazon, Apple, Google, Facebook, Microsoft—are pouring billions into AI research and coming out with smart products that are slowly taking over the home and evolving into something … short of true AIs. Smart robots.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Martech Advisor

DECEMBER 17, 2019

” Live Events Will Strike a Chord With Generation Z and Millennials. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. However, businesses should carefully ensure their interactive content has a point and is useful to the consumer.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Digilant

JUNE 27, 2023

This will mark the first time Australia and New Zealand co-host matches and the first time the event will occur in the Southern Hemisphere. Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

This will mark the first time Australia and New Zealand co-host matches and the first time the event will occur in the Southern Hemisphere. Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Sprout Social

JULY 16, 2020

Below are some examples of popular podcasts with angles that help them stand out from the crowd: “You’re Wrong About:” a weekly retrospective of events and figures that may have been “miscast” by the public. .” Get specific. Who’s responsible for hosting duties? A pair of stereo headphones.

Cable 126

Cable Social Media Distribution Promotion 126

Brightedge

DECEMBER 21, 2020

YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. Highlight event videos. Understanding how YouTube marketing works and utilizing the platform to your advantage will help to increase exposure for your business. Tutorial videos.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Porch Group Media

FEBRUARY 24, 2022

I’ve largely spent my life in the cable, and telecom industry, 20 plus years, where I’m sure many of you can guess, movers are a very important segment and have a reason to reconsider that type of product. Research has shown that over 90% of movers try new brands. They do research. Can they save money?

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

Choozle

APRIL 17, 2019

In addition to digital, we are experts at radio, TV, cable, SEM/Search, out-of-home, print, direct mail, and more. We’re also being more aggressive about industry event participation and speaking engagements to raise our visibility and thought leadership in the community. What marketing strategies do you use for your clients?

Advertising Agencies 49

Advertising Agencies Paid Search Agency Ad Agencies Work Management 49

Hubspot

MAY 28, 2019

On the other hand, elastic products suffer from pricing fluctuations (such as cable TV and movie tickets). Hotels, airlines, event venues, and utility companies use dynamic pricing by applying algorithms that consider competitor pricing, demand, and other factors. Event Pricing Strategy. Services Pricing Strategy.

Pricing 96

Pricing Price Elasticity Marketing & Strategy 96

MKT1

JULY 13, 2023

But first, some MKT1 Events we’d love to see you at… We’ve got a few workshops and courses coming up—all are taught by me and are repeat courses (meaning I’ve iterated on them and they are even better now!) Register for MKT1 Events What’s your startup’s “Sales Tax Index”?

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

SpotMe Blog

SEPTEMBER 22, 2023

Efficient onsite event badge printing software is essential for a seamless check-in experience for your attendees. You want a solution that is easy to set up and use, affordable, produces high-quality, customized badges, and integrates with your event management software and CRM. What Is Onsite Event Badge Printing Software?

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

Outgrow

APRIL 2, 2024

Let me start with that well, people might remember a month ago the submarine cable in the Gulf of Finland encountered problems. I understand that suffering capables the Elisa cable is that right? People thought it might have been cut by some interfering power there but it turned out to be okay. How does that work?

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Porch Group Media

DECEMBER 9, 2021

We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. As David will illustrate with the research findings, this opportunity really does come from evolving consumer insights in order to hone in on what moving consumers are buying and when. Watch the full webinar here.

First-Mover Advantage 52

First-Mover Advantage Trends Webinar Metrics Planning 52

SmartBug Media

MARCH 19, 2020

Do Your Research. Although you by no means want to copy what your competition is doing in video marketing, any good plan includes research. If cable providers can give us on-demand video, then surely you can do the same with your content. Time-sensitive: When do you need to achieve the goal by?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Vision Edge Marketing

MAY 29, 2012

Webster allows us to formulate this definition, “an imagined sequence used to account for a possible course of action or events.” If you used a traditional approach to segmentation you might segment your customers into verticals, perhaps network equipment manufacturers, semiconductor manufacturers, and cable service operators.

