Navigate the Channel

FEBRUARY 18, 2021

In this guide, we’ll give you a few commercial construction marketing ideas, explain why digital marketing can help you attain more leads, and discuss different elements of the process. Marketing for commercial construction is actually quite similar to advertising in a magazine or putting an ad in the phone book. That’s fine!

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Hubspot

JULY 21, 2010

The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. Flipboard isn’t the first social magazine to be available for the iPad.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Biznology

AUGUST 8, 2016

HP created their own online magazine, Hpmatters.com, where customers could turn to once a month to get their dose of content. MONEYGRAM : A leading money transfer company, wanted to globally evaluate at a glance where the conversations about their industry, products, and competitors were happening online.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Industrial Marketing Today

AUGUST 10, 2012

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. Either that or we industrial marketers haven’t quite figured out the lead generation puzzle yet.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). I recruited long time college friend (who reconnected with me in Facebook!) Tags: Personal Branding Social Networking Blogging Buzz Marketing.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on Facebook. Post on Google Buzz. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. Machine learning’ and ‘artificial intelligence’ are used interchangeably, often leading to confusion. What is machine learning?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Industrial Marketing Today

MAY 15, 2012

Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. It would be impossible to do lead nurturing or inbound marketing without email marketing and using social media alone.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Contently

APRIL 26, 2016

As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site. In late 2012, Coca-Cola launched a digital magazine, Journey, as part of its larger Content 2020 initiative. If everybody’s spending time on Facebook, you have to reach them there. billion users.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. As one example, baby product retailer Magic Beans generated more than 100,000 leads in a month. Thinking about running a Facebook sweepstakes ?

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. In fact, including video in an email can lead to open rate increases of 6% ! A newsletter announcing your new product will create a buzz and your subscribers will line up on launch day to purchase it.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Buzz Marketing for Technology

DECEMBER 11, 2008

In my opinion, Dan is also the hardest working guy in Social Media posting 10 times a week on his blog, publishing his own magazine and book as well as having a full time job as the social media expert for EMC! Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world.

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. But a quick Google search and bingo digital ink is indelible.

Social Media 100

Social Media Media Broadcasting PR 100

Hinge Marketing

AUGUST 28, 2015

Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. They can be experts, members of an association, professionals who work in a complimentary industry, or even contributors to a popular blog, newspaper, industry journal or magazine.

Research 48

Research Brand Identity Branding Lead Scoring 48

Chris Koch

JUNE 26, 2009

Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. Buzz Marketing for Technology. To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. Transfer Twitter relationships to LinkedIn and Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. You’re in hunting mode, looking for tracks and setting lures. link] Ian Greenleigh Great post, Kevin.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Online Marketing Institute

NOVEMBER 8, 2010

The three leading obstacles B2B marketers face are insufficient personnel to maintain (about 50%) and a three-way tie between lack of organizational knowledge, preference for traditional marketing and perceived irrelevance to their field (about 45% each).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

The ROI Guy

JANUARY 20, 2011

The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. Alinean recognized by BtoB Magazine’s as one of To. The tool uses a new version of our XcelLive platform (version 5.0) Powered by Blogger.

SMB 40

SMB ROI Marketing Budget Work Management 40

Hubspot

OCTOBER 16, 2013

5) Contagious Magazine. Social Media Today''s Twitter feed is constantly buzzing with unique B2B and B2C tips and the latest in-depth stats related to Facebook, Twitter, and pretty much every other major social site. Follow @contagious. Contagious features a vast offering of content on its site -- which it tweets often.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

MLT Creative

SEPTEMBER 8, 2010

” We are all aware of Facebook, Twitter, LinkedIn, and FourSquare, but with a dizzying array of additional platforms, applications, and technologies, how is the marketer to find the right mix, in order to provide value to his or her organization? ” to “How is your company doing social media?” New Tactics.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

FEBRUARY 28, 2011

Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Convince & Convert

JUNE 11, 2010

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. Can't wait to see you on Facebook! Can't wait to see you on Facebook! Can't wait to see you on Facebook! Can't wait to see you on Facebook! I expect a dedication.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

The ROI Guy

MAY 6, 2010

“Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Buzz Marketing for Technology

JUNE 27, 2008

Share on Facebook. Jun 19, 2008 — BRW magazine — The New Web Revolution. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover. UK and Australia lead the world in online advertising per capita. ll develop my own approaches and share them as I go. 0 TrackBacks.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? Our new KM Edge groups on LinkedIn and Facebook. Continue reading Multigenerational Knowledge Sharing: Whats in It for Me? -->.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

The ROI Guy

JANUARY 17, 2011

To address the frugal buyer, leading sales enablement groups and marketers are now providing tools to help buyers diagnose their issues, justify solutions, and compare to prove superior value. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. 6:20 AM Andy said.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology. Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Gartner , Green IT , Information technology , IT , Kirwin , ROI , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. It is obvious that you must optimize your website to generate leads through it. Free Downloads.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Convince & Convert

MARCH 3, 2010

Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121