Everything You Need to Know About the Lead Lifecycle Report in Marketo
SmartBug Media
MARCH 10, 2021
Gathering lead lifecycle data in Marketo can be done a few different ways. The Revenue Cycle Model. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Then you are ready to approve your Revenue Cycle Model.
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