What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign
QuanticMind
SEPTEMBER 22, 2023
Programmatic guaranteed raises those stakes with an added layer of predictability—the chance to lock in the cost and number of impressions upfront—and, thus, streamlined efficiency. How about this viral spec ad from Heineken, for example? Advertisers can also leverage trends to better connect with their audiences.
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