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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? Good morning. Maybe not so much in this case.

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3 Ways to Move Faster and Be More Strategic with Marketo Engage

Adobe Experience Cloud Blog

Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. Marketo is a robust Marketing Automation Platform. Marketo has more than 100 tokens to help you with almost every aspect of your programs.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Examples of MAPs that you may consider include: Marketo. Oftentimes, however, they encounter challenges. ActiveCampaign.

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Marketo Champion Karan Hari Quadrupled His Income

Adobe Experience Cloud Blog

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

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Evolving the Marketo Revvie Awards | 2020 Adobe Experience Makers

Adobe Experience Cloud Blog

Marketo Revvies and Adobe Experience Makers merge. The expanded 2020 Adobe Experience Maker Awards blend the best of the original Experience Maker Award program with the rich history of the Marketo Revvie and Magento Imagine Excellence Awards, into 13 new exciting award categories. Award categories and application process.

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How to Use Snippets in Marketo

SmartBug Media

In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets? Anyone evaluating marketing automation tools knows that Marketo has a wide range of options for personalizing content: Tokens pull in fields from specific records. When Should I Use Snippets? So, choose wisely.

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Marketing Attribution Advice From the Marketo Champion of the Year

Adobe Experience Cloud Blog

So I sat down (virtually) with Ajay Sarpal, 2020 Marketo Champion of the Year, to discuss the challenges of marketing attribution and how he’s tackled them throughout his 20 years of experience. Marketing also needs to get sales stakeholders onboard to get proper access on Sales CRM and also understand the environment (processes).”.