Webbiquity

NOVEMBER 29, 2010

It’s an over-used PR buzzword. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. However, there’s a world of difference between PR buzzwords and objective facts. Post on Google Buzz. Share this on Facebook.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions! Tweet This!

Social Media 100

Social Media Media PR Digg 100

Webbiquity

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Post on Google Buzz. Others, for the most part, didn’t. Your competitor recently released a new product?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose. Post on Google Buzz. Dana Larson | Expert Bits. Tweet This!

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

WebMarketCentral

JULY 9, 2007

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. So what is interactive PR exactly? But in short, interactive PR is about rethinking your PR strategy. And then they'll write about you!" That's online word of mouth.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

DECEMBER 4, 2007

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog.

PR 20

PR Buzz Blogger Press 20

Buzz Marketing for Technology

JULY 30, 2009

The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. Tags: Facebook social media. It was one of those marketing ideas that I walked away from it thinking – Damn I wish I thought of that! Think about it.

Facebook 100

Facebook RSS PR Social Media 100

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

markempa

MAY 13, 2007

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Marketers are constantly reminded that more leads are needed.now! We all want our ROI, and we want it now! So whos to blame? The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 21, 2010

Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Keep it in compliance. Im Jay Baer.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 18, 2007

Share details about upcoming, events, articles, and press coverage. Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing. Go over the upcoming lead generation program strategy and what the outcomes of that strategy are expected to be.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Social Tagging. Tags: Web 2.0 No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment.

Social Media 20

Social Media Paid Content ROI Media 20

Convince & Convert

APRIL 15, 2010

The Arkayne Blog) Tagged as: content creation , content marketing , Joe Pulizzi , Junta42 , Kodak Did you enjoy this blog post? link] [link] Six Cent Press Inc RT @EricBuchegger: Good insights on content marketin. Are you taking charge in writing blogs, taking photos, creating videos for your brand? Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Online Marketing Institute

JANUARY 4, 2011

In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags. Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Biznology

JUNE 21, 2016

It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. That’s why seasoned PR and sales people are so valuable: they know everyone — and the people they don’t know often know of them by their reputation.

Demand 145

Demand Media Blogger Public Relations 145

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) What Works ( Vendor Government PR Trends Spending Release ). Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Devise a simple one-page instruction sheet/FAQ on how to effectively use the Canvassing Lists and Templates, which communication media to use in different circumstances to contact them, and how to deal with telephone tag, non-responses and other situations when canvassing response is inadequate. Island Press. Environmental NewsNet.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Devise a simple one-page instruction sheet/FAQ on how to effectively use the Canvassing Lists and Templates, which communication media to use in different circumstances to contact them, and how to deal with telephone tag, non-responses and other situations when canvassing response is inadequate. Island Press. Environmental NewsNet.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Create projects tagging others that are not blog posts Tagging a large group of others in blog posts is all well and good. pull PR is, in my opinion, a superior approach: you draw media to you.

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

OCTOBER 27, 2010

Social media is more like a PR activity than marketing or advertising. It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Post on Google Buzz. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

AUGUST 26, 2010

RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page. There’s a bonus feature that automatically selects winners of online contests, via random number generator.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

APRIL 8, 2010

Also, what are the hidden price tags on this toy? Many people leave their laptops at home on 1-2 day trips already and just bring BlackBerries or iPhones (especially the tradeshow crowd unless you are a member of the press or blogosphere, and unless you have to give a presentation). How do you get music onto the iPad? Im Jay Baer.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

SEPTEMBER 21, 2010

I'm looking for a quick but informative read on tags vs. categories but haven't been able to locate one. link] … [link] ASDA’A B-M PR 39 useful social media tools as listed by Jay Baer: [link] [link] Susan Prater The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer). Great list from @jaybaer!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. RT @WhatsUpInteract: 59% of consumers check their email account before anything else online [link] via @jaybaer [link] Shady Business PR “@jaybaer: Moo. link] [link] waxgirl333 It still kills me that with all press on social media, email is still the leader by a mile. Great post!!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. You don’t have to hire a PR agency to kiss the arses of the editors any more. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” million followers”). General Marketing Research.

Paid Content 100

Paid Content Social Media Statistics Research 100