article thumbnail

Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing

Top Rank Marketing

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

article thumbnail

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Use of social networks in B2B marketing (2) The buying cycle!

Exo B2B

I would like to discuss in this post, the importance of social networks in the B2B buying cycle. It’s not enough to be there, but it’s often the central element of a B2B social networking strategy. Provided of course, to respect where they are in their buying cycle. The buying cycle: the steps.

article thumbnail

5 ways to create better buyer personas with social media data

Sprout Social

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

article thumbnail

7 Benefits of Social Media Marketing

ClickDimensions

Why should your business be on social media? According to We Are Social, 3.48 billion people around the globe are active on social media and that number continues to grow every year. However, beyond social media being a modern marketing requirement, there are many business benefits of being social.

article thumbnail

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. They’re adopting buyer personas , content targeting and matching content to stages of the buying cycle. Paul ( #SMBMSP90 on Twitter).

article thumbnail

Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

Larger companies, typically, have more complex buying cycles, more sophisticated internal processes, and more specialization throughout their org. At international companies, other social media networks, like XING , are more prevalent than LinkedIn. But a company with 300 certainly does. International companies.