Content4Demand

OCTOBER 25, 2022

Strategic growth and revenue leader Christine Elliott joined Content4Demand in a recent webinar to discuss the value of content audits to her marketing programs. This is where the real value of a content audit begins to take shape and become a blueprint for content strategy. Also things like stages of the buy cycle.

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Content Buying Cycle 74

PureB2B

MAY 30, 2022

In this article, I'm going to walk you through some of our favourite B2B prospecting strategies that will help you keep your pipeline full. Best Digital B2B Prospecting Strategies. Connect with Decision-Makers over Email. Cold email is one of the original digital B2B prospecting methods. Let's jump into the article.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? But those differences are at the tactics layer, not the strategy layer.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. You’ve established a B2B content marketing strategy. This usually happens after just a few months of launching a B2B content marketing strategy.

Contact Marketing 85

Contact Marketing Contacts Top of Funnel B2B Marketing 85

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. With social media, buyers can reach out to colleagues, experts, peers, etc.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. With social media, buyers can reach out to colleagues, experts, peers, etc.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” SEO site analytics reveal how buyers now move through the purchase cycle long before you know who they are or the nature of their needs.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

QuanticMind

FEBRUARY 14, 2019

Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve into the colossal influencers that they are today. The social media crowd is an ever-changing beast — never static and always in motion.

Social Media 40

Social Media Conversion Media Marketing Budget 40

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Content4Demand

OCTOBER 12, 2022

In a recent Content4Demand webinar, Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library , strategic growth and revenue leader Christine Elliott talked about using content audit results as a blueprint for her content strategy. Four Strategies for Driving Growth. Sales Enablement.

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing & Strategy Content 59

Valasys

JULY 17, 2020

The strategy thrives on the philosophy of – Build it and they will come. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Read more on How to Incorporate Geofencing in B2B Content Strategy. Run Hashtag Contests.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Biznology

JUNE 15, 2016

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision.

Email Marketing 80

Email Marketing Buying Cycle Webinar Metrics Paid Search Agency 80

KoMarketing Associates

AUGUST 6, 2019

Here are additional definitions from around the web: Ardath Albee & MLT Creative : “A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. How to prove the benefits of webinars with engagement data : Here are some ways brands can prove the effectiveness of webinars. Marketing operations. Marketing operations. Customer journeys.

Conference 125

Conference CMS Development Digital Asset Management Marketing Automation Services 125

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Whether or not you should focus on mobile ads for that audience type. The problem?

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Madison Logic

JULY 20, 2023

In this article, we’ll explore the best practices for shifting focus from individual buyers to the entire buying committee and how to leverage data to identify these decision-makers, personalize content to address their pain points, and optimize an account-based strategy for better engagement and faster conversions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Zoominfo

DECEMBER 28, 2020

These behavior-based buying signals are a goldmine for your sales and marketing teams. What Are Examples of Data-Based Buying Signals When you consistently identify and interpret B2B buying signals, you create more predictive strategies for both sales and marketing. Here’s a snapshot of buying signals.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

KoMarketing Associates

JULY 12, 2018

Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. Social media scheduling and listening tool Hootsuite uses a hybrid of these last two options: They offer Hootsuite certification and social media courses.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. How to prove the benefits of webinars with engagement data : Here are some ways brands can prove the effectiveness of webinars. Marketing operations. Marketing operations. Customer journeys.

Conference 111

Conference CMS Development Digital Asset Management Marketing Automation Services 111

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. Resolution #2: Balance Personalization with Privacy Longer buying cycles and larger buying committees have increased buyer expectations around relevant and customized experiences. Personalization is no longer a nice touch—it’s a buyer demand.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Only B2B

NOVEMBER 15, 2021

Multi-channel lead nurturing is the most effective strategy to engage not just a larger number of individuals, but also the high-quality MQLs who will redirect into clients. The marketer may enhance the amount of leads who turn into customers by knowing the various types of MQLs and their position in the buying cycle.

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

Madison Logic

AUGUST 31, 2023

Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels. Which Channels to Include in Your ABM Strategy? It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Conduct a content audit and make sure you have mapped your content to the buy cycle.

Social Media 60

Social Media Social Marketing Media Planning 60

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients.

Webinar Metrics 50

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 50

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision. Read more on B2B Marketing in Martech Age.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

6sense

NOVEMBER 24, 2021

Today, we’re serving up Part 2 of important highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar goes in depth into what matters most for launching an effective ABM program and provides actionable tips for sales and marketing teams. Take a closer look at the webinar here.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Tips Paid Search Agency 62

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Now we get to social media. Engagement Coaching.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Now we get to social media. Engagement Coaching.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100