Segmentation 100

Segmentation Lead Ranking Lead Scoring Verticals 100

SnapApp

DECEMBER 2, 2016

And it’s not hearsay either — an fMRI study revealed that a wandering or reminiscing mind is a pretty complex event, employing both the default network (the self/interpersonal/memory wandering part of the brain) and executive regions (the problem-solving and planning part) concurrently. Adjust Your Environment.

Creativity 48

Creativity Cable Television marketing Work Management 48

Hubspot

APRIL 4, 2018

We believe everyone should have easy, open access to information and that video is a powerful force for education, building understanding, and documenting world events, big and small. They do away with " dependency on cumbersome cables " in celebration of freedom – something we already know makes teenagers froth with delight.

Work Management 77

Work Management Marketing Management Planning Paid Search Agency 77

Hubspot

MARCH 19, 2015

First up was a prominent Stanford medical researcher, who’d made a breakthrough in Parkinson’s treatment thanks to the millions of iPhone and Apple Watch users who volunteered to have their health monitored through their mobile devices. My content strategists had evolved into research analysts. In other words, I was doing it all wrong.

Hubspot 28

Hubspot Cable Blogger Content 28

Hubspot

JANUARY 21, 2019

Whatever you do, it’s not a bad idea to focus on something tangible you’ll take away with you as a souvenir of the event. I knitted myself a sabbatical sweater, which actually has a secret message woven into those cables that only I can read. "I Louisville Institute Sabbatical Grant for Researchers. Rogers Sabbatical Program.

Marketing Proposals 68

Marketing Proposals Work Management Hubspot Cable 68

Hubspot

FEBRUARY 10, 2020

Even if you're highly skilled in creating videos that are 30-seconds or less, you might also worry about the research-backed fact that the average viewer only pays attention to online content for eight to 12 seconds. For example, when it comes to in-stream or digital video advertising , the shorter your video is, the cheaper it will be.

Paid Search Agency 79

Paid Search Agency Ads Cable Storytelling 79

Hubspot

JULY 6, 2016

According to research by Zendesk, an unhappy client is 50% more likely to share about their experience than a happy client -- so do your best to turn things around. After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey. Get the client on the phone.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Ad Agencies Validation 50

Hubspot

JANUARY 23, 2017

According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. They now do more research , reading, and work on their phones -- and spend time on the Facebook app/Instagram/Messenger. Mobile Marketing Silver Bullet. Source: Facebook.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28

Online Marketing Institute

NOVEMBER 8, 2010

Related topics: Online Networks , New Tech , Media Department , PR , Promotions , Online , Research , Measurement/Analytics , Integrated/Cross-Media/Convergence , Branding , Blogs , Interactive , Business-to-Business , Campaigns of Note , E-Commerce , Demographics , Direct , Share May 28-10 Related Stories Marketers Plan 2010 Increases in Social Media, (..)

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Content Standard

NOVEMBER 12, 2015

The Netflix phenomenon is well established, but it was only a few short years ago—or several millennia, if you’re clocking it in tech years—that the content-on-demand upstart sent shock waves through Hollywood and cable TV with its big-budget, star-packed venture into original programming in the form of House of Cards. billion dollars.

Content Marketing 40

Content Marketing Planning Paid Search Agency Content 40

Content Standard

NOVEMBER 12, 2015

The Netflix phenomenon is well established, but it was only a few short years ago—or several millennia, if you’re clocking it in tech years—that the content-on-demand upstart sent shock waves through Hollywood and cable TV with its big-budget, star-packed venture into original programming in the form of House of Cards. billion dollars.

Content Marketing 40

Content Marketing Planning Paid Search Agency Enterprise Management 40

Madison Logic

JANUARY 25, 2024

As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. In 2022, Nielsen reported that CTV outperformed cable and broadcast TV to become the dominant form of entertainment on U.S. TV screens.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52