Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

SEPTEMBER 21, 2010

Now, you can worry about tools, and outposts, and social media tactics. link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] See the slide deck for details.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. RONI: missed opportunity, quite possibly for multiple, ongoing sales.

Social Media 20

Social Media Paid Content ROI Media 20

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

JANUARY 4, 2011

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Take the results of your polls or survey and turn them into a blog post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. A free DIY approach to social media by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

How should you integrate social media with other marketing tactics like email? Should social media be under the overall purvue of marketing or PR? Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. by Green Buzz Agency.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? I had a question: “Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?&# Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Thanks Jay!

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

AUGUST 2, 2010

budgets continue to shift from offline to online, and “[companies] will expand their social media participation and continue to nurture a wide variety of social media tactics&# ), others are more interesting. social media, PR, advertising) that support that activity. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Convince & Convert

MARCH 9, 2010

link] [link] Marcomé Digg your public! (: [link] AlexKaris Are You Taking Social Media Shortcuts? link] [link] Yvonne Roberts Good Tactics-Are You Taking Social Media Shortcuts? by Jay Bear [link] [link] Yvonne Roberts Good Tactics-Are You Taking Social Media Shortcuts? link] [link] Ritu Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

APRIL 5, 2010

How to Get Coverage in Blogs – Really - Webbiquity , March 22, 2010 B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. Judging Categories Previous winners How can we help you? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

JANUARY 26, 2011

How does the introduction of Google Instant change SEO tactics? Find the answers to those questions and many more here in more than two dozen of the best guides to SEO tips, strategies, techniques and tactics of the past year. Advanced SEO Tactics, Techniques and Considerations. Post on Google Buzz. SEO Basics.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

FEBRUARY 14, 2011

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# Post on Google Buzz. but: why do we even have a corporate Facebook page?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. What B2B Marketing Tactics Are Up, Down, Flat?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

link] B-Diggs Amen brother! link] B-Diggs Amen brother! link] B-Diggs Amen brother! Some business owners become impatient with the “slowness&# of social media relationship building because they've often abandoned their more direct marketing tactics (direct mail, cold calling). Great article! link] –Agreed!

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161