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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

Conducting thorough market research becomes necessary in order for you to truly differentiate your app. When your app launches, though, be sure to change the link in your social media bios to direct to the app store download. Tap Your Network for Buzz. So — what does this mean for you? Create Content.

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Category Creation: What I’ve Learned From Some of the Biggest Names in SaaS

Metadata

Dee Anna McPherson , CMO of Invoca and influencer of the Enterprise Social Networking category , recalls one analyst calling them, “ the smoke that creeps under the door and chokes you–the drug dealers of the software industry ”. . This started a lot of buzz around them. How did she respond?

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5 Game Changers Content Marketers Can Steal from House of Cards

KoMarketing Associates

content marketers need to find some way to differentiate their content from what’s already out there. Strategies for Content Marketing Differentiation: Stand Out From the Crowd. Whether it’s website traffic or brand exposure or social buzz, etc., How to Get Your First 1,000 Followers on Every Major Social Network.

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How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity

Vision Edge Marketing

This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. Keller coined the term customer-based brand equity as the “differential effect of brand knowledge customer response to marketing the brand.” In 1993, Kevin Lane (K.L.)

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Are you surfing the social media wave (or are you too far ahead or behind)?

Biznology

You might be such an early adopter that you call death on each meme, platform, trend, and social network just before it becomes The Next Big Thing — sort of like rejecting the band you discovered in that dive deep in Brooklyn , the band you love, just because it finally got booked at Madison Square Garden. Be careful!

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How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. So now that this "pivot to video" buzz has largely subsided (at least until the next major Facebook algorithm change, am I right?), The Post-"Pivot to Video" Reality.

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? This is something I am working on for FY11 and will be more than just a social network for our best customers. Stay tuned as I begin to launch this for next year. Tweet This!