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What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign

QuanticMind

Programmatic guaranteed raises those stakes with an added layer of predictability—the chance to lock in the cost and number of impressions upfront—and, thus, streamlined efficiency. How about this viral spec ad from Heineken, for example? Advertisers can also leverage trends to better connect with their audiences.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Social media is a powerful tool to build buzz around your event and drive attendance. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

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200+ AI Prompts for Influencer Marketing To Supercharge ROI

SocialPilot

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. What’s the buzz? Need some fresh, viral ideas that’ll light up our feed. What kind of challenges or campaigns can we start that’ll get everyone buzzing?

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3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

Marketing Insider Group

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Instead of touting stats about productivity and efficiency in the usual dull and boring way, Slack created a campaign that was both educational and memorable. Image source: [link].

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

You can also surface positive sentiment and consumer-generated trends and amplify them, like how McDonald’s translated the viral Grimace Shake trend into a nearly 12% increase in global same-store quarterly earnings. These learnings help your team create more effective campaigns, focus product development efforts and drive sales. Take Airbnb.

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12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Adobe Experience Cloud Blog

Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. Dunkin’ Donuts went 12 minutes. DJI went one hour and 17 minutes.

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How to Develop and Launch a Successful Video Marketing Strategy

Outgrow

Goals include increasing sign-ups, encouraging people to buy your products, or getting people buzzing about your brand. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Finally, launch paid ads to help spread your video online faster and more efficiently.