Zoominfo

APRIL 17, 2019

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter.

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

The Lead Agency

MAY 10, 2023

Increased Brand Awareness: Social media is a game-changer when it comes to spreading the word about your brand. You can use Social media to create a buzz, gain exposure, and attract potential customers who might not have discovered you otherwise. Social media is presently used by 58.4% It’s a win-win!

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

CoSchedule

JANUARY 27, 2023

Not to mention, studying successful examples can also bring fresh ideas to your mind. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. What’s more, get people talking to generate buzz and social proof around your products.

Social Media 126

Social Media Social Marketing Examples Planning 126

Scoop.it

SEPTEMBER 7, 2021

When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. Present new platforms for interactions. And not just Facebook, in this day and age, it’s essential to let your presence known on every platform your subscribers are present online. Grow your message reach.

Social Media 76

Social Media Email Marketing Social Marketing Marketing & Strategy 76

Sharpspring

JUNE 23, 2017

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. Then, once you’ve figured out your ideal client types and you’ve got some case studies to prove it, just keep hammering the story about why you are the expert in this area.

Paid Search Agency 46

Paid Search Agency Acquisitions Advertising Agencies Ad Agencies 46

Hubspot

JANUARY 8, 2020

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear? Five years ago, I set out to study fandom. We're preparing to flee or to fight if presented with any sign of danger. We love to be near like-minded people.

Cross-Selling 87

Cross-Selling Word of Mouth Work Management Television marketing 87

Webbiquity

JULY 28, 2010

He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media.

Social Media 100

Social Media Social Marketing Planning Media 100

markempa

MAY 9, 2007

Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent almost 80% of potential sales. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. UNsettling Stratten has a knack for gaps. The two sections in the book on the Trust Gap and the Experience Gap are among the strongest in UnMarketing.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. These experts can become a source of speakers and webinar presenters. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. You may want to co-market an event and share the attendees list.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable. I’ve realized it’s THE TRUTH. great points.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

markempa

JUNE 7, 2005

That being said, I completely disagree with the definition of thought leadership as presented. There are just a select few thought leaders in every industry and field of study. That being said, I completely disagree with the definition of thought leadership as presented. Thought leadership is not what you say or write.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I’d be happy to share my slide presentation with you, too). Feel free to borrow it or use it at your presentations but obviously we would love a credit if you do. I wasn’t talking to you.) (If

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless. Hsieh acknowledges that the study of happiness is a personal hobby, and while his passion for the subject is apparent, a clear theme or call to action is largely absent.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? At present we're seeing people dabble without a strong PR / Communications strategy behind them.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops!

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

KoMarketing Associates

OCTOBER 27, 2015

Offering a wide range of content such as white papers, webinars, e-books, case studies, infographics, and product videos (to name a few) will give your brand a better chance of keeping buyers on your site (as opposed to going to a competitor’s site for more information). B2B Buyers Aren’t Alone in the Process.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

Convince & Convert

SEPTEMBER 21, 2010

Jason Baer Thanks very much for the kind words. You are indeed the perfect case study. j Jason Baer Thanks very much for the kind words. You are indeed the perfect case study. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Optinmonster

FEBRUARY 27, 2024

million subreddits at present. BuzzSumo BuzzSumo is an excellent tool for monitoring the social media buzz around specific brands, products, topics, and competitors. Aklamio Aklamio is a customer incentives platform that lets you improve your word-of-mouth marketing across multiple channels.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Convince & Convert

FEBRUARY 7, 2017

Want to create a buzz for your product online and be discovered by even more people around the world? It works the same way as word-of-mouth. The message is clear and well-presented. Michael Kors Case Study. Read the case study here in detail. Did you know these facts about Instagram ?

eCommerce 150

eCommerce Emarketing Mobile Advertising Paid Search Agency 150

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Expion just compiled 8 case studies with one of our clients, Applebee's. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

FEBRUARY 25, 2010

“Motive&# is a great word for the WHY. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? Thx for sharing.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

NOVEMBER 7, 2016

Use your rebrand as a way to create buzz within your industry. So how does the tech giant manage to generate buzz about yet another new iPhone, even now? There’s no flashy light show or catchy theme song -- just solid storytelling that’s largely spread by word of mouth. 2) LaCroix. Source: Apple. 14) Life is Good.

Marketing Budget 78

Marketing Budget Branding Brand Identity Sales Management 78

Convince & Convert

JULY 22, 2010

When we (meaning humans) are asked to make a complex decision and have a number of different options presented to us, numbers tend to be the primary tool we leverage in order to decide how to value one choice over another. And, in my experience, anything that can't be quantified is considered less valuable by default. A summer must-read!

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

AUGUST 31, 2010

Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions). link] Dont be a social media buzz-kill « Marketing Alive Blog [.]

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Hubspot

AUGUST 9, 2016

They have cultivated a brand image and tone that is based on history, exciting developments, generating buzz, some professionalism and a nerdy sense of humor. A story, regardless of the form it takes or how it is presented, should be specific in nature and relate to the interests and needs of your customer.

Social Media 28

Social Media Social Marketing Media Paid Search Agency 28

chiefmartech

NOVEMBER 9, 2017

He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. For a great study on the design of these systems, see Economics of Initial Coin Offerings.). That’s great word-of-mouth marketing. ” He calls this Johnston’s Law.

Word of Mouth 44

Word of Mouth Network Marketing Marketing Case Studies 44

Convince & Convert

SEPTEMBER 1, 2010

Maybe something we can all work on (those that support social media in organizations – both employees and consultants) is a general way to present the truth of social media (and what’s truly needed to start) in the beginning so that the execs will support it, but not expect a “silver bullet.&# Any thoughts? Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Webbiquity

JANUARY 15, 2013

Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. They will likely be early adopters and advocates that can help build word of mouth BUZZ about your new products.”

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

A Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada. Data from the questionnaire, interviews, and the tracker and server log files supplied a rich database for study.

Lead Ranking 100

Lead Ranking Terms and Conditions Work Management Differentiation 100

Heinz Marketing

MARCH 12, 2018

It was a terrible movie, but it got such a high amount of buzz and the media value of the buzz that it got was just unbelievable. All past, present and future episodes and every week we’re featuring some of the best and brightest minds in B2B sales and marketing and today is no different.

Top of Funnel 52

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 52

Valasys

JULY 20, 2023

Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Think of it as the digital word-of-mouth that not only elevates your online reputation but also drives targeted customers to your website, resulting in increased sales and growth.

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. Wisely improve the present, it is nike dunk low thine. Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117