Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

SalesIntel

SEPTEMBER 14, 2023

With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. What is PredictiveIntent?

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

Conference 122

Conference CMS Development Digital Asset Management Marketing Automation Services 122

Heinz Marketing

NOVEMBER 22, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. If you’re running an account-based marketing initiative in your organization but not using an account engagement tool, you’re missing out. Known visitors to your website, Campaign activity from your marketing automation platform, and. com and TrustRadius.

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

Conference 108

Conference CMS Development Digital Asset Management Marketing Automation Services 108

LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

ANNUITAS

JUNE 9, 2016

As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Like it or not, in the course of our daily lives we are exposed to and consume so much information and content that buying something or acquiring something including experiences, goods, food or resources is always on our mind.

Buy 100

Buy Buying Cycle Trigger Marketing Buyer Personas 100

Martech

JULY 20, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here’s a tip for you. But of course, it’s obvious what the problem is here, and it’s an interesting question whether it’s up to marketers to fix it.

Marketing Management 111

Marketing Management Account Based Marketing Paid Search Agency ABM 111

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ClickZ

OCTOBER 11, 2019

These businesses are increasing their national market budgets, spending more on both TV and OOH. But rather than treating OOH and digital as separate initiatives, marketers can get more value from both channels by combining them. Marketers are expected to move the needle for the business. Running tiny tests.

Marketing Budget 88

Marketing Budget Brand Identity Branding Planning 88

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Engagio

NOVEMBER 18, 2020

Add to this a global economic slowdown, which has prolonged buying cycles, and the COVID-19 pandemic, which has halted traditional marketing approaches. The recent strategic partnership with LiveRamp is positioned to deliver the next generation of data and advertising targeting solutions to the market.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

SalesIntel

DECEMBER 8, 2023

It includes information about software, hardware, or IT infrastructure, offering valuable context for targeted sales or marketing approaches. It includes data on website visits, content consumption patterns, engagement levels, and responses to previous marketing efforts. ensuring ethical handling of data.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

LiveRamp

JUNE 27, 2019

Knowing when a prospective customer is in-market for a B2B solution can be a challenge for B2B marketers. B2B buying cycles are often 12 to 18 months long and purchase prices can be tens of millions of dollars. Perhaps most importantly, buying decisions are made by a buying committee averaging seven or more members.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Canadian Marketing Association

MARCH 14, 2017

Check out this month’s top B2B marketing reads, curated by CMA’s B2B Council : The Ultimate Guide to Account-Based Marketing: 6 Key Steps Nowhere is the happy marriage of analog and digital tactics rewarded more than in effective ABM. – Shared by Stacey Cummings , Marketing Director, yconic.

Account Based Marketing 48

Account Based Marketing B2B Buying Cycle ABM 48

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Hubspot

AUGUST 30, 2023

AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35 AI will drastically reduce time wasted on low-value tasks so people can spend more time authentically engaging with customers and prospects.” — Steve Watt , director of market insights at Seismic 3.

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

NuSpark Consulting

OCTOBER 17, 2016

Why do visitors buy from one landing page over another when the product or service is the same? Experienced marketers will tell you this can be very difficult to pin down, and varies from audience to audience. The post Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor appeared first on NuSpark Marketing.

Landing Pages 100

Landing Pages Design Ad Exchange Urgency Marketing 100

Valasys

MAY 23, 2019

GDPR came as a renaissance for the marketers and compelled them to review their data protection, acquisition, processing, retention, and omission strategies. Digital Marketing Company Bisnode levied. Google is being investigated for breaking EU privacy laws in 7 different cases. GDPR Implementation Challenges.

Paid Search Agency 60

Paid Search Agency Privacy Acquisitions Marketing Report 60

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Adobe Experience Cloud Blog

JUNE 5, 2013

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Increasing Commoditization.

Work Management 48

Work Management Marketing Management Marketing Automation Services Service 48

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The Mx Group

AUGUST 16, 2017

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Content Marketing. It’s important to ensure both Sales and Marketing are in alignment from a segment prioritization perspective.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60