Report: Why Demand Marketers Should Expand their Focus Beyond the Lead
The Point
JUNE 23, 2020
One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.) In the years since, the authors of the original model (which SiriusDecisions calls the Demand Waterfall ) have re-engineered its design.
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