Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Post on Google Buzz. Stories of real people connect with readers in a way that data and words on a screen can’t. Blog this on Blogger. Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. How well do you know your customers’ challenges and problems? Post on Google Buzz. Good stuff.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. I think this is one of the biggest challenges people have in publishing content on the Web: telling their own stories. Get Content, Get Customers , by Joe Pulizzi.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

OCTOBER 11, 2010

You need to know how your customers and clients see your biases showing up. The published scientific evidence is rapidly accumulating. Over 200 published scientific investigations have made use of one or another version of the IAT. Post on Google Buzz. Don’t believe me? People differ in levels of bias.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. But you never know if a slot opens up, so I’m publishing this video about ghost blogging on the Web just in case. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

MAY 16, 2011

Publishing video on your site is like a client magnet. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Post on Google Buzz. Will be recorded!). Blog this on Blogger.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Know your customers. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

SEPTEMBER 29, 2010

Are you doing that enough in the content you publish for your target audience? Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. The B2B Manifesto , from VelocityPartners in the UK, makes this point as well, by encouraging content creators to share their world views and beliefs. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 11, 2011

Customers will not be flocking to your door just because you are blogging (or Tweeting for that matter). It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. I think it would help many people stop making excuses and start publishing at least twice a week.

Digg 100

Digg Buzz Blogger Press 100

Webbiquity

SEPTEMBER 21, 2010

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. What do these trends mean for the future of news gathering and information delivery?

Aggregators 100

Aggregators Blogger Media Curation 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Post on Google Buzz. Content Sale: End of Year Discounts from Customized Newsletter Articles. You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) Blog this on Blogger.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Are you converting readers to customers? . Scribe SEO optimization – measure your content for SEO results before you publish. Post on Google Buzz. Are your landing pages clean and clear? Is your sales transaction process easy and smooth? Do you offer opportunities to upgrade or upsell to products? Blog this on Blogger.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

OCTOBER 18, 2010

Lamenting the lack of a “succinct summary all in one place&# of the most valuable guidelines for bloggers, Jill Chivers proceeds to offer her own excellent summary of four key factors in writing a compelling post, eight ideas for more interesting content and five things to check before publishing. Post on Google Buzz.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

SEPTEMBER 24, 2010

Benefit: Writing and publishing great web content gets you found on the Internet. How frequently to publish. How to publish using multi-media tools. Publish a page or post or newsletter addressing every aspect of the problems your customers face. Post on Google Buzz. How technical and detailed to get.

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

JUNE 23, 2010

One reason is the editing and review process; web copy often gets written, then reviewed by subject matter experts, then reviewed by management, then reviewed by upper management, then reviewed by legal, then proofread, then glanced over and fine-tuned once more before publishing. Blog: industry and customer issues. Website: broadcast.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

NOVEMBER 23, 2010

If you were wealthy, fortunate, obnoxious (or in a few cases, talented) enough to be involved in publishing, you had a voice. Want to know what your customers and prospects are thinking? Customers, prospects, thought leaders, people who have some expertise on the product but aren’t part of, or paid by, the company.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

AUGUST 12, 2010

I got an email from Debbie Weil that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour. It’s about publishing content on the web that gets you found, gets you known, and get clients for your business. Post on Google Buzz. Blog this on Blogger.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. Post on Google Buzz. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. Share this on Bebo. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Everyday I provide support on the social web to customers. Share this on del.icio.us.

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

APRIL 27, 2010

The result being faster turnaround on customer complaints, and increased responsiveness to customer needs. Related posts: The Tipping Point and your Contact Center Back in the year 2000, Malcolm Gladwell published his landmark. Tags: Customer Customer Support Facebook Listening Social Media Support Twitter.

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Tags: Customer Support Social Media. Let me explain ….

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100

Service WOM RSS Digg 100

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Everyday I provide support on the social web to customers. Share it on StumbleUpon.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JULY 28, 2008

What I wanted to draw any reader’s attention to is the work of a brilliant friend of mine, who has written and published a clear and concise exploration of the structure and dynamics of virtual, or network(ed) organizations that I think is seminal. E-Mail (Required, not published ). Powered by Qumana. Your comment.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider. Post on Google Buzz. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

MAY 17, 2010

In the author’s analysis, a maverick marketing program “must include at least three of seven key components: marketing innovation, consumer engagement, buzz or public relations, new media usage, a viral aspect, promotion, or opt-in marketing. Only 22% of consumers read blogs (the actual figure exceeds 70%). Post this on Diigo.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Webbiquity

FEBRUARY 16, 2011

Now you can provide links to your published works as part of your profile.&#. Post on Google Buzz. Tracy Antol explains five new profile sections added to LinkedIn late last year that provide even more ways to enhance your professional presence there. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I know once I publish I will think of other items, but already this is too long.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

FEBRUARY 28, 2011

Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr. Technology: Software, Internet. • Diane Davidson – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Mark it down people. Tweet This! Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

We created a custom meeting workspace template to meet a few other requirements. publishing template to create the Meetings site so that the left hand navigation would be â??empty.â?? MICROSOFT SUBNET: Network World presents the independent voice of Microsoft customers. In general, the team doesnâ??t We used a â??blankâ??

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. it to ensure that it is relevant to the customer. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JUNE 23, 2010

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. Loud bar music makes customers drink more: study. Childrens Health. Todays Healthcare. Medical Imaging. Computers & Math. Encryption. Computer virus. Parallelogram. Computer security.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100