Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Buzz Marketing for Technology

JUNE 9, 2010

Its time to start embracing those few people in ways B2B marketers haven’t before. Share this on Facebook. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. The tool uses a new version of our XcelLive platform (version 5.0) The tool uses a new version of our XcelLive platform (version 5.0) Powered by Blogger.

SMB 40

SMB ROI Marketing Budget Work Management 40

Convince & Convert

JUNE 24, 2010

You’re thinking that I’m… [link] #marketing [link] Santi Chacon 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. If you can type a sentence, you can relate to people on Twitter and Facebook. Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Buzz Marketing for Technology

APRIL 8, 2010

Share this on Facebook. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. The challenges and chances of facebook, twitter, YouTube et. Look on facebook. The challenges and chances of facebook, twitter, YouTube et. Look on facebook.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Buzz Marketing for Technology

SEPTEMBER 29, 2008

In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it!

Personalization 100

Personalization Blogspot Network Marketing Business 100

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile. How can we make a viral video that gets thousands of views?

PR 162

PR Social Media Paid Content Media 162

Online Marketing Institute

JULY 9, 2009

There may even be instances in which direct sales and business development opportunities are identified through online channels. This resonates across multiple departments within a company, such as marketing, sales and product development. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Social Media Statistics for B2B Marketers , June 21, 2010. What’s a Facebook fan worth? , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 31, 2010

Facebook has some great banter with the wall posts and status updates, but it’s more chatty than conversational and it’s not an open/public environment. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. None of this is a bad thing… it just is.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Convince & Convert

MARCH 18, 2010

The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period. Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. There’s a best time to post to Facebook.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

OCTOBER 27, 2010

The top five social media platforms being utilized by B2B tech marketers according to the report are, in order: • Blogs. LinkedIn, Facebook). Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

LeadSquared

SEPTEMBER 2, 2014

Showcasing photographs of the destination taken while actually on tour, is one of the best content marketing ideas for travel businesses. They have a very popular Facebook page, accounting to the interesting content that they share with their followers, and the fact that they share real experiences in the form of pictures.

Planning 52

Planning Content Marketing Business Blogger 52

Webbiquity

JANUARY 31, 2011

These are direct marketing nirvana numbers,&# Daniel Flamberg dissects research to isolate the seven most common uses of Twitter. While there are several easy avenues to placing a Tweet button on a blog, Alyssa Gregory supplies simple instructions for adding Tweet buttons in other venues like emails, PDFs and Facebook pages.

Twitter 100

Twitter Tools Tips Best Practices 100

Buzz Marketing for Technology

APRIL 13, 2010

And in business if you want to stand out from the crowd and the very best way these days to distinguish yourself is to create content that is differentiated and that people want to read by applying what I am now calling the Wayne Gretzky School of Inbound Marketing! Share this on Facebook. What to look for in a Social Media Marketer?

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

Marketing Management 100

Marketing Management Digg Inbound Marketing Response Rate 100

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. Other services include advertising, direct marketing, live events, digital experiences, and content marketing.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. Other services include advertising, direct marketing, live events, digital experiences, and content marketing.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. Other services include advertising, direct marketing, live events, digital experiences, and content marketing.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Convince & Convert

SEPTEMBER 23, 2010

Consider your fans – your advocates – your 1%ers – your volunteer marketing army. Couldn’t you “promote&# some of them, and have them help you monitor and respond to blog posts, create Facebook status updates, and so forth? Couldn’t you use them more effectively? You can’t have it both ways.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

SEPTEMBER 20, 2010

link] RT Please [link] Face to Facebook RT @jaybaer Are You Slow Enough to Succeed in Social Media? Some business owners become impatient with the “slowness&# of social media relationship building because they've often abandoned their more direct marketing tactics (direct mail, cold calling). Great article!

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161