Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

Paid Search Agency 79

Paid Search Agency Ads Campaigns Cable 79

Chris Koch

MAY 30, 2014

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% In the U.S.,

Cable 100

Cable Television marketing Broadcasting Copyright 100

Martech

AUGUST 28, 2023

He says research by 2X found that when it comes to things marketers have been doing for a while — like email or events — there are about 10 people with those skills for every job needing them. “I But yet this one only does the TV, and this one only does the cable and so on. That’s a marketer’s tech stack today.”

Marketing Management 95

Marketing Management Paid Search Agency Marketing Automation Services Gartner 95

Porch Group Media

NOVEMBER 21, 2022

But the real basic definitions are linear is broadcast television and cable. But now when you see CTV numbers in research, like when Business Insider puts out research for CTV, it’s basically streaming across all screens. It’s all about digital evolution and happens so fast. But OTT is really not used as much anymore.

First-Mover Advantage 52

First-Mover Advantage Cable Television marketing Broadcasting 52

Heinz Marketing

JUNE 22, 2021

According to Alexia Cambon, director of research in Gartner’s HR practice , “Leading organizations are recognizing the importance of still maintaining some form of in-person interaction, without the need to mandate a full return onsite.” Hybrid work is a blend of being co-located and fully distributed. What’s the best way to do this?

Work Management 111

Work Management Cable Peer-to-peer Lead Ranking 111

Contently

MARCH 9, 2020

That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class. New stories, new research, new ideas? It was something the class had never seen before, so the lesson stuck in their minds.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Martech

FEBRUARY 6, 2024

Campbell Soups’ ads with Kelce ads were 30% more effective in places with more Chiefs’ fans than they were elsewhere, according to research from adtech measurement company EDO. Streaming services will likely receive a boost from cord-cutters who are happy in their cable-less lifestyle but still want to see the game.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 113

Martech

MAY 31, 2022

Through their recommendation engine and seeing the potential to differentiate from cable by offering another way to access premium TV, Netflix had created a new game. Specifically AVOD spend will be $22 billion in 2022, according to MoffettNathanson Research. What was once a “maybe” for platforms has shifted to a must.

Ad Frequency 103

Ad Frequency Cable Paid Search Agency Differentiation 103

Tomorrow People

OCTOBER 26, 2017

No regrets - according to our research, 60% of B2B websites get less than 3000 visitors each month and very low levels of inbound leads, often because they haven’t been designed strategically. In January 2012 we strangled telemarketing with its own phone cable. RIP WEBSITE DESIGN. We wiped out website design in March 2012.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Webbiquity

NOVEMBER 20, 2017

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. Psychological research shows a strong link between thankfulness and happiness. In a series of studies, participants of various ages were divided into three groups, with each told to keep a diary for 10 weeks.

Cable 209

Cable Positioning Marketing Report Internet Marketing 209

Digilant

JULY 28, 2022

When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix. consumers rely on streaming services than cable. Research the many streaming service options available. Now, the scale has tipped the other way: more U.S.

Paid Search Agency 52

Paid Search Agency Work Management Ads Marketing Management 52

B2B Marketing Directions

AUGUST 15, 2021

The firm hosted a webinar and published a report discussing the findings of this research. Marketing Budgets Fall The "headline" finding of the Gartner research points to a significant decline in marketing budgets as a proportion of company revenue. Image Source: Gartner, Inc. Here are a few of the other major results.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Hubspot

DECEMBER 3, 2018

New data from the Pew Research Center says that U.S. Source: Pew Research Center. The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). TV vs. Web.

Cable 73

Cable Television marketing Broadcasting Curation 73

Bannerflow

MARCH 11, 2022

In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. A consistent supply of high quality, well-researched and relevant content shows new customers your experience and credibility. Photo and video posts also generate more engagement than those using just text.

Trends 111

Trends Planning Work Management Marketing Management 111

Martech

AUGUST 7, 2023

What : Nationwide research has found that by age 14, girls drop out of sports at two times the rate of boys. Audience research: NC Fusion’s first thought was that girls were leaving soccer for other sports. The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable.

Campaigns 94

Campaigns Co-Registration Marketing AI Cable 94

Martech

JULY 28, 2021

And at MarTech, our editors, researchers and conference panelists are digging in so that we provide the coverage you need to make that decision. Sure, streaming subscriptions are just as expensive as cable, but you also get to remember 18 different passwords.” Quote of the day. Conan O’Brien , comedian.

