ViewPoint

SEPTEMBER 26, 2011

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Your Facebook presence needs to be fun, conversational and provocative.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Buzz Marketing for Technology

AUGUST 4, 2009

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. All of this will lead to a new era of digital commerce in the next 24 months – Are you ready? So what you say?

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

Webbiquity

APRIL 16, 2014

How large is the mobile share of social network traffic? The leading platforms for U.S. 189 million Facebook users (almost one out of five) are mobile-only, and mobile use accounts for 30% of Facebook ad revenue. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). 81% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

NuSpark Consulting

MARCH 3, 2016

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. This is an ideal method for generating backlinks and creating buzz about your paper. Social Media. Of course, promote it via social media. You’re only half way there.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

Martech

JUNE 21, 2023

Dig deeper: 6 tips for optimizing LinkedIn content for B2B marketing Unlocking the potential of employee advocacy in content marketing Look at your employees’ personal networks as an untapped reservoir of opportunities. Monitor metrics like engagement, reach, lead generation, conversions, etc., The secret to their success?

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 130

Hubspot

JUNE 11, 2018

Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Instagram, and Pinterest. Because memes are so share-worthy, they're fantastic for generating traffic and visibility to your social media accounts.

Social Networks 75

Social Networks Viral Marketing Buzz Classified Ads 75

Buzz Marketing for Technology

OCTOBER 20, 2010

They’ve integrated the new Like feature with every product on the site so at a quick view, you can see the number of “Facebookers” who Like the item and maybe even cast your own vote. Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social.

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. Share this on Facebook. Let me explain ….

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. This is an ideal method to generate back links and create buzz about your paper. Social Media. Of course promote it via social media.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

APRIL 21, 2020

It's critical you get to know the leading apps in your niche, see where they fall short, and use those insights to make your app even better than the competition's. When your app launches, though, be sure to change the link in your social media bios to direct to the app store download. Tap Your Network for Buzz.

Paid Content 96

Paid Content Mobile Advertising Budget Programs Mobile Marketing 96

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Increase Social Media Leads.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

LeadSquared

APRIL 11, 2014

Facebook is always evolving. This year, the changes seem skewed towards making Facebook a better experience for non-business users. If this means, making Facebook a little less business-friendly, there is little hesitation. It was inevitable; Facebook has grown and it has grown well. Why is this happening?

Facebook 52

Facebook Organization Allocation Ad Frequency 52

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. If you’re like most marketers, you’re probably trying to boost brand awareness across multiple networks. Hey Nashville, YNABers!

Branding 129

Branding Brand Identity Marketing & Strategy Eye-Tracking 129

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. We saw Facebook’s algorithm update rock the business world, for starters. Generate new leads and grow revenue.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. But I need your help to vote for my session!

Facebook 100

Facebook CMO Social Media PR 100

Convince & Convert

MAY 1, 2013

Her social networking prowess is off the charts with 35 million Twitter followers and 56 million “likes” on Facebook. Lead with Values. Leading with values is not easy, but when done with integrity and commitment, customers will reward you with their loyalty. Build Community.

Loyalty 159

Loyalty Word of Mouth Ideal Customer Profiles Communities 159

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buffer

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs. Now, let’s talk about the state of social commerce today.

Social Media 98

Social Media Rules Media Click Rate 98

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). Free eBook: 2011 Facebook Marketing Guide.

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. However, before we learn about how to create an effective email marketing strategy in tandem with your social media efforts, let’s see why to do it in the first place. . . Almost everyone uses social media these days.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. We’re even seeing Facebook, Twitter and other competitors unveiling their answers to the social audio craze. This vastness leads to so many opportunities for you to network, learn and, most of all, uncover new ideas.

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Hubspot

FEBRUARY 25, 2019

More than likely, your company's social media strategy revolves primarily around Facebook, Instagram, and Twitter. Additionally, its growth supersedes traditional social network success stories -- millennial use of Pinterest in particular has increased more than any other social network , even Snapchat.

Blogger 73

Blogger Social Networks Buzz Paid Search Agency 73

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. After all, “engaging” is one of the four components of social media management. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. After all, “engaging” is one of the four components of social media management. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

ClearVoice

NOVEMBER 7, 2019

It’s also good practice, Lang notes, since it leads you to ask the right questions, think through the project and truly understand what you may be signing yourself up for. Or used this social networking site as a source of leads? Stay active within the community. When was the last time you tweeted?

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

readwrite

APRIL 17, 2013

Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. Facebook is expected to charge nearly $1 million for these new ads, which are designed to leverage Facebook’s massive scale — but not the company’s vaunted “ social graph.”

Facebook 40

Facebook Paid Search Agency Television marketing Planning 40

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Outgrow

NOVEMBER 24, 2019

In this blog, we detail the importance the giveaways and contests in lead generation. Giveaways are often termed as the most effective lead magnets. A well-designed lead magnet can help you qualify your leads by offering a relevant prize. Many of these groups are buzzing with discussions, debates, and conversations.

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

Webbiquity

JANUARY 14, 2011

A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. That simplicity, however, can make social media dangerous for business. It can lead to well-intentioned but poorly executed rogue company Facebook pages.

Social Media 100

Social Media Media Business Digg 100

Marketing Insider Group

JUNE 24, 2010

Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Parse.ly

DECEMBER 11, 2018

What stood out to me is that press mentions, social chatter, and SEO matter for films leading up to their release. Of these three films, The Crimes of Grindelwald earned the most money on opening weekend and had the most article page views leading up to opening day.

Press 69

Press Wiki Correlation Traffic 69

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). I recruited long time college friend (who reconnected with me in Facebook!) Tags: Personal Branding Social Networking Blogging Buzz Marketing.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Biznology

JULY 29, 2014

Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. 1) For whatever reason, people consider Facebook to be Goliath and Google+ to be little David.

Google 80

Google Network Marketing Social Networks Communities 80