NetLine

APRIL 14, 2022

NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers. million first-party registrations—a 9% increase YOY. In analyzing these 4.6

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. The steps are: 1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

The ROI Guy

SEPTEMBER 13, 2011

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

Paper 40

Paper Co-Registration Buying Cycle Comparison 40

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Map Content to the Buying Cycle. Nurture Your Sales Team like Customers.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Engagement and Conversion Issues Don’t rely on generic conversion funnels. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Stevens & Tate

JANUARY 31, 2022

Every consumer will go through different steps of consideration and purchase throughout the life cycle of a brand or service. In the past, the consumer buying cycle was explained by four stages: awareness, interest, evaluation, and purchase. There are multiple strategies that you can employ to generate awareness of your brand.

Buying Cycle 113

Buying Cycle Touchpoints Custom Publishing Education 113

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Biznology

OCTOBER 11, 2017

It’s the kind of real-life, forward-looking content that buyers in the consideration phase of the buying cycle are eager to consume. Video can bring it alive and generate new returns on the considerable intellectual capital invested in the blog. . The same is true for articles like research reports and white papers.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. That one Google search generated a steady stream of ads for the vendor — but on my personal social media. Marketers know that in many cases digital transformation has shortened the buy cycle. That’s all.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

Circle Studio

AUGUST 23, 2018

Generating website traffic is not rocket science, but it does require the right approach and ongoing dedication. According to research from Demand Gen Report , case studies are the top content preference for B2B buyers, with 78 percent using them when researching purchases or selection decisions. Case studies.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012. You see less.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Marketing Insider Group

AUGUST 19, 2015

Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. But like the waltz, there are three basic steps that, when executed consistently, can make the lead generation process seem as smooth and effortless as a well-performed waltz.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Biznology

FEBRUARY 17, 2016

Walk Prospects Through the Buying Cycle. With all your content, not just your newly discussed trove of content, be sure you are adapting so that you have items of interest to prospects at all points along the buying journey. Buyers further along the journey are probably on the lookout for case studies or white papers.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers are designed to quickly personalize white paper content for relevancy. As well, each question should be readily answerable by the user, without having to do additional research or ask peers for assistance.

Paper 40

Paper Ideal Customer Profiles Profiling Peer-to-peer 40

KEO Marketing

JANUARY 20, 2016

The new resource emphasizes the KEO Marketing B2B Marketing Success Formula, which the agency uses to maximize lead generation for the companies it serves. The new resource emphasizes the KEO Marketing B2B Marketing Success Formula, which the agency uses to maximize lead generation for the companies it serves. About KEO Marketing.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. When prospects have identified a need and look to search engines to begin the research process. Pure lead generation. People can find websites in three ways: Search Engines.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. When prospects have identified a need and look to search engines to begin the research process. Pure lead generation. People can find websites in three ways: Search Engines.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

The ROI Guy

SEPTEMBER 13, 2011

Typically for an Interactive White Paper , as a rule of thumb, you don’t want more than 4 or 5 profile questions. Second, buyers expect that an interactive white paper will be customized to match their relevancy needs. Second, buyers expect that an interactive white paper will be customized to match their relevancy needs.

Ideal Customer Profiles 40

Ideal Customer Profiles Paper Order Profiling 40

ANNUITAS

DECEMBER 23, 2016

If you can create the content that shows that you have insights into the real issues they face on a daily basis, and then help to educate them on the implications of not acting to correct those issues, then you will do a much better job of capturing leads earlier in the buying cycle.

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Buying cycles are changing.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Martech

DECEMBER 8, 2021

. “I think the other dynamic is that you’ve got a new generation of buyers who don’t buy like previous generations — on the B2C or B2B level — and they have budget. We have to meet them where they are and how they want to show up in the buying process.” Why we care.

Account Based Marketing 95

Account Based Marketing Buy Process Marketing Automation Services 95

ANNUITAS

FEBRUARY 2, 2016

If you can create the content that shows that you have insights into the real issues they face on a daily basis, and then help to educate them on the implications of not acting to correct those issues, then you will do a much better job of capturing leads earlier in the buying cycle.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. According to a report by Gartner, B2B marketers generate a meager of 19.4% of their digital commerce revenue from mobile.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Tomorrow People

MARCH 8, 2018

Recent research has found that consumers now pay more attention to online reviews than to traditional word of mouth when choosing a product or service. With an effective content marketing strategy, you can see exactly how much revenue your marketing content has generated, right down to the individual customer. Sounds great.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. Laser-focus your solutions to the target audiences most likely to buy from you.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. Process.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. E-newsletters, blogs and white papers are among the most popular types of content.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Search query is general. Changing content.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Search query is general. Changing content.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Hinge Marketing

DECEMBER 31, 2015

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. In fact, our research shows that firms that generate at least 60% of their leads online grow 4x faster and are 2x as profitable as their competition that doesn’t put emphasis on online lead generation.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48