Enterprise Management 113

Enterprise Management Marketing Management Advertising Agencies Demand Generation 113

Hubspot

APRIL 3, 2019

For example, research shows that raising cigarette prices doesn’t do much to stop smokers from buying cigarettes, therefore making cigarettes an inelastic commodity. Cable television, however, is a very elastic product. As the price of cable has increased, demand has decreased as more consumers “cut the cord.”.

Elasticity 74

Elasticity Pricing Price Cable 74

Porch Group Media

DECEMBER 26, 2022

Luci: So you’re a researcher yourself, David, and we’re also seeing how consumers do research when they’re looking at goods and services. Is there anything interesting you see in these categories in terms of the timing that consumers execute when researching some of these things for the move?

Purchase 52

Purchase First-Mover Advantage Cable CMO 52

Choozle

FEBRUARY 12, 2021

I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. When we didn’t have live sports in 2020, people abandoned their cable packages and stopped buying those services in favor of streaming. Sam: (13:23).

Buy 65

Buy Cable Advertising Agencies Television marketing 65

ClickZ

SEPTEMBER 21, 2020

A 2017 survey by the Pew Research Center found that almost half of Americans use digital voice assistants, with the majority of people accessing this technology via their smartphone. Source: Pew Research Center. cable companies, airlines, hotels).

Marketing AI 144

Marketing AI Cable Analysis Distribution 144

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy.

Demand 52

Demand Brand Identity Branding Work Management 52

LeadsRX

MARCH 9, 2022

Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Keyword Research. Addressable TV.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Digilant

MAY 18, 2021

CTV Surppases Cable. So much so that the households advertisers can reach with streaming now outnumber those reachable with cable, 84 million and 78 million households respectively (according to the TradeDesk). Just as we’ve seen in the CTV vs. linear tv research, digital has reigned supreme in the audio world, as well.

Trends 52

Trends Advertising Agencies Planning Cable 52

QuanticMind

SEPTEMBER 12, 2023

Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV. Key Growth Audiences in Higher Education While it’s important to collect your own insights about target audiences, general audience research can still help you get a head start.

Education 75

Education Rules Budget Programs Planning 75

Vidyard

MARCH 14, 2017

If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Forrester Research has bad news for marketers. Remember commercials? Or at least, they were….

Television marketing 69

Television marketing Forrester Video Marketing Cable 69

Martech Advisor

APRIL 13, 2020

Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. Our internal research shows a 10% week-over-week increase in ad opportunities globally. Video-conferencing services and collaborative working tools have become essential to a distributed workforce. In short, no.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Additionally, a whopping 71% of VPs and functional leaders spend more than four hours per week researching specific products and solutions when involved in a purchase decision.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Hubspot

JANUARY 30, 2019

Ask me about my attempts to cancel cable. The HubSpot Research team asked, and 89% of consumers reported they are more likely to buy if a company makes it easy and simple to cancel. This post is part 10 of 11 in a series on the HubSpot Customer Code. And don’t even get me started on the nightmare of cancelling magazine subscriptions.

Cable 68

Cable Hubspot Work Management Purchase 68

KoMarketing Associates

FEBRUARY 12, 2019

Take some recent research from LinkedIn that found that B2C marketers are ahead when it comes to adopting marketing technology. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. B2B services and products?

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Sana Commerce

MARCH 24, 2023

According to research group VTT, the environmental impact caused by flexible electronics can be reduced by as much as 90% with the right efforts. This will most likely result in an increase in demand, for a wide variety of components such as a field bus systems, cabling for data and information channeling, electrical motos, and software.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Digilant

FEBRUARY 28, 2023

Having a strong, always-on, data-driven strategy can help you place efforts toward numerous channels that present valuable opportunities. • CTV: Connected TV usage is at an all-time high as more consumers turn to streamimg platforms than cable. • Social media: Consumers not only spend the most time on social media, but they also shop, research, (..)

Paid Content 52

Paid Content Lead Scoring Lead Ranking Advertisements 52

Biznology

MAY 20, 2019

Today it’s become a tired catch phrase on the cable news shows. The tech giants—Amazon, Apple, Google, Facebook, Microsoft—are pouring billions into AI research and coming out with smart products that are slowly taking over the home and evolving into something … short of true AIs. Smart robots.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Sales Engine

JULY 29, 2016

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If If you still have your head in the sand about this, it’s time to face reality.) So How Do You Build a Better Buyer Persona?

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

Zoominfo

FEBRUARY 21, 2021

335921 Fiber Optic Cable Manufacturing. 5152 Cable & Other Subscription Programming. 5417 Scientific Research & Development Services. Health Care & Social Assistance Accommodation & Food Services Other Services Public Administration. 11 Agriculture, Forestry, Fishing & Hunting. 111110 Soybean Farming.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204