SmartBrief - Marketing

OCTOBER 9, 2023

While Threads launched with buzz, generating over 100 million downloads (outpacing even ChatGPT usage), it quickly faltered. Despite the struggles, Threads may still become a major player in the social media ecosystem. According to Meta, Threads will be compatible with the open, interoperable social networks via ActivityPub.

Twitter 52

Twitter Phishing Domain Privacy 52

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

They use algorithms that pool data from all social networks, which makes finding the right influencers easy. Do this by engaging with them on social media first. You can also take advantage of the media buzz and borrow social proof with publications. Gamification & Contests. The result?

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

EveryoneSocial

JANUARY 28, 2020

Meaning everything from onboarding, to launch strategy ideas, and continuing training is key for success. Show your team how it helps their: professional careers Social network growth credibility and thought leadership knowledge and expertise. Provide Training and Learning Sessions. Provide Training and Learning Sessions.

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Provide Training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. Understand the Impact of Social Media by ClickZ.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. population).

Social Media 160

Social Media Media Stats Statistics 160

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

Social Media 100

Social Media Media Social Networks Tagging 100

Buzz Marketing for Technology

SEPTEMBER 30, 2009

We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit.

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

Customer Experience Matrix

MAY 11, 2019

In the same way, we still have search engines and social networks and ecommerce, but they don’t personalize their services. Without gathering personal data, companies can’t train AI systems for things like self-driving cars, energy conservation, or personalized medicine. Jamie’s phone buzzed to life before the lid was raised.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. And I kicked the shit out of it.

Social Media 157

Social Media Media PR Webinar Metrics 157

EveryoneSocial

AUGUST 16, 2017

It’s more than just a buzz term, it is an essential process that can help boost employee engagement, increase social and marketing reach, help generate better quality leads, and much more. During our research for our employee advocacy guide , we found some interesting stats: Employees have an average of 1,090 social connections.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Social Media 89

DealSignal

SEPTEMBER 18, 2018

Sometimes, you can even get a synopsis of a session without actually attending, through an attendee’s social media posts. Social media becomes even more important now that you’re onsite. Remember, at a minimum you should be Tweeting, live blogging, posting to Instagram and any other social networks you feel are important.

Conference 69

Conference Peer-to-peer Vendors Network Marketing 69

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SnapApp

JANUARY 10, 2012

When Google announced its latest foray into the social media sphere, many marketers wondered if the search giant would raise the social bar with Google+ or if it would be just another social network. Google+ and the social media marketing puzzle. Using Google+.

Facebook 48

Facebook Google Ideal Customer Profiles Social Networks 48

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Buzz Marketing for Technology

SEPTEMBER 23, 2008

In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community. Wi5Connect – Welcome to Social Learning 2.0 HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Hubspot

APRIL 9, 2018

Talented writers from MTV News , Vox Media , and the like were losing their jobs. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Music, editing software, training. Music, editing software, training/freelancer. Good natural light.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think.

Social Media 100

Social Media Communities Wiki Work Management 100

DealSignal

SEPTEMBER 18, 2018

Sometimes, you can even get a synopsis of a session without actually attending, through an attendee’s social media posts. Social media becomes even more important now that you’re onsite. Remember, at a minimum you should be Tweeting, live blogging, posting to Instagram and any other social networks you feel are important.

Conference 45

Conference Peer-to-peer Vendors Network Marketing 45

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 161

PR Social Media Paid Content Media 161

DealSignal

SEPTEMBER 18, 2018

Sometimes, you can even get a synopsis of a session without actually attending, through an attendee’s social media posts. Social media becomes even more important now that you’re onsite. Remember, at a minimum you should be Tweeting, live blogging, posting to Instagram and any other social networks you feel are important.

Conference 40

Conference Peer-to-peer Vendors Network Marketing 40

B2B Marketing Savvy

OCTOBER 29, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Re-tweets of posts by others to keep the buzz alive. Twitter and buzz opportunities move faster and break the mold. Educational opportunities, webinars.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Hubspot

NOVEMBER 24, 2010

The Science of Social Media Marketing , the presentation designed by HubSpot’s Dan Zarrella, is still a front-runner for Slideshare's World's Best Presentation. a free ebook, training session, consultation) and sending it to people who “Like” you. Can social media be anti-social?

Social Media 28

Social Media Social Marketing Marketing Automation Services Media 28

Hubspot

JUNE 4, 2012

And creating a Facebook page for your business is no longer an advanced social media strategy. Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy. If the latter sounds like you, we're here to help!

Social Media 28

Social Media Paid Search Agency Companies Media 28

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Google Buzz.

Google 167

Google Lead Ranking Lead Scoring PageRank 167

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts.

Google 151

Google Lead Ranking Lead Scoring PageRank 151

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Google Buzz.

Google 150

Google Lead Ranking Lead Scoring PageRank 150

